Very often I face this question- which is the best tool for marketing automation. Being product agnostic and a champion of open source, I say no one size fits all. Your marketing automation or campaign management tool should provide you nothing more and nothing less. It all depends on your budget, expected RoI and the features you are seeking. Here is a broad comparison I am presenting. Please be aware that this is just an illustration based on a data analysed a few months back. The facts presented here need to be further validated by you before making a decision

1. Silverpop is designed
to handle both SMB
and large enterprise
companies and can be
a good choice for
medium-sized
businesses looking for
scalability in their
marketing automation
solution
Infusionsoft is built for
small-medium
businesses without
massive marketing and
sales teams. It supports
both online and mobile
accessibility, allowing
access from any
internet-ready device.
So Infusionsoft can be
a good option, if you
are planning to move
into the cloud.
IBM Campaign,
formerly Unica
Campaign, provides
multichannel marketing
campaign management
to huge volumes of
individual customers
and prospects design,
execute and measure
customer-driven
communication
strategies across online
and offline channels for
highly personalized
marketing
SendinBlue empowers
businesses to build and
grow customer
relationships.It was
created to become the
simplest, most reliable
and cost-effective
marketing platform.
Online email marketing
solution to manage
subscribers, send
emails, and track
results. Offers
integrations with other
programs.
• Campaign Diagram
• Content Management
• Drag and Drop Interface
• Drip Marketing Campaigns
• File Hosting
• SMS Message Creation
• A/B Testing
• Blacklist Monitoring
• Delivery Tracking
• Dynamic Content
• Email Preview
• Email Templates
• HTML Validation
• RSS Message Creation
• Scheduled Emails
• Spam Analysis
• Throttle Email Sends
Lead Management
How to choose the right marketing automation tool for your campaign management
A perfect Tee off is as
important as starting with the
right tool and approach.
A perfect Tee off is as
important as starting with the
right tool and approach.
Campaign Management
A perfect Tee off is as
important as starting with the
right tool and approach.
A perfect Tee off is as
important as starting with the
right tool and approach.
A perfect Tee off is as
important as starting with the
right tool and approach.
A perfect Tee off is as
important as starting with the
right tool and approach.
A perfect Tee off is as
important as starting with the
right tool and approach.
A perfect Tee off is as
important as starting with the
right tool and approach.
A perfect Tee off is as
important as starting with the
right tool and approach.
Tools
Feature

2. • A/B Page Testing
• Dynamic Content
• Landing Page Designer
• Landing Page Templates
• Web Form Design
• Web Form Templates
• URL Customization
Web Management
• Campaign Performance
Reports
• Custom Reports
• Email Performance Reports
• Landing Page Performance
Reports
• List Reports
• Mobile Alerts
• Revenue Modeling
• Web Analytics
• Scheduled Report Delivery
Reporting & Analysis
• API for Custom Integrations
• Automatic Field Mapping
• CRM Task Creation
• Custom Sales Dashboard
• Lead Assignment
Sales & CRM Integration
• Facebook Publishing
• Social Post Tracking
• Social Profile Data
• Social Sharing Widgets
• Social Sign-on
• Video Sharing
• bit.ly Link Generation
• Social Publishing
Social Media
• Triggered Emails
• WYSIWYG Email Design
• Image Validation
• Link Validation
• Certified Email IP
• Opt-out Management
• Dedicated Email IP
• Offer Optimization
Lead Management

3. • Apple Mail
• API Access
• Cisco WebEx
• Citrix GoToWebinar
• Drupal
• Google AdWords
• Microsoft Dynamics CRM
• Netsuite
• Nimble
• ON24 Integration
• Sage CRM
• Salesforce CRM
• Sugar CRM
• WebEx Event Center
• WordPress
• Gmail
• GoodData
• Olark
• Outlook
• ReadyTalk
• Thunderbird
• Oracle
• Adobe Connect
• Shopify
• Magento
• PrestaShop
• BaseCRM
3rd Party Integration
• Sync Frequency
• Triggered Updates
• Bi-directional Sync
Sales & CRM Integration