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1. <br /> <br />CONTENTS <br />Introduction <br />Need recognition.<br />Information search.<br />Evaluation of Alternatives.<br />Purchase Decisions.<br /> Post Purchase Behavior.<br />Suggestions.<br />INTRODUCTION<br /> A Refrigerator is an electronic device which is used for cooling & freezing of water & storage of vegetable. <br />NEED RECOGNITION<br />PURPOSE: EVERYDAY USE.<br />STORAGE OF FOOD.<br />BASIC REQUIREMENT: LESS POWER CONSUMPTION<br /> LONG LIFE <br />COMERCIAL CONSTRAINTS: PRICING LIES BETWEEN <br /> Rs.5000-10000.<br />INFORMATION SEARCH<br />Market:-<br />Mangal city mall<br />Reliance Mega more<br />Internet:-<br />www.google.co.in.<br />PRODUCT<br />Videocon Refrigerator 55-dc<br />This 50 liter, 1 door refrigerator which has a 5 liter freezer capacity system. It has a shelves and boxes and it has a door lock. This refrigerator is best suited to the need of student & bachlers. Available at 3 stores .from Rs. 4790. <br />Whirlpool genius ryaloe <br />This 180 liter 1 door refrigerator with a 30 liter freezer capacity has a semi automatic defrost system. It has 8 shelves & boxes which are adjustable & has a door lock with door open alert .available at 1 store from Rs. 9490.<br />Kelvinator refrigerator kce13z<br />Insitu foaming auto defrosting, door lock facility available at 1 store from Rs.6099. <br />LG refrigerator gl 181pp<br />This 175 liter,1 door refrigerator with a 35 liter freezer capacity has a semi automatic defrost system. It has 9 shelves & boxes. It has door lock. It has pocket door handle. Available at 2 store from Rs.7300. <br />Godrej refrigerator D245<br />Godrej d245 is a 230 liter 2 door refrigerator with a 67 liter freezer capacity has a frost free defrost system & has a clean back. It has 9 shelves & boxes which are adjustable & has a door lock. Available at 2 store Rs. 8690<br />Evaluation of Alternatives<br />Company Name/Attributes kelvinator kce13zVideocon d245LG gl181ppWhirlpoolSizeGOODGOODGOODGOODPower consumptionAVERAGEMEDIUMLOWAVERAGEStorage capacityOKAVERAGEGOODAVERAGEPrice (Rs)12500110001350012000Door lockOKGOODBESTOK<br /> I am interested to purchase LG gl181pp <br /> After evaluating from the evaluation chart. <br /> STRENGTHS:-<br /> Good Quality.<br /> Lees power conception.<br /> More storage capacity. <br /> WEAKNESS:-<br /> More repairing cost.<br /> Comparatively high weight.<br /> <br />OPPORTUNITY:-<br /> They can increase more customer by using latest technology.<br /> Threat:-<br /> Competitors.<br /> Difference arises in some of the attributes as compared to other refrigerator.<br />POST PURCHASE BEHAVIOUR<br />After purchasing LG I am so much satisfied. Because it is much good than other REFRIGERATOR<br />SUGGESTIONS<br />The IDEAL LG REFRIGERATOR should possess following qualities:<br /> Less voltage consumption.<br /> High designed quality.<br />Batter cooling quality<br />