Optimizing your website according to the search engines can bring you increase in traffic and so more profit. To do the same you need to know the basics including - How search works? what's driving a search engine? How to optimize you site ethically? etc... Here are some basics of SEO and things you can do to improve your website...

1. S U M B I T I N M E . C O M
Search EngineOptimization
Basics Of
How to get the
Most out of
your website?
Improvise Adapt Overcome

2. TABLE OF CONTENTS
 Search Engine
 How search works?
 Search Engine Optimization
 On page SEO Introduction
 Off page SEO Introduction
 On page SEO
 Off page SEO
S U M B I T I N M E . C O M

3. WHAT IS SEARCH ENGINE???
A Web search engine is a software that
is designed to search for information on the
world wide web The search results are
generally presented in a line of results often
referred to as search engine results
pages (SERPs)
S U M B I T I N M E . C O M

4. S U M B I T I N M E . C O M

5. HOW SEARCH WORKS ?
Crawling and Indexing
S U M B I T I N M E . C O M
30 TRILLION

6. S U M B I T I N M E . C O M
That is crawler follow links
from page to page
A Web crawler is an Internet bot that systematically browses the World
Wide Web, typically for the purpose of Web indexing.
A Web crawler may also be called a Web spider
Then the bot sorts the
pages
By their Content
and other factors
And bot keep track of it all in
THE INDEX
100 milliongigabytes
It's over

7. S U M B I T I N M E . C O M
Search Engines have
programs & formulas
to deliver the Best Results possible
RelevantDocuments from the
 Site & page Quality
 Freshness
 Safe search
 User Context

8. S U M B I T I N M E . C O M
And you get THE RESULTSIn SERP( Search Engine Result Pages)
Example:
Advertisement
Goes Here And Here
And Here
You Get your
Organic Results

9. S U M B I T I N M E . C O M
Statistics of
Search Engine Result Page
CTR : Click Through Rate

10. S U M B I T I N M E . C O M

11. S U M B I T I N M E . C O M
Search engine optimization is often about making small
Modificationsto parts of your website.
Its Done to improve
Quality
Quantity
Of traffic to a website from Search engine
&

12. S U M B I T I N M E . C O M
Every Coin Have
Two Sides
On page optimization is the
modifications Done on the
page/HTML coding.
Off-page optimization refers to
factors that are off-site or
depends not on the coding on
your page but have an effect on
your Web site or Web page
listing in natural search results

13. S U M B I T I N M E . C O M

14. S U M B I T I N M E . C O M
On Page SEO
Create unique, accurate
page titles
 A title tag tells both users
and search engines what is the
topic of each page is.
 Page title contents are
displayed in search results
Avoid :
choosing a title that has no relation
to the content on the page.
using default or vague titles like
"Untitled" or "New Page 1“
stuffing unneeded keywords in your
title tags

15. S U M B I T I N M E . C O M
On Page SEO
Accurately
the page's content and
summarize
descriptions for each page
Use unique
Avoid :
writing a description meta tag that
has no relation to the content on the
page.
using generic descriptions like "This
is a web page" or “page about___”
filling the description with only
keywords
using a single description meta tag
across all of your site's pages or a
large group of pages

16. S U M B I T I N M E . C O M
On Page SEO
www.seo.com/ Page1/ Page2
Use Better URL Structure
Bad URL Structure
www.seo.com/ Seo/ On-page-seo
Good URL Structure
Creating descriptive categories and filenames
for the documents on your website can not
only help you keep your site better organized,
but it could also lead to better crawling of
your documents by search engines
Avoid :
choosing generic page names like
"page1.html"
using lengthy URLs with
unnecessary parameters and
session IDs
using excessive keywords
like“seo-seopakages-pakageseo-
seoservice.html"
having deep nesting of
subdirectories like
".../dir1/dir2/dir3/dir4/dir5/dir6/
page.html"

17. S U M B I T I N M E . C O M
On Page SEO
Users and Search engines
Love Sites with Good
Navigation structure
Use
BreadCrumb
List
Navigations
Use Site maps, One for users
One for Search Engines
Use texts to navigate users from one
page to another, it helps crawlers to
easily understand your site.
Avoid the extensive use of images,
java scripts or dropdown menu for
navigation.
Use a custom 404(page not found)
page. This can help to improve user
experience by guiding them back to
working pages when they end up in
a page that not exist in our page by
following a broken link or entering a
wrong url.

18. S U M B I T I N M E . C O M
On Page SEO
Quality
Content
Write your contents in a easy to read
text, users love well written contents.
Stay on your topic, don’t slip away
from one topic to another.
Try to write your content with fresh
ideas and present it in a creative
way.
Use anchor texts to navigate through
the contents or to related posts.
Avoid creating contents primarily for
search engines.

19. S U M B I T I N M E . C O M
On Page SEO
Optimize the
Images
On your site
Alt tag: Beautiful sunset
Use small but descriptive alt tags for
images.
Store your images in same folder and manage
them using same format.
Give sitemaps for images, here you
can provide more details about the
image for the search engine.
Use alt tag if you are using image as
link, this will help crawlers to know
more about the page you are linking
to.
Don’t use -generic terms as your
image file name, lengthy alt tags and
keyword stuffing when naming the
images.

20. S U M B I T I N M E . C O M
On Page SEO
heading tags
Practice good use of
Heading tags helps to catch
users’ eye, so use them wisely.
Use header tags only on
right places.
Too much of anything is not
good…

21. S U M B I T I N M E . C O M
On Page SEO
Use
Robots.txt
To block the pages on
your site that need
not to be crawled by
the crawler.
Don’t use robots.txt to block sensitive
contents. Even though it will be blocked
from crawling, users still can peek into
the pages by directly giving the URL.

22. S U M B I T I N M E . C O M
On Page SEO
U
S
E
To prevent the possibility of
spamming
If you want to tell the crawler not to follow
certain links on your site then you can use
rel=“nofollow” attribute.
It can Help you to
Comment

23. S U M B I T I N M E . C O M
On Page SEO
IN short
Make your website
For the Users
Make your users make happy and you will
automatically do better Business
The way they like it and expect it

24. S U M B I T I N M E . C O M

25. S U M B I T I N M E . C O M
Off Page SEO
A website with good content alone cant make you
on top of SERP !!!
Other factors are
The
brand
factor
Backlinks
Social
signals

26. S U M B I T I N M E . C O M
Off Page SEO
Brands rank in the 1st position, even
if they do not meet certain criteria, or
if they do not meet them to a
sufficient extent. Conclusion: From
Google's perspective, brands have a
special role and are strongly preferred
by being ranked first in SERPs.
The
brand
factor
In most markets Brands Dominates
With a market share more than 72%

27. S U M B I T I N M E . C O M
Off Page SEO
Social
signals
Each likes/shares/tweets values in SEO.
More the popularity in social media site the
more you get on SEO and Sales basis .
Social media popularity also boosts brand value.
Social signals brings more traffic and conversions than any other
medium in short span of time.

28. S U M B I T I N M E . C O M
Off Page SEO
Backlinks
The more links pointing towards your site the more your SEO value
But the links should be from Relevant sites
Avoid links from link farming sites, network sites, adult
sites, expired domains etc
Make sure that the links follow anchor text
diversification, landing page diversification etc

29. S U M B I T I N M E . C O M
Off Page SEO What to do ?
Article Submission
Articles can be used to tell about the company, products
and services, to present your case studies, latest findings etc.
Your article should have something unique to keep you apart
from all other craps.
BRAND
Articles should be content worthy, Well researched & Well
presented. Article may not bring much SEO value but These
can be used to boost your brand value, to keep constant
interactions with clients or the market and to increase the
online presence .

30. S U M B I T I N M E . C O M
Off Page SEO What to do ?
Directory Submission
Now a days people prefer directories to find better
products and services since searching in a directory is easy,
categorized properly and also you can view comments and
reviews when compared to normal search engines
Directory submission should be performed with extreme
care. You should avoid -network, other language, irrelevant
directories. Listing in country directory will help you If you
are concentrating on specified country, Relevant Niche
directory submission is also a good practice.

31. S U M B I T I N M E . C O M
Off Page SEO What to do ?
Press release distribution
You can use press release to tell your targeted audience
about your new products, services & policies. If you are new to
the business you can use the same to announce your launching.
Press release can be used for brand exposure, brand
history, frequent announcements and reach. PR can bring
solid backlinks to your site.

32. S U M B I T I N M E . C O M
Off Page SEO What to do ?
Video distribution
Videos are viral on the web, a good video can get more
than 10000 hits a day. So if you have a video its important to
share and distribute to the web to get high exposure.
Another way to spread your idea through internet fast and
effectively document sharing. You can share ppt, pdf, doc,
spread sheet, word files as document sharing
Document sharing

33. S U M B I T I N M E . C O M
Off Page SEO On Page SEO Money
Conclusion :

34. S U M B I T I N M E . C O M
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