This module is in DRAFT form for comment. Content includes ideas on what is included in your company's Elevator Speech. Run time under 2 minutes -- with audio.
My Company Overview, Business Introduction, we have lots of terms for an Elevator Speech – but no question, it is the most important speech for your business and everyone associated with your company needs to know it cold.
The Gettyburg Address is 105 seconds. Short can be very powerful. Your elevator speech needs to be one-third that length.
You need to tell your audience what client need you fill with your Unique Value Proposition, and hopefully a metric that emphasizes your uniqueness.
There are attributes that you might address in the elevator, such as accelerating growth, your scalability, all related to your Unique Value Proposition.
Your delivery should be practical, professional, and positive – It is best to avoid hyperbole and grandiose claims – Our world is totally transparent.
Since this is your most important speech, you need to practice – and get your people to practice – It is their most important speech also.
Want a free review of your elevator speech?
Do a selfie recording and send it to Skip Lange at Florida Accelerator – Skip is the master at fine tuning elevator speeches.