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[object Object],[object Object],[object Object],$1,500 - $20,000 $1,500 <$1,500 75 - 100 1,500 – 1,750 4,000 Population  in Millions Tier1  Tiers 2-3 Tier 4 Tier 5
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BOP latent 4-5 billion consumer opportunity Politicians, public  policy establishments Aid Agencies NGOs, civil society organizations Private sector, including MNCs
 
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Developing a unique approach to BOP markets and learning from the experience Fine-tuning the traditional approach
 
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Fortune At The Bottom Of Pyramid

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  • 7. BOP latent 4-5 billion consumer opportunity Politicians, public policy establishments Aid Agencies NGOs, civil society organizations Private sector, including MNCs
  • 8.  
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Developing a unique approach to BOP markets and learning from the experience Fine-tuning the traditional approach
  • 16.  
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  • 18.
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  • 22.
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