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Smart Mobile Apps

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Arnd Brugman
Arnd Brugman

Smart Mobile Apps Phenomenon

Business
1  sur  30
Smart Mobile Arnd Brugman Innovator/Inspirator Solutions
The Web is Dead
Long live the internet
You wake up
2 Billion paid to Developers
App Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
App Economy enablers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tech? ,[object Object],[object Object],[object Object],App Tech iPhone Android Other
App Strategy App Concept Product Service Target Group External Internal Tech iPhone Android Other Revenue Ads Price Subscribe Add on Other Web Social media Channel Charge Free
Apps – Focus areas
GVB
Heineken
Albert Heijn
Sanoma Digital
Rabo
De Telegraaf
App strengthens offer
Product sales ,[object Object]
Mobile Web or APP Pirate Bay sentenced to prison IDG for iPhone launched MW, IT24 for iPhone, IDG for Android Visitors Requests Traffic, mobile sites and apps
Mobile vs iPhone Mobil.IDG.se IDG.se on iPhone Unique /week 4500 10000 Requests /week 36000 250000 Requests /visit 2,7 7,7 Time /vist Ca 60 sec 9 min
Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target Groups Business Drive App m Office m Process m Accelerate Simplify Consume Cost Savings Cost Savings Revenue
Office m ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process m ,[object Object],[object Object],[object Object],[object Object],[object Object]
App m ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Great App Bubble
Stop making Apps?
One more thing…
Summary ,[object Object],[object Object],[object Object],[object Object]
[email_address]

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  1. As of March 2011 11-04-20