This is my work portfolio, updated June 2014

1. ARUNAV KANORIA
D64, Via Bruschetti 11, Milano 20125
arunavkanoria@gmail.com
+39 345 844 3183
• Nationality: Indian
• Date of Birth: 30 Jan 1990
• Age: 24
• Gender: Male
Portfolio
DESIGN BUSINESS ENGINEERING

2. DESIGN BUSINESS ENGINEERING
Design of Automated Public Toilets
Experience Design @ Design Week
Design for Services
Exhibition Curation
Storytelling
Mobile Application ‘ZAP’
Green Tire
Disruptive Business Models
Food Value System
Design for Retail
Welding Fixture

3. Plan, elevation & systems design
for Automated public toilets
At Icarus Design, Bangalore
As Design Intern
May-Jul 2011
Team Project
The research was conducted collectively.
Layout, and elevation explorations were then done
individually. Showcased models made by me.
Design of plan, systems and interface of automated
public toilets for clients in the Middle east.
Emphasis on maximising marketable space on the
exterior. Distinctly identifiable structure. Integrate
touch-free operations.
Public spaces like bus stations, subways.Toilet
etiquette in the middle east. Public toilets in France.
Competition’s range. Ease of access, logic.
Contribution
Goals
Inspiration
• Study of Competitor’s offering
• User Research
• Interaction exploration
• Plan, elevation and modelling
Showcased:
Study of Competitor’s offering
Design
Arunav Kanoria
• • • •

4. Plan, elevation & systems design
for Automated public toilets
At Icarus Design, Bangalore
As Design Intern
May-Jul 2011
The design research involved sketching up
end-user extreme stereotypes, to keep different
kinds of user habits in mind, while also considering
viewpoints of secondary users like janitors and
service crew. Differenct aspects of toilet etiquette
in the Muslim culture were also studied as the units
were being designed for installation in the
Middle-East. Focus was to make the entire
operation at the facilty completely touch free. One
unit was to be for use by handicapped people.
Care wastaken to provide additional support
and adequate space for the same.
User Research
User Research
The project was for designing automated public
toilets for installation in the Middle East. The client
would make revenue from selling ad space on the
walls of the utility, hence focus was on finding
innovative ways to display advertisements, while
giving the building a distinct identity.
Design
Arunav Kanoria
• • • •

5. Plan, elevation & systems design
for Automated public toilets
At Icarus Design, Bangalore
As Design Intern
May-Jul 2011
This involved studying various scenarios of usage
of the public toilets and according devises a
process flow diagram, identifying recurring tasks
and corresponding solution. The most common
operations were targetted while considering
extreme users as well.
System Interactions
System Interactions
Design
Arunav Kanoria
• • • •

6. Plan, elevation & systems design
for Automated public toilets
At Icarus Design, Bangalore
As Design Intern
May-Jul 2011
System Interactions
Usage Scenario
Different options were explored for self cleaning
pots and floor and platform cleaning mechanisms.
International guidelines for ergonomics and space
provisions for handicapped people were also studied.
The unit would house a service room to be accessed
by the servicemen. The competitors products were
studied and marked before conclusions about what
features, provisions and precautions should be taken
into the concept design.
Design
Arunav Kanoria
• • • •

7. Plan, elevation & systems design
for Automated public toilets
At Icarus Design, Bangalore
As Design Intern
May-Jul 2011
Explorations
Explorations & Concepts
After the research, we explored ideas for layouts,
exterior forms and materials. A handful were taken
further to be developed in concepts. The following
three concept renderings were selected for
presentation to the client
Layout 1
Ad Space
In an Environment
Signs to indicate
service
LED gives distinct
identity
..and maximise Ad Space
Modesty partition
provide shelter?..
Concept 1
Layout & Explorations
Design
Arunav Kanoria
• • • •

8. Plan, elevation & systems design
for Automated public toilets
At Icarus Design, Bangalore
As Design Intern
May-Jul 2011
Explorations
Explorations & Concepts
After the research, we explored ideas for layouts,
exterior forms and materials. A handful were taken
further to be developed in concepts. The following
three concept renderings were selected for
presentation to the client
Layout 2
Layout 3
Concept 2
Concept 3
Design
Arunav Kanoria
• • • •

9. Experience design for Milan
Design Week 2014
For Officine Tamborrino
At Milan Design Week
Feb-Mar 2014
Goals
Concept & Exhibit
To design an experience for Officine Tamborrino’s
exhibit at the Milan Design Week, highlighting the
values of the company. The company made modular
steel furniture for home and office use.
Concept Actual pictures from Design Week exhibit
About OT
Officine Tamborrino is a two-year old project by
Scaff Systems who specialized in steel mezzanines.
This year’s exhibit at Ventura Lambrate Zone of
Milan Design Week required an interactive
experience to engage visitors, while conveying the
principal characteristics of the product identity.
The Work
A team of 4 students helped OT design and realise
the ‘interactive wall’ using product tiles held onto a
steel wall using magnets. Changing positions of the
object showcased modularity of the offering and the
magnets emphasized the usage of steel.
As a class of MDS students, we also conceived a
‘stamp’ catalouge and a viral marketing campaign.
Design
Arunav Kanoria

10. Design for Services
with Anna Meroni
At Politecnico di Milano
2 day workshop - Jan 2014
Goals
Concept
Inspiration
Design
Arunav Kanoria
To design a service for a futuristic soceity where
members are co-producers. Teams had to forecast
scenarios in the future, considering new trends and
social behaviours.
Teams were given cards to expxlore diverse trends
predicted for the future. We selected ‘Home Hospi-
tal’ ‘Active Farming Classes’ ‘Sustainability Learni-
ng’ & ‘Sustainable Companionship.’
Work
The team of 4 designed a service in Health-care,
based in Mexico City, where a soceity would engage
in community services like farming as a part of a
sustainable preventive health-care system. We
conceived a vision, the service blueprint, and enacted
a skit to depict the storyboard for the end-user.

11. Designing an Exhibition
with Marco Sammichelli
At Politecnico di Milano
2 week workshop - Jan 2014
The team of four visited various museums in Milan.
We selected items which inspired us to paint the
story about the certainities & fantasies of ancient
sailors. Besides the mood of the curation, we also
designed an atmosphere, layout and chose a apt
location for the exhibit.
By exploring the archives of the house museums
located in Milan, select some works and plan the
project for a temporary exhibition. Develop a
curatorial statement, discuss the curatorial approach
and method used for selection of works.
The exhibit was inspired from some of the brilliant
displays at Poldi Pezzoli, and from the projected
dreams of sailors in the 14th-16th century.
Contribution
Goals
Inspiration
Excerpts from the presentation
Arunav Kanoria
Design

12. Design
Storytelling
with Paola Trapani
At Politecnico di Milano
1 week workshop - Apr 2014
Conducted interviews of designers and artists who
collaborated for exhibitions. Studied actantial
models, semiotic squares and canonical narrative
schemes for articulating the proposed service as a
dramatic story. Made a sketch for a narrative video
for the service ‘The odd couple’ as described. Chose
the story as a treasure hunt by a pirate and his
captain as comrades, with the service as a ‘helper’.
Images for the representational presentation were
taken from a movie ‘The Pirates’, who own copyrights.
To explore the techniques of storytelling, going to
the source of the traditional corpus of narrative
semiotics.
We developed a narrative storyboard for the descri-
ption of a service designed for the Milan Design W-
eek.
To study the synergies between designer & artist
in a space& skill sharing collobaration for exhibitions,
we spoke to practicers in Tortona and Ventura zones.
Work
Goals
Inspiration
Arunav Kanoria
Excerpts from the presentation
Tortona
The odd couples: 1 designer + 1 artisan
During the Tortona Design Week it happens very often that the artisans of the district rent their
laboratories to the designers for exhibition purposes.
The service is designed to stimulate, encourage, support and develop the cooperation between a
craftsman in the neighborhood and a designer.
The service = online/offline platform capable to:
_ facilitate the craftsman/designer matching since months before the event
_ foster creation of a joint project, in which the skills of both complement & enhance each other
_ extend the partnership beyond the TDW
_ communicate the initiative, spread the voice through social networks (on line) and through the
system of orientation and way-finding (on site).
The service-as-a-story: the days of the MDW are experienced as an opportunity to meet, network,
cross, hybridize ideas and mental energy, knowledge and skills.
Tools used
The service

13. DESIGN BUSINESS ENGINEERING
Design of Automated Public Toilets
Experience Design @ Design Week
Design for Services
Exhibition Curation
Storytelling
Mobile Application ‘ZAP’
Green Tire
Disruptive Business Models
Food Value System
Deisign for Retail
Welding Fixture

14. Mobile Application ‘ZAP’
as Product develeoper
At GharPay Money Transfer, Hyderabad
Sep-Dec 2012
For a new offering, ZAP, planned by the Sequoia C-
apital funded startup ‘GharPay’, the work was diverse.
Designed process flow diagrams for different oper-
ations within the app. Planning and creating those
screens, testing them on android simulators. Studi-
ed other elements of service usage.
Created professional presentations for the business
development team.
Designed logo for mobile app ‘ZAP’.
To develop a service for mobile money transfer
between different platforms. Developing and testing
a mobile application for the same.
Study of conventions established within user interf-
ace and banking/money transfer processes. Simpli-
ying user experience, succint visual representations.
Work
Goals
Inspiration
Excerpts from the presentation
About GharPay
GharPay Money Transfer services, is a Sequoia Capital funded startup,
making product service systems, for easing payments, revolving around
new technology scenarios. The flagship product was an offline payment
gateway, employing the Cash-on-delivery model for services purchased
online. With 300 merchants onboard in a short span of 2 years, the
service is now operated by Delhivery.
About ZAP
The service was intended to facilitate mobile money transfers between
users holding accounts in different banks. Our team negotiated with the
Reserve Bank of India and all other private and state institutions so as to
become a bridge. The mobile app would be a free service for P2P transa-
ctions, with a small fee for merchant transactions. Below are some of the
screens designed during the alpha-testing. ZAP logo
Help screen
Arunav Kanoria
Business

15. Strategy workshop with
Green Tire
for GreenTire consortium
At Politecnico di Milano
Dec ‘13 - Jan ’14
The project was carried out by a team of 4 students.
After factory visits and intensive research about
various applications, we developed the concept of a
‘Talking City’ in which colourful mosaics of rubber
granules are made into mats, for info communication
at public transport stops. We designed concepts for
the mats and explored the possibility of partnering
with JC Decaux for approaching the target audience.
A ‘floating city’ model of Milan city was made as a
representative tool for showcasing suspension of
exisiting channels in advent of the ‘6th wall.’
To develop strategies for applications of EPDM rub-
ber granules generated by tyre recycling, potentially
bringing the outcome in public eye.
The material has been typically used for producing
in construction and flooring industries, playgrounds
and football fields. We expanded the use in the mass
communication, proposing the ‘6th wall of touch’
Contribution & Work
Goals
Inspiration
Excerpts from the presentation
Branding, Concept & Inspiration Presentation Day
Arunav Kanoria
Business

16. Disruptive Business Models
with Sam Buccolo
At Politecnico di Milano
2 day workshop - Feb 2014
The two-day workshop was executed by a team of 4.
We developed user persona for an extreme user.
Identified gaps and meaning by plotting the Custo-
mer Journey Map. Translated the meaning into a
disruptive business model. Furthermore, we wove
an engaging narrative to challenge the state-of-art
and illustrate new meaning. Finally we also went
through iterations in these phases and refined the
concept following inputs from the conductor.
To identify a new disruptive opportunity in the food
sector using design led innovation approach. Devel-
op corresponding business model, identify stakeho-
lders who’d value this, aiming at being acquired by
a larger food producer.
From the life of user persona Giovanni, a young
student with limited resources. The team also drew
inspiration from personal experiences.
Excerpts from the presentation
User Persona User Moodboard Customer Journey Map
Business Model Canvas Concept, Physical Evidence of Product-Service-System
Work
Goals
Inspiration
Business
Arunav Kanoria

17. Innovation Eye
Food Value System
for Bolton and Candy groups
At Politecnico di Milano
Feb-May 2014
The four month workshop made us explore various dim-
ensions of food habits across the globe, and employ
various models to study our data, understand the company
orientation and visualize innovation scenarios. An opportu-
nity landscape was created sumarizing vvOur ideas
went through multiple iterations,
To identify a new disruptive opportunity in the food
value system, brining together different stakeholders
in the market, designing a solution for the future
markets.
Over the 3 month workshop, we studied various trends
in the food market, considering market trends, issues
of sustainability and healthy living. Inspiration for our
projects were drawn from emerging models elsewhere
client competency and also personal experiences.
Work
Goals
Inspiration
Excerpts from the presentation
Arunav Kanoria
Business
Persona & Moodboard
Customer Journey Map Wordpress Opportunity Landscape
Infographic
Service Blueprint
Customer Journey Map
Bolton
Dangerous Muffins
ENGAGEMENT EDUCATION PURCHASE FAMILIARISATION
Uses Gym
Trainers introduce
to Balance
Signs up for Trial
Meal Planning
Consultation
Buys Meal
Online Community
& Recipes
Evaluates Results Subscription
Stages
Actions
Description
Thoughts
&
Feelings
The introduction phase targets health-
conscious users with clear preferences
of good nutirtion and convenience of
selection and preparation.
Core Values of the product like measure
of meals, nutrional content and clear
recipes should be highlights.
Trainers play as the agents of selling,
They are coached to be nutritional
consultants for the users and persuade
them for a trial.
Consumers make a decision about the
service, comparing it to traditional ways.
Lifestyle evokes trigger.
• Another day of training!
• I hope I am eating right!
• Need to go shopping..
• Is this really healthy?
• Maybe it is really useful / useless
• I’d rather continue with my usual
• Farro with Tuna & Provola! Have to try!
• This could be really time saving!
• Wow, this is for amateur cooks like me.
• Is this cheaper than buying at the
supermarket?
• How will I know if it is healthier?
• New ways to make tuna. I need tuna.
• Maybe it makes no real difference.
• Okay.. The instructions are simple..
• I did cardio today, I should make Meal 3.
• How much calories.. proteins.. carbs..?
• Heat & eat. Then Repeat..
• I’m adding some balsamic vinegar...
• Nice, perfect quantity!
• Hmmpf, this means I am lazy..
• Okay my weight has been steady..
• Difference! Is this because of Balance?
• Ooh, no more frozen pizzas!
• This makes good cooking much easier!
• Maybe I can do this without the kits?
• Perfect post-workout pre-office snack!
• This is a good deal.
Usage facilitates customer activities.
Usage is On-th-Go & Quick-Cook.
Customers preference based on time
of usage of gym, eating habits.
Measured, tasty meals are USP.
Online Resources provide support.
Research to provide tool to users &
trainers for evaluation of difference.
Different models of subscription or
regular sales to cater to diverse users.
Feedback improves meal design.
Customisation or combination offers.
Emotion
Map
Excited
Uneasy
Polarities
BOLTON GROUP
DANGEROUS MUFFINS
EATING HABITS
ARUNAV KANORIA BEN KOOK RICCARDO DAVOLI SANDRA TOLOSA
Bolton Presentation
SCENARIO BUILDING
CHANGE IN PERCEPTION - FOCALIZED
CHANGE IN VALUES - MASS
A rich eating experience, made with gourmet ingredients and utmost
consideration for your sensitivities. Investments - Time or Money are
no holdbacks as there are no compromises made.
The service is limited in terms of accessibility and seeks to cater
to a new niche market segment.
This can also be a service which is not just about Eating great food but
instead be about the consiousness about the food-cycle.
FINER TASTES OF LIFe
Creating a fast premium food experience, using technological innovations,
emphasising accessibility of healthy premium ready-to-eat food.
Premium channels, on-the-move customer.
PREMIUM RUSH
REALISE THE CHEF IN YOU
Different way to involve user experience and knowledge to create
new ambient cooking habits.
Traditional models of sharing to build communities and groups
linking trends and personal skills.
Cooking for everybody.
Traditional market needs change the perception of canned food in the
market routine and in the home cooking.
Increasing appeal of regular products by adding value to the experience.
OUT-OF-THE-CAN THINKING
SLOW FOOD ‘FASTER’ FOOD
PERSONAmoodboard
Age
Occupation
From
Lives in
Income
Relationship
Goals
- Stressful work schedule
- Lives alone
- Nightlife lovers
- Gym addicted (5/6 days week)
- Diet conscious
29
Marketing Assistant at Zara
Brasilia, Brazil
Milano
€ 2.000 per month
Single
Get fit, Get rich or die trying
Lifestyle
Struggles
Motivation
- Balancing time
- Balancied diet
- Cooking healthy & tasty
- Essential ingredients
- Easy to get
- Easy to prepare
- Quick fix
Jerson
Morillos

18. Business Design for Retail
with Claudio Dell’era
At Politecnico di Milano
1 week workshop - Feb 2014
The team of six students, used polarities models to
develop four different scenarios, which were avenues
in which innovation could be introduced. These would
lead to diffferent strategies. After developing concepts
for each scenario, one concept was taken further.
We developed storyboards to present the idea.
To design a new retail experience for luxury brands,
combing inputs from design and business. Design
students at Politecnico collaborated with MBA students
from MIP school of management for the work.
For Salvatore Ferragamo, inspiration was gathered
from the heritage of the company which specialized in
custom shoes for the perfect fit.
Work
Goals
Inspiration
Excerpts from the presentation
Arunav Kanoria
Business

19. DESIGN BUSINESS ENGINEERING
Design of Automated Public Toilets
Experience Design @ Design Week
Design for Services
Exhibition Curation
Storytelling
Mobile Application ‘ZAP’
Green Tire
Disruptive Business Models
Food Value System
Design for Retail
Welding Fixture

20. Welding Fixture
as Design Engineer Intern
At Puzzolana Machinery Fabricators, Hyderabad
Jan-Jul 2012
Individual project, overseen by the Senior Design
Manager in New Product Development division.
The fixtures are represented in dark grey and were
made by me. The welding job is in light grey and are
the company’s design.
The assembly of the front frame of this 5 ton wheel
loader required welding each plate in a ‘flat’
position to prevent flow of metal while welding.
Consequently maneuvering a 1500+ kg job and
holding it still while a joint is brought into this
desired position would require enormous amounts
of physical labor.
To design a process and set of fixtures for assembly
of the front frame of a 5 tonne wheel loader.
From the wheel. The constraints required the job to
be welded in horizontal positions only. The mainframe
was designed to hold and rotate the job to bring it
into the requried positions sequentially.
Work
Goals
Inspiration
Excerpts from the presentation
The Front Frame (Job) Basic Welding Frame (Initial concept)
This figure has the initial concept mockup. The job rotates through five positions, each corresponding to specific plates being aligned
parallely. It is held in place by the guides.
location of ‘flat’ positions
location of stopper shaft
Arunav Kanoria
Engineering

21. Welding Fixture
as Design Engineer Intern
At Puzzolana Machinery Fabricators, Hyderabad
Jan-Jul 2012
Solution
The figures show how the components would be mounted on the mainframe, and go step
by step to attain the appropriate welding position. The reference man has been shown to
represent the ergonomics.
The design solution provides for a basic frame on
which the plates are mounted and rotated about
an axis perpendicular to the plane of symmetry.
Grooves provided in the frame hold the job fixed
whenever a joint comes into the flat position.
Removable fixtures are then fixed onto the frame,
which locate, hold and clamp the plate to be
welded.
The front frame goes through five different fixed
positions; each position having a fixture designed
for plates to be welded in that position. The fixtures
are, as far as possible fixed to the basic frame using
a set of removable hangers.
Two smaller sub-assemblies were made to be
welded together separately before being welded
onto the main job. These had their own set of sma-
ller sub-fixtures. The final mainframe concept was
reached after conducting a mechanical strength
and stability analysis.
Care was taken to make modular units, reducing
material usage, and minimized welding time
increasing efficiency.
Position One Position Two
Position Three Position Four
Final mainframe concept
Arunav Kanoria
Engineering

22. Welding Fixture
as Design Engineer Intern
At Puzzolana Machinery Fabricators, Hyderabad
Jan-Jul 2012
Solution
The design solution provides for a basic frame on
which the plates are mounted and rotated about
an axis perpendicular to the plane of symmetry.
Grooves provided in the frame hold the job fixed
whenever a joint comes into the flat position.
Removable fixtures are then fixed onto the frame,
which locate, hold and clamp the plate to be
welded.
The front frame goes through five different fixed
positions; each position having a fixture designed
for plates to be welded in that position. The fixtures
are, as far as possible fixed to the basic frame using
a set of removable hangers.
Two smaller sub-assemblies were made to be
welded together separately before being welded
onto the main job. These had their own set of sma-
ller sub-fixtures. The final mainframe concept was
reached after conducting a mechanical strength
and stability analysis.
Care was taken to make modular units, reducing
material usage, and minimized welding time
increasing efficiency.
Position One Position Two
Position Three Position Four
Final mainframe concept
Removable fixtures on modular hangers Steering clevise fixture
Modular hanger Bucket Clevise sub-assembly
Steering boom sub-assembly
Axle Pad fixture
Fixtures, Modular units and sub-assemblies
Arunav Kanoria
Engineering

23. ARUNAV KANORIA
D64, Via Bruschetti 11, Milano 20125
arunavkanoria@gmail.com
+39 345 844 3183
• Nationality: Indian
• Date of Birth: 30 Jan 1990
• Age: 24
• Gender: Male
Thank you!