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What is Search Engine Optimization ?
Search engine optimization (SEO) is the process by help of which
the visibility of a website or a web page can be increased in a
search engine result pages(SERP’s).
SEO
On Page SEO + Off Page SEO
On page and Off page Optimization
ON PAGE SEO OFF PAGE SEO
ON PAGE SEO TECHNIQUES
• Meta Title
• Meta Tags
• Heading Tags
• Image Alt Tags
• Keywords Research
• Sitemap
• Robots.txt
• W3 validation
OFF PAGE SEO TECHNIQUES
• Directory Submission
• Social Bookmaking
• Forum Posting
• Blog Posting
• Blog Commenting
• Article Submission
• Press Release Submission
• PDF Submission
• PPT Submission
OFF PAGE SEO TECHNIQUES
• Video Submission
• Classified Adds Submission
• Wiki Link Submission
How Search Engine Optimization Process Work?
• Website Analysis
• Keywords Research
• Competitor Analysis
• On Page Optimization
• Off Page Optimization
• Monitoring and Reporting
Tools For Keywords Research
• Keyword Planner
• Word Tracker
• Keyword Discovery
• Keyword Spy
Social Media Marketing and Social
Media Optimization
Social Media Marketing : To gain more traffic or
visitors by help of social networking sites as
Face book, Twitter, LinkedIn and Pinterest etc.
Social Media Optimization : SMO is the part of
SEO. It generates genuine visitors on website.

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What you know about search engine optimization technique

  • 1. What is Search Engine Optimization ? Search engine optimization (SEO) is the process by help of which the visibility of a website or a web page can be increased in a search engine result pages(SERP’s).
  • 2. SEO On Page SEO + Off Page SEO
  • 3. On page and Off page Optimization ON PAGE SEO OFF PAGE SEO
  • 4. ON PAGE SEO TECHNIQUES • Meta Title • Meta Tags • Heading Tags • Image Alt Tags • Keywords Research • Sitemap • Robots.txt • W3 validation
  • 5. OFF PAGE SEO TECHNIQUES • Directory Submission • Social Bookmaking • Forum Posting • Blog Posting • Blog Commenting • Article Submission • Press Release Submission • PDF Submission • PPT Submission
  • 6. OFF PAGE SEO TECHNIQUES • Video Submission • Classified Adds Submission • Wiki Link Submission
  • 7. How Search Engine Optimization Process Work? • Website Analysis • Keywords Research • Competitor Analysis • On Page Optimization • Off Page Optimization • Monitoring and Reporting
  • 8. Tools For Keywords Research • Keyword Planner • Word Tracker • Keyword Discovery • Keyword Spy
  • 9. Social Media Marketing and Social Media Optimization Social Media Marketing : To gain more traffic or visitors by help of social networking sites as Face book, Twitter, LinkedIn and Pinterest etc. Social Media Optimization : SMO is the part of SEO. It generates genuine visitors on website.