Accel u elevator deck w audio nov 14
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This is a DRAFT education module from Florida Accelerator for small business owners and managers. It addresses the key ingredients in an 'Elevator Speech'. There is audio for this module. Run time is under 2 minutes.
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Accel u elevator deck w audio nov 14
Editor's Notes
- My Company Overview, Business Introduction, we have lots of terms for an Elevator Speech – but no question, it is the most important speech for your business and everyone associated with your company needs to know it cold.
- The Gettyburg Address is 105 seconds. Short can be very powerful. Your elevator speech needs to be one-third that length.
- You need to tell your audience what client need you fill with your Unique Value Proposition, and hopefully a metric that emphasizes your uniqueness.
- There are attributes that you might address in the elevator, such as accelerating growth, your scalability, all related to your Unique Value Proposition.
- Your delivery should be practical, professional, and positive – It is best to avoid hyperbole and grandiose claims – Our world is totally transparent.
- Since this is your most important speech, you need to practice – and get your people to practice – It is their most important speech also.
- Want a free review of your elevator speech?
- Do a selfie recording and send it to Skip Lange at Florida Accelerator – Skip is the master at fine tuning elevator speeches.