1. Arun Ravi
Mobile: +971 502946134 ~ E-mail: arunravi75@gmail.com
MANAGERIAL ASSIGNMENTS
Strategy Planning ~ Business Development & Expansion ~ Brand & Product Management ~
In Retail Sectors
PROFESSIONAL PROFILE
Experience Profile
 An accomplished professional around 16+ years of cross functional
experience with well-known organisations across the verticals of
Business Development and Marketing in consumer durable and
telecom.
 Currently designated at Techno Blue as Product Manager-
Qatar.(Samsung, La Germania and Russell Hobbs )
Core Competencies Evolved
 Abilities in harmoniously managing day to day tasks with a talent for
Business Development, Sales & Marketing, Client Relationship
Management, in line with Industry Best Practices.
Notable Career Highlights
 A keen planner with proven abilities in devising strategies to augment
business, streamline distribution networks, promote products for
business excellence.
 A proactive planner with expertise in market plan execution,
competitor and market analysis.
 A proactive planner with dexterity in identifying & adopting emerging
trends to achieve organizational objectives and profitability norms.
 Detail oriented with an analytical mind and a positive attitude.
 Enabling business growth by developing and managing a network of
Channel Partners across assigned territories for deeper market
penetration & reach.
 Led key initiatives and formulated strategies to meet changing
customer needs & expectations resulting into high level of customer
satisfaction with increase in Market Share, Sales Volume and added
bottom-lines.
 Implementing business practices and deploying company strategies
and programs to the core at the Dealers end.
SUMMARY OF SKILLS
AREAS OF EXPERTISE
Functional Skills
- Strategy Planning
- Profit Centre Operations
- Policy Formulation
- Decision Making
- Business Development
- Branch Operations
- Business Forecasting
- Channel Management
- Key Account Management
- Competitor Evaluation
- Revenue Generation
- Product Management
- Product Positioning
- New Product Introduction
- Competitor Evaluation
- Market Survey
- Market Share
- Rack Productivity
- New Market Development
- Team Management
- New Initiatives
- Techno-Commercial
Functions
- Administration
- Cost Optimization
- Resource Deployment
Business Skills
- Relationship Management
- Profit Generation
- Process Improvements
- Negotiation
- Technical Services

2.  A proactive planner with expertise in market plan execution,
competitor and market analysis and team supervision.
 Recognised proficiency in steering Marketing Operations with focus on
accomplishment of the company’s mission & profitability targets.
The Focus
 Capable of translating functional experience for Business Development
initiatives involving development of New Accounts, Requirement
Mapping and Relationship Management.
 Have a fair perspective on the Business Environment with
understanding of inter-relationships between diverse & complex tasks.
 A learned and aware professional who now wishes to apply the above
qualifications and work experience with MNC's & renowned Indian
Corporates.
Areas of Expertise
Strategy Planning
 Conceptualizing & implementing long-term strategic business plans in tune with market trend,
competitive scenario, macro business opportunities and channel readiness.
 Conducting Business Strategy Planning & Analysis for assessment of revenue potential & opportunities
so as to tap new business sources to achieve planned targets.
 Heading operations with a view to achieve business objectives and ensure top line and bottom line
profitability.
Business Development
 Identifying and networking with prospective clients; generating business from existing accounts and
achieving profitability and increased sales growth.
 Analyzing marketing trends and tracking competitors’ activities and providing valuable inputs for
product enhancement and fine-tuning sales & marketing strategies.
 Conceptualizing & implementing services plans / policies for the organization, ensuring accomplishment
of business goals.
Channel Management
 Enabling business growth by developing and managing a network of Channel Partners across assigned
territories for deeper market penetration & reach.
 Monitoring Distribution networks to ensure ready availability of the product at all times.
 Guiding and training Partners to accomplish set revenue and business targets.
 Implementing business practices and deploying company strategies and programs to the core.
Key Account Management
 Initiating and developing relationships with key decision makers in Corporates for business
development.
 Assessing requirements & conducting negotiations for delivering need based products to Key Clients.
 Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels.
 Maintaining excellent relations with clients to generate avenues for further business.

3. Product Promotions / Brand Management
 Ensuring maximum brand visibility and capture optimum market shares. Designing & managing market
launch, brand image building and product awareness campaigns.
 Devising & implementing marketing plans & activities for successful launching of new products.
 Providing direction to execute promotions/launches in sync with local characteristics.
 Ensuring maximum brand visibility and capture optimum market shares through proper distribution.
 Collating information on product performance, market presence and brand position vis-à-vis competition
in liaison with market research & consulting agencies.
Team Management
 Leading, mentoring & monitoring the performance of the team to ensure efficiency in business
operations, meeting of individual & group targets.
 Creating an environment that sustains and encourages high performance; motivate teams in optimising
their contribution levels.
 Coordinating activities for the identification of training needs of employees for upgrading their technical
skills.
Career Highlights
Techno Blue, Doha Qatar Dec 13’ till date
Product Manager-Samsung , Russell Hobbs, La Germania, Remington ect
Significant highlights across the tenure with the organization include:
 Reporting to GM, Spearheading the trade sales and operations for Qatar…
 Significant Deliverables:
 Building the brand and value proposition in the market while ROI monitoring and controlling;
driving efforts across channel partner’s sales team management and training.
 Responsiblefor creditcontrol & timely remittances from the market; Developing and maintaining
coordination with key decision-makers in target organizations for business development.
 Playing a pivotal role in establishing healthy business relations with clients, suggesting most
viable product range for securing repeat business and working towards solving their queries,
complaints efficiently and providing technical service support.
 Pioneering efforts for managing activities pertaining to negotiating/ finalization of deals for
smooth execution of sales & order processing.
 Efficiently devising & implementing pre & post marketing activities for successful launching of
new products and streamlining pre existing processes to enhance efficiencies.
 Leading, mentoring, motivating and monitoring the performance of team members to ensure
efficiency in process operations and meeting of individual & group targets.
 Designing and implementing the strategy that fulfill the objectives, maximizes revenues, profits
and market share of the company while streamlining overall operations pertaining to business
development, and customer service
 Trending 28% growth over last year in General trade
 Implemented new coverage plan by division.

4. Reliance communications Oct ’11 – Oct ‘13
Sr. Manager – Data and Device
Significant highlights across the tenure with the organization include:
o Reporting to COO, responsible for entire Data Division sales and operations for Kerala.
o Instrumental in identifying, qualifying and pursuing business opportunities through market
surveys and mapping as per targeted plans as well as through lead generation across Kerala.
o Pivotal in Sales Forecasting and planning for business growth.
o Key role in Trade management and leadership by distribution expansion, customer focus,
display and effective product launches.
o Achieved Secondary/primary targets & develop strong relationship management with major
Retail & Wholesale clients.
o Managing business worth INR 40 million PA
 Significant Deliverables:
 Initiated to budge from a value driven to a Brand perspective
 Played a key role in organizing market scanning project for collation of fresh customers’
details with pictures and maps by point of sale for customers database update.
 Acknowledged for overall trending 24.2% growth and increasing numeric distribution by
26.7% across 4 divisions and Deemah division by 62% over last year.
 Instrumental in revamping the entire operational structure for traditional trade across four
divisions.
Sistema shyam Teleservice LTD - MTS Nov’08 – Oct ‘11
Sr. Specialist – South Kerala
Significant highlights across the tenure with the organization include:
 Efficiently handled operations for prepaid business in Trivandrum and modern trade in Kerala.
 Formulated & implemented strategies / policies and reaching out to the unexplored market
segments/customer groups for business expansion while gathering market intelligence, tracking
competitors’ activities and providing valuable inputs.
Responsible for evolving market segmentation & penetration strategies to achieve targets &
identifying key/institutional accounts and strategically secure profitable business
o Instrumental in identifying, qualifying and pursuing business opportunities through market
surveys and mapping as per targeted plans as well as through lead generation across South
Kerala.
o Pivotal in Sales Forecasting and planning for business growth.
o Key role in Trade management and leadership by distribution expansion, customer focus,
display and effective product launches.
o Achieved Secondary/primary targets & develop strong relationship management with major
Retail & Wholesale clients.
o Managed Business worth INR 26.5 Million P.A
 Significant Deliverables:
 Launched two Products Handsets with connection and data products in assigned markets.
 Total revamp of entire operations of South kerala.
 Streamlined entire Key Accounts strategies for assigned territory in terms of Visibility
agreements & Business and performance reviews.
Awards / Appreciation Letters received
 Best Turn around market for the Year 2009 (QTR 4).

5.  Highest ever growth registered for assigned region in CDMA category
Area Sales Manager – Dish Tv India LTd Jun 07 – Nov 08
Significant highlights across the tenure with the organization include:
 Key focus was on driving the achievement of goals through executing Business Plans geared towards
capitalising on business opportunities; improvising on business systems as well as distribution
infrastructure, human resources and consumer insights across South kerala region.
 Conceptualization and implementation of Operations viz Business Plan, Budget, Profit through new
initiatives and institutionalized processes.
 Conceptualised & implemented plans in tune with macro business plans / projects.
 Analysed marketing trends and providing valuable feedback for product and fine tuning sales & direct
marketing strategies.
 Leading a big team of Sales people.
 Significant Deliverables:
 Launched two new products in south Kerala Market.
 New Distributors appointed in Trivandrum, kollam
 Showed a significant increase in number of Sales
Kenstar (Kitchen appliances India ltd – Videocon) May 03-Jun 07
Area Sales Manager
Significant highlights across the tenure with the organization include:
 Key focus was on driving the achievement of goals through executing Business Plans geared towards
capitalising on business opportunities; improvising on business systems as well as distribution
infrastructure, human resources and consumer insights across South kerala region.
 Conceptualization and implementation of Operations viz Business Plan, Budget, Profit through new
initiatives and institutionalized processes.
 Conceptualised & implemented plans in tune with macro business plans / projects.
 Analysed marketing trends and providing valuable feedback for product and fine tuning sales & direct
marketing strategies.
 Leading a big team of Sales people.
 Significant Deliverables:
 Launched two new products in south Kerala Market.
 New Distributors appointed in Trivandrum, kollam
 Showed a significant increase in number of Sales
TTK Prestige Ltd Mar’97 – May’03
Sales Officer
 Drove Business Development operations to achieve monthly target sale across south , Kerala
 Managed business worth 1 Cr PM.
 Conducted Business Planning & Analysis for assessment of revenue potential & opportunities so as to
tap new business sources to achieve planned targets.
 Formulated effective sales plans & marketing strategies for launching new products &ensuring high
brand visibility.
 Awards / Appreciation Letters received
Declared as Best Staff for the period ’98 – ’99 from Kerala
Showed a Highest ever turnover growth for the Onam period (49% OLY)

6. Trainings Attended
Training on Merchandising Aids
Training on Personal Selling Skill
Training on Time management
Education
Master in Business Administration (Marketing)
Dr. CV Raman University
Bachelor of Commerce
Kerala University 1995
Computer Proficiency:
Microsoft – MS Office
Personal Vitae
Date of Birth : 31st
May, 1975
Permanent Address : Sreemangalam, Nettirachira , Nedumangadu ,Thiruvananthapuram,Kerala
, India -695541
Languages Known : English, Malayalam and Hindi
Telephone : +971 502946134
Passport details: Passport No :M 6057577.
Date of Expiry: 05.02.2025
Place of issue: Thiruvananthapuram.
I hereby certify that the details furnished above are true to the best of my knowledge.
* Company references given upon request.
Arun ravi.