For Celebrity Brand Endorsement or to Hire a Celebrity as Brand Ambassador, Contact at +91-9311551305 Artist Booking INDIA, is a leading Bollywood Celebrity Management and Celebrity Brand Endorsement Agency. Artist Booking INDIA offering integrated solutions and services of Celebrity Brand Endorsement. The fast growing Celebrity Management Agency, Artist Booking INDIA has a very strong network in Bollywood, TV Serials and Music Industry. We offer complete solutions of Celebrity Brand Endorsements from selecting the right Celebrity for a brand, doing research on a Celebrity fit, Strategy to optimize Celebrity association with the Brand, Logistics Management and briefing on the new developments on the Brand to the Celebrity.

1. Brand Ambassador
CELEBRITY BRAND ENDORSEMENT
We Makes it easy for any BUSINESS to Endorse CELEBRITIES
Proposed by
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2. Brand Ambassador
• Who is a Brand Ambassador?
• A brand ambassador generally know face recognized by crowed in public and represent your
brand/product in a positive way.
• Brand Ambassador is popular face recognized by crowed and employed by a company to promote
its products or services within the activity known as a branding. Celebrities from the worlds of
entertainment and glamour industry are being employed as Brand Ambassadors in order to take
advantage of their Stardum, Face Values, Popularity and existing status. Companies have been
using Celebrities to represent their products for as long as advertising has existed.
John Abraham as the Brand Ambassador
for Garnier Men

5. Who we are
• Artist Booking INDIA, is a leading Bollywood Celebrity Management and Celebrity Brand
Endorsement Agency powered by B-Town Entertainment Private Limited.
• Artist Booking INDIA offering integrated solutions and services of Celebrity Brand Endorsement.
The fast growing Celebrity Management Agency, Artist Booking INDIA has a very strong network in
Bollywood, TV Serials and Music Industry. We offer complete solutions of Celebrity Brand
Endorsements from selecting the right Celebrity for a brand, doing research on a Celebrity fit,
Strategy to optimize Celebrity association with the Brand, Logistics Management and briefing on
the new developments on the Brand to the Celebrity.

6. What we do
• With over 5 years of experience in the domain of Celebrity Management and Celebrity Brand
Endorsement, Artist Booking INDIA understands the real essence of Celebrity Brand Endorsement.
The process of choosing a celebrity as the face of a brand is a scientific one and is arrived at after
detailed research and deliberation at the Company. Artist Booking INDIA has the direct contact
with Bollywood Stars, TV Shows & Serials Celebrities, Musician, Writers, Directors, Fashion
Designers, established Celebrities and promising newcomers.
• In the celebrity endorsement process, we understand the Objective of your brand, it's positioning
in the industry and the budget allocated for the endorsement. We also provide consultancy to our
clients to utilize the celebrity endorsement in the best possible manner in the specified contract
duration.
• At Artist Booking INDIA, we believe that just like each celebrity has a unique quality and identity,
so does each brand, and this is the connection we try to establish through our endorsements.
Finding the perfect fit for a brand as well as for a celebrity is our main objective. Our team
recognizes the true value of each celebrity and does its best to nurture the same and deliver to the
table, more than just what is expected.
Artist Booking INDIA Makes it easy for any BUSINESS to Endorse CELEBRITIES

7. What we can
• We can help you link up with any Bollywood Star or TV Serials celebrity to sign as your Brand
Ambassador for your company or products, whose credibility you can rely on. By having a wellsuited brand ambassador, your brand can profit from the celeb’s popularity, credibility and
success.
• With our expertise, you can be sure of connecting with the celebrity who is perfectly-matched to
your brand ethos and is thus has a powerful influence on the minds of your customers; they now
perceive your brand in a more positive light.
• Our firm can help your brand associate with the right celebrity and thus boost your brand value,
enhance your brand image and connect to the mass. Your brand can stand out from the multitude
of other brands by having an exclusive celebrity brand ambassador in your budget.
• We can contact directly with any Bollywood Stars, TV Celebrities, Musicians and
all other celebrities of entertainment, music and fashion industry in a single call.
• We can help you to sign your Brand Ambassador in a easy and simple process.
Ignite your brand using the fame and value of celebrities.

8. What is Celebrity Brand Endorsement?
• When a Celebrities or popular person easily recognized in crowed endorses a Brand, called
Celebrity Brand Endorsement and it helps promote a product to increase the purchasing volume.
Celebrity Brand Endorsement is a panacea for all marketing woes. It serves as an aid to expedite
brand recall and influence consumer behaviour and purchase.
• Celebrity endorsers enhance awareness of a company’s advertisement, create positive feelings
towards brands and are perceived by consumers as more amusing.
• In India, celebrities are idolized as Gods and marketers have been trying their best to tap on this
emotional connect of the people with the celebrities. Today, most of the popular brands are
being endorsed by a famous personality either from entertainment industry, fashion industry or
sports arena.

9. Why Celebrity Endorsement?
• Using a celebrity in advertising causes to influence brand attitude and purchase intentions of
customers in a positive way.
• When celebrities appear on print or electronic media to advertise a product or service, they
immediately catch the attention of consumer.
• The influence will be stronger if the celebrity endorses the same product or service for a longer
period and consumes also.
• Celebrity endorsement strongly affects consumers’ memory and their learning approach too. This
is because of the “instant recall” factor, which ensures immediate focus on the brand.
• Celebrity Endorsements act as a credible means of “money burning”. This is because this is a world
of products for which the value a consumer obtains from purchasing any given variety.
• In India, television is the most popular and effective means of the mass communication. There are
over three million television commercials being aired every year. However, 80 percent of them are
forgotten by the people in a day or two.
• Since advertising is a highly critical tool for luring customers to make purchases, Indian firms are
investing millions of rupees on celebrity advertising. Therefore, advertisers in India emphasis a lot
on brand recall and customer persuasion for differentiating their ad campaigns from those of the
counterparts. It is here that celebrity endorsement provides a tremendous boost.

10. Choosing the Right Celebrity
• Artist Booking INDIA helps marketers to chose and selecting right celebrities and associating them
with their brands to ensure promise, believability and delivery of the intended effect. It is easy to
choose a celebrity but it is tough to establish a strong association between the product and the
endorser. Firms invest huge amounts as advertising expenditure for hiring the right celebrity.
• Not only in India! Globally, celebrity brand endorsement is a very powerful marketing tool,
employed by firms to build their brand equity. The basic idea remains to cash on the popularity,
credibility and mass appeal of the celebrities which is expected to help raise awareness of the
brand, generate positive associations for it, and build purchase intention among its prospective
customers.
• Impact of celebrity endorsement on overall brand is a significant one. Marketers overtly
acknowledge the power of celebrities in influencing consumer-purchasing decisions. It is a
ubiquitously accepted fact that celebrity endorsement can bestow special attributes upon a
product that it may have lacked otherwise.

11. Impact of Celebrity Endorsement on a Brand
• "A sign of a celebrity is that his name is often worth more than his services.”
• Over the past years the loudening of celebrities endorsing brands has been steadily increasing, the
reason may be decocted as an attempt to mingle diverse activities to win customer preference.
The power of celebrities in influencing consumer-purchase decisions is blatantly acknowledged by
all. Celebrities can bestow special attributes upon a product that it may have lacked otherwise. But
after all celebrities are mere mortals made of flesh and blood like us. If a celebrity can amplify the
merits of a brand, he or she can also exacerbate its image. Actually celebrity endorsement is
propelled by virtue of the following motives:
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Instant brand awareness and recall
Celebrities define and refresh brand image
Celebrities add new dimensions to a brand’s image
Instant credibility
Lack of ideas
Convincing consumers

12. Benefits of Celebrity Endorsement
• Better Brand Image: Use of celebrities helps form a positive image of the brand / product
endorsed in the consumer’s minds.
• Spread Awareness: Celebrity endorsement help generate greater attention and inquisitiveness
towards a brand and a new brand can immensely cash its advantage.
• Connecting Consumers Emotionally: Celebrities command great adoration among people and
positively influence their mindset and thus leads them to connect with these brands emotionally.
• Increased product usage: Celebrities actually tend to become models or idols for the target
audience who tend to start using the product just because the celebrity name is attached with it.
For instance, Lux has been used by many as it is a beauty soap recommended by the beauty queen,
Aishwarya Rai.
• Creating Differentiation: Using a celebrity to endorse brands is a good differentiation tool in itself
to survive the threats of competition.

13. Conclusion
• A celebrity endorsement provides an alternative to creative ads. Where creative ads are more
prone towards logic or humour. Celebrity endorsements mainly focus on the strengths of the
celebrity and more often, it mainly tends to make the celebrity speak directly to the public “I use
this brand, do you” and in essence the celebrity is speaking to his loyalists – “I am using this brand
and so should you”.
• Artist Booking INDIA helps marketer to take care about the reputation of the endorser and consult
to stay with a celebrity which has a stable image and not that the image of the celebrity changes
every few weeks. Amitab Bachchan, Amir Khan, Kajol, Sridevi and many more are celebrities whose
image are stable and are hard to change.
• It would be audacious to consider celebrity endorsement as a panacea for all marketing woes. If
used effectively, it makes a brand stand out, electrifies brand recall and facilitates instant
awareness.
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Brings global awareness to a brand.
Promote a brand’s products and appeal.
Celebrity endorsement helps to position and re-position existing brands
Celebrities contribute extensive PR advantage and opportunities for brands.

14. We value
• Integrity: we conduct ourselves with integrity and live our Company value, Deliver superior
endorsement deal .
• Customers: We respect our Customers’ opinions and believe in maintaining our customer’s loyalty
and trust. We listen, respond and seek to exceed our customers expectations.
• Excellence: Excellence for us is not an act, but a habit. It comes with the experience and the flair to
win. We aspire to flawless execution and don’t take shortcuts on quality.
• Innovation: As a young and enthusiastic team, we thrive on creativity and ingenuity. Our main
thrust is not just towards Celebrity Brand Endorsement but to create a mixture of long-term
celebrity relationship and strategic brand value delivery.
• Our Value Preposition: An Expert team ready to serve you 24x7 with strong contacts of Bollywood
and Entertainment Industry. We not only look forward for your financial growth but, also have
strategies to maintain your goodwill.

15. Why we
 We can contact the celebrities in a single call/click on your behalf.
 You receive an answer within 3hr. In case Celebrity is busy in shoot then the period may be
shortened to 12 hr.
 We support you from the beginning to the end: personalized recommendations, negotiations, first
meeting, contract elaboration and implementation.
 Access the most compete celebrities database of Bollywood and Entertainment Industry of India.
 We can contact all kind of celebrities: Bollywood Actor & Actress, Bollywood Playback Singers, Pop
Singers, Live Singer, TV Actor & Actress, Model, Directors, writers etc.
 Processes are simplified: recommendation, negotiation, payment and contract sign.
 Constantly communicate on your behalf with Celebrity to get the celebrity as Brand Ambassador.
 Advice to create optimal and appropriate visibility in the appropriate media platforms.
 Our fees are only charged when you sign deals with Celebrities.
Whatever your budget or criteria to sign a celebrity
Artist Booking INDIA finds and contact the Celebrity you need.

16. Our Process - Simple, Quick & Accurate
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Define Your Brand - brief us about your company/organization and brand.
Scope of work - brief us about the scope of work for which you want to hire a Celebrity.
Decide Your Budget - First decide your budget and let us know, we need to know it.
Identify The Celebrity - we will recommend you the best options of Celebrity to sign as Brand
Ambassador. You need to chose One option to go ahead for final negotiation.
Negotiation - on behalf of you, we control the negotiate on prices.
Meeting/Deal - we comes with you for the meeting with Celebrity to sign the deal.
Payment – you pay complete management fee to our Agency and signing amount to Celebrity.
Agreement - the copy of the agreement will delivered to client by Agency once the payment is
credit in the account of Agency and Celebrity. After that Client may announce in media about the
endorsement.
Please NOTE:
 All Out-Of-Pocket Expenses (OOPs) like return air tickets to Mumbai for meeting with celebrity,
hotel accommodation (if required for night stay) along with foods or any other third party expense
incurred during the travel or process, will be bear by Client directly.

17. Celebrities Who Have Endorsed Real Estate Brand

18. Celebrities Who Have Endorsed Real Estate Brand

19. Celebrities Who Have Endorsed Real Estate Brand

20. Celebrities Who Have Endorsed Real Estate Brand

21. Celebrities Who Have Endorsed Real Estate Brand

22. Celebrities Who Have Endorsed Real Estate Brand

23. Celebrities Who Have Endorsed Real Estate Brand

24. Celebrities Who Have Endorsed Real Estate Brand

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Bollywood Celebrity & Artist Booking Agency
(A unit of B-Town Entertainment Pvt Ltd)
M: +91 9311551305 | Email: btownindia@gmail.com
www.ArtistBookingINDIA.com | www.btown.co.in
Discloser: We believe that graphics always make a stronger impression than words, so we have used few pictures in this Presentation. All
the pictures which have been used in the making of this Presentation have no connection to our work in any manner. We are not
representing these pictures as our work. We have used them to make our Readers understand about Celebrity Brand Endorsement process.