TATA NANO

1. Your Tata Nano
BY :
A.ARPUTHA SELVARAJ
APMP IIM C

2. Outline
1) Introduction Of Tata Company
2) The seeds of Dream
3) The Nano Project
4) Plant Of Tata Nano in Sanand
5) Deal Of Tata Nano
6) Cheers for Rajkot Auto parts Industry
7) Anatomy
8) Advantages of ‘The Wonder Car’
9) Challenges to Tata Nano
10)Conclusion

3. Flow Of Presentation
1)Harshil Shah -Introduction
-The Seeds Of Dream
2) Hinali Shah -About the NANO Project
-Plant Of Tata Nano
3) Khelan Shah -Deal Of Tata Nano
-Cheers For Rajkot Industry
4) Rikin Shah -Anatomy
-Advantages
5) Bijal Shah -Challenges
-Conclusion

4. INTRODUCTION OF
TATA COMPANY
• Mr. Ratan tata is the chairman of the TATA company
• It is diversified in 90 companies like Tata steel, Tata salt,
Tata chemicals, Tata motors, Titan, Tata Telecom etc…
• This company is serving INDIA for over 130 years
• This company continuously upgrades technology with tie
ups & collaboration with global companies

5. A DRIVE TOWARDS…
PROSPERITY – “NANO”

6. THE SEEDS OF
DREAM
The dream stared when Ratan
Tata saw a family of four people
(Husband, wife & two children)
going on two-wheeler on heavy
rain in highly risky conditions…But
in India it’s a very common scene.
Mr. Ratan Tata said, “I observed
families riding on two-wheelers -
the father driving the scooter, his
young kid standing in front of him,
his wife seated behind him holding
a little baby. It led me to wonder
for such a car which is safe &
affordable to any middle class
family.”

7. The NANO Project
• Gujarat has hit a jackpot in the form of “NANO” after
controversy in Singur
• In this controversy farmers of Singur opposed Tata
company because they did not want to sell their land
• Mamta Banerjee also supported them & opposed for this
project. So, Mr. Ratan Tata decided to divert project in
Gujarat.

8. • Mr. Narendra Modi
encouraged Gujarat
for this project
• Mr. Modi wants
Gujarat to shine on
the global map

9. • Mr. Tata bought 1162 acres land for this
grand project.
• With the help of this project there will be
employment opportunities for 10,000
people (approx).
• Initially, Tata Motors will produce 2.5-3 lakh
cars annually and expand up to 5 lakh cars
per annum.

10. Tata Nano Plant In Sanand

11. The Tata Nano project location in Sanand
boasts of close connectivity to National
Highway-8 connecting Rajkot and
Ahmedabad.
The Nano site is also close to the
proposed Dholera port, which is being set
up as an industrial development project as
part of the implementation of Delhi-
Mumbai freight corridor.

12. Deal Of Tata Nano
A loan of Rs. 9750 Crore & that too at an
amazingly soft at 0.1% simple rate of
interest.
Repayment of this loan @ 0.1% over 20
years.
They got 100% exemption on electricity
duty.

13. The 1100 Crores’ Land comes highly
subsidies without any stamp duty
registration and transfer charges.
The payment for land would be made in
eight equal annual instalment at a
compound interest of 8% p.a.

14. Nano to bring cheer to Rajkot’s
auto parts industry
Rajkot has biggest automobile parts
indutry so, Tata gave auto parts
contract to Rajkot’s auto part industry
Rajkot is a hub for the auto parts
ancillary units and will be happy to
supply parts to Tata

15. There are 100 such units in Rajkot GIDC
estate at Metoda with an annual turnover
of Rs 1,500 crore.
Out of these, the supply to Tata comes to
Rs 200 crore per annum, and supports
around 50 units in a major way

16. Anatomy of “Nano Car”
 Price: 1.2 lakh onwards
 Engine: 624cc, twin-cylinder
 Gearbox: 4-speed manual
 Top Speed: 95-100kmph (Speculated)
 Length – 3100mm
 Width – 1500mm
 Height – 1600mm
 Wheelbase – 2230mm.

17. Various colors of “The Wonder
Car”

18. NANO – “THE WONDER
CAR”
ADVANTAGES OF “THE WONDER CAR”:
Nano will give more mileage in less petrol
Many Automobile companies will get the
benefit from this infrastructure
Nano will create Job opportunity for the
10,000 people (approx)

19. It’s like “DREAM COME TRUE” for middle
class people
It will help for the employment of
Engineers, their skill development &
creation of trained manpower
It will also help to Shipping industries & Air-
line industries

20. The Prices of land near project area also
go up in now-a-days
Because of this wonder car there is also
development of roads near Sanand
It will also helps in development of
Schools & Hospitals

21. Tata had come to Gujarat not just to make
money, but to contribute to the state
development & public welfare
Educational institutes see window to start
new Automobile courses in Ahmedabad
Tata’s are going to start An Auto academy
& Driving school along with the Nano
manufacturing

22. Challenges to Tata Nano
• Political issues in Gujarat.
• Fuel price hikes is the most important
challenge for Nano.
• Increase in material cost like steel and
tires.

23. Conclusion
• Nano really proved cheapest car of the industry
• Nano definitely helps to come true for middle
man ‘s dream
• Some hidden minus points of nano are there,
still It is beneficial to Gujarat as a state
development.
• Brand Gujarat gets a big boosts internationally
due to Nano Project.

24. Thank You