1. MIS CASE STUDY
RED BUS.IN
Arul Vignesh .S
Jegan .P
Rajesh .D
Shanmuga Prabhakar .V
Venkatachalam .R
2. Competitive Forces Analysis
• Substitutes
• Offline bus reservation – Ticket booking counters.
• Travel Agents.
• Phone Booking.
• Unreserved .
• New Entrants
• Internet based industry – Easy for new entrants .
• Redbus – Market Leader – captured huge market.
• New Entrants struggle to attract customers.
3. 1.Competitive Forces
• Bargaining power of Customers
• High bargaining power.
• Online – Easy comparison of price.
• Huge alternatives.
• Bargaining power of Suppliers
• Bus operators may ask high priority.
5. Strategic Information System
• Route Tracking.
• SMS Value Added Services.
• Customer preferences in database.
• Bus allocation
• Drivers allocation
6. Strategic Advantage to bus
operators
• Identify and create market niches that have
not been adequately filled
• Handle reservations and driver allocations
• Increase occupancy rate and reduce empty
buses.
• When to reduce and increase prices.
• Database of customers.
• Cost cutting.
• Transparency and customer trust.
7. CONTD……..
• Operators owning computerized systems –
redBus software interfaces – Integrates with
operator’s inventory.
• Operators computerized but cannot afford
costly IT upgrades - BOSS (Bus Operator
Software Service).
• Operators not computerized - travel agent.
8. Technological factors
• Online reservations
• Provide various information on bus
trips, routes , fares
• Provide service on mobile platform
• Introduce BPO and voice
operations.
• Book online using credit, debit
cards and net banking
9. CONTD…..
• Updated Online data base
• VPN networks data storage on online servers
in U.S
• Paperless ticketing with m- ticket
10. Management factors
• Pan India operations
• Created a niche market
• Partnership with 700 bus operators
in 15 states
• Transparency
• Book seats
• Wide options
• Return tickets
• Standard rates
11. Organizational factors
• spread over 16 metros and 15 states
• Distribution network of 35000 outlets
• Home delivery in major cities
• 75,000 point-of-sale outlets across the country
• Book bus tickets online for over 10000+ routes
across India
• Read reviews submitted by passengers
