This is a presentation that features a fictional research study designed by myself and another MLIS student that explores how a library may go about analyzing popularity of summer programs.
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Popularity, Prosperity and Programs at London Public Library
1. Popularity, Prosperity & ProgramsPopularity, Prosperity & Programs
at theat the
London Public LibraryLondon Public Library
By Ashley D’Andrea &
Amanda R. Kelly
2. Purpose
• To understand the relationship
between children’s programs in
LPL branches and the average
household income of patrons.
Why is this valuable?
3. Research Question
• Is there a relationship between the
average economic status of LPL’s
patrons and the availability and
use of children’s programs?
4. Hypothesis
• Programs offered in lower-
income branches are more
numerous and more popular than
those of higher-income areas.
• Negative correlation between
income and frequency, and
income and attendance.
7. Methodology
• Average Household Income
• Determine branch catchment.
• Identify average income for
each catchment area.
• Children’s Programs
• Select weeks of study.
• Determine frequency (calendar).
• Tally attendance.
8. Data Analysis
• Average Household Income
• Ordinal data.
• Descriptive statistics.
• Scatterplot.
• Income v. Catchment
• Children’s Programs
• Ratio data.
• Descriptive statistics.
• Histograms.
• Scatterplots.
9. Reliability
• Overall high reliability.
• High stability.
• High equivalence.
• Consistent measurements.
• Training for librarians/program
supervisors.
10. Validity
• Internal Validity.
• Out-of-catchment patrons.
• Alternate children’s services.
• Ex. Nearby community centre.
• External Validity.
• Similar cities in Ontario.
• Applicable to any library
system.
12. Bibliography
Arrighetti, Julie. “The Challenge of Unattended Children in
the Public Library.” Reference Services Review
29.1 (2001): 65-71. Web.
Babbie, Earl. The Basics of Social Research. 5th
ed.
Australia: Wadsworth Cengage Learning, 2011. Print.
London Public Library. The London Public Library, 2012.
Web. 8 April 2012.
Vaughan, Liwen. Statistical Methods for the Information
Professional. Medford, New Jersey: Information Today
Inc., 2005. Print.