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Utilizing Social Networks for Clients
- 1. Overview and Use of Social Networks Facebook to Linkedin
- 2. Social Networks Personal According to Nielsen Online: 66.8% of Internet users have used social networks versus only 65.1% that have used email.
Notes de l'éditeur
- Facebook: US but also has strong international following, 91 million users MySpace: 61 million users, younger demographic started using. In recent months it has been faltering with lay-offs and declining usage Bebo: owned by AOL, not sure about number of users, can integrate other social networks into bebo profile Orkut: Google owned and run, popular in India and Brazil, now is run by Google Brazil Hi5: Social network run out of California, geared to an international community. 60 million users Skyrock: started in France, about 20 million users—very popular in France, Belgium and Switzerland
- -Information compiled from: -Quantcast.com -http://mashable.com/2009/04/17/web-in-numbers-social-media/ -http://mashable.com/2009/03/09/social-networking-more-popular-than-email/
- --Personal Page: these are usually used privately, companies would start a fan page. So we will focus in on a Fan page. This is a relatively new feature that is more versatile and friendly towards businesses. --A quick tour of Facebook: Personal, Group and Fan Pages. http://mashable.com/2009/05/27/facebook-page-vs-group/
- Pringles: creative use of videos Coca Cola: Displays user generated content by default, various photo albums. Best part: originally built by two fans, Coke worked with fans to continue the page Starbucks: uses status updates effectively to share relevant and varied information beyond company blog. Dunkin’ Donuts: Keep it Cool Coolatta Sweepstakes: fans upload a pic of themselves drinking a coolatta to the Fan page, update their Facebook profile picture and were entered to win prizes.
- Owned by Fox Interactive Media June 2009: Slashed 30% of staff, loosing $300 million contract next year Look at MySpace profile that Amber provided
- Linkedin: 40 Million users Jobster: Users can include video profiles, job seekers and employers can use for recruiting. User generated content about companies Plaxo: 20 Million users, provides an address book feature so that when you contact updates his/her information your address book is automatically updated. Supports Outlook Ryze: 500,000 users, was one of the first professional networks. Targeted to international audience ECademy: Could not find the number of users MyWorkster: College networks, aprox. 4,000 people