1. Market and Competition Analysis

2. Market Analysis • It is beneficial for our customers • It is less time-consuming

3. The barriers which the company will face • Lack of awareness that tire retreading is available • Lack of proof that the product is cost effective

4. Market Segmentation

5. Middle class customers • Quility of tires • Safety/Comfortably • Require a reasonable price

6. Transportation companies • Guaranteed transportation • Are concerned with price

7. Competition Analysis

8. ''Sebou-tire'' JV,LLC • Uses high technology and equipments • Collaborates with well-known material suppliers

9. The tires retreaded this way save the cost of tire replacement by 30-50%.