This document provides an overview of Google Adwords for small and medium-sized enterprises (SMEs). It is presented by Ashish Ganda of Awesome Emarketing Hub, a startup agency based in Hills District, NSW, Australia that offers digital marketing, Google and Microsoft cloud solutions, and inbound marketing services. The document begins with an introductory success story and then explains what Google Adwords is and why SMEs need it, focusing on how Adwords can help SMEs capture important moments through paid search advertising.