Polly Gowers, Founder and CEO, Give as You Live Understand the revolution in online shopping and consumer trend and the opportunities for charities fundraising online How social media is enabling us to build and scale our product Learn from individual cases studies how you can create a new revenue stream from existing supporters

1. A £1bn donation opportunity
Doubling our user numbers every month
*Of the £50bn* currently spent online, £1.25bn** is potentially available for UK causes Source, Forrester
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2. Thousands of brands will donate money to charity with
every online purchase made:
ASDA 4.00% Expedia 6.00% lastminute.com 4.00% Sainsbur 2.50%
AVON 4.00% Flybe 0.50% Laura Ashley 3.00% Screwfix 2.00%
B&Q 1.75% Focus DIY 2.50% LoveFilm £3.75 Sky £60.00
Bhs 2.50% GAME 1.50% Majestic Wine 2.00% Staples 3.00%
Boden 2.75% Gameplay 1.50% Marks & Spencer 1.50% Superdrug 3.25%
Boots 4.00% Gamestation 1.50% Matalan 2.50% Swiss International Airlines £4.00
British Airways 2.50% H.Samuel 6.25% Microsoft Store 9.00% Tesco 5.00%
British Gas £20.00 Halfords 1.50% Mothercare 2.00% The AA £30.00
BT £35.00 Hallmark 9.00% New Look 3.50% The Body Shop 4.00%
Burton 2.50% Hertz 2.50% npower £50 The White Company 2.50%
Comet 1.00% 2.00% P&O £150 Thetrainline.com 1.75%
Currys 1.00% Holland & Barrett 5.00% PC World 1.00% Thomas Cook 3.25%
Debenhams 2.50% House of Fraser 2.50% Penguin Books 4.00% Thorntons 4.00%
Dell 2.50% iTunes 2.00% Play.com 3.00% TM Lewin 5.00%
Dixons 1.00% Iwantoneofthose 5.00% QVC 2.50% Toys R Us 1.50%
Domino's Pizza 1.50% JJB Sports 5.00% Republic 3.50% Virgin Holidays 1.50%
Dorothy Perkins 2.50% John Lewis 2.50% Robert Dyas 3.50% Vodafone £50.00
Early Learning Centre 2.00% La Redoute 2.50% Royal Brunei Airlines 0.53% Waterstones 2.00%
Euroffice 5.50% La Senza 5.00% Ryman 5.00% Woolworths 3.00%
70% of UK households use the internet for buying goods and services.
The average shopper is spending £71 per month
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3. Shopping facts
 70% of UK households use
the internet for buying goods or services
 42% of Brits shop at least once a week online
 4pm Weds is peak workplace shopping with
a 75% increase in sales
*Of the £50bn*currently spent online, £1.25bn** is potentially available for UK causes Source, Forrester
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4. More Staggering facts
 Sales of online clothing have grown by 32%
 Online retail predicted to grow by 36% over next
18moths vs 1% offline.
 1 in every 10 pounds will be spent online by 2012
 £4bn is spent on affiliate marketing in the UK pa
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5. With Give as you Live™ users can raise money for charity AND use
leading search engines and participating retailers
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6. With Give as you Live™ users can raise money for charity AND use
leading search engines and participating retailers
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7. Kate on target to raise: £60pa
Kate is a 32 year-old mum to six month
old daughter Ava. She has raised £10.29
for Cancer Research UK in two months.
Kate’s favourite online stores include:
“Online shopping lets
me accomplish tasks
at odd hours, and at
the same time I can
support a cause that
has affected both of
my parents.”
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8. Claire is on target to raise £500pa
Claire’s husband has stage 4 Bowel
Cancer. She has 3 children and runs her
own company. She has little time and
shops online often. She will raise over
£500 this year for Beating Bowel Cancer.
“I reckon I can easily
raise £500 in 2011 for Claire’s favourite stores include:
Beating Bowel Cancer.
The next big purchase
coming up is a new
washing machine and
a holiday.”
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9. David is on target to raise over £1500pa
David is a regular business traveler in
the UK, the US and Asia. He raises over
£200 per trip for his favourite charities by
booking his hotels and air travel with
Give as you Live™.
David’s favourite online stores include:
“The fact that the money
raised from our existing
purchases comes from
the retailer and goes
directly to the charity
without hitting my bottom
line is great.”
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10. The Growth Plan
 Build a GREAT product
 Create product champions
 Make it easy for people to share and
discover Give as you Live™
 Great customer care
*Of the £50bn* currently spent online, £1.25bn** is potentially available for UK causes Source, Forrester
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11. Gathering, sharing and rewarding customer feedback.
Creating champions that share their experience
*Of the £50bn* currently spent online, £1.25bn** is potentially available for UK causes Source, Forrester
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12. Social Commerce
A facebook fan is 41% more likely to recommend a company and 28% more likely to
continue using them in the future.
*Of the £50bn* currently spent online, £1.25bn** is potentially available for UK causes Source, Forrester
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13. Wish Lists
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16. Making it easy to share
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17. GREAT Customer Care
*Of the £50bn* currently spent online, £1.25bn** is potentially available for UK causes Source, Forrester
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18. www.giveasyoulive.com
*Of the £50bn* currently spent online, £1.25bn** is potentially available for UK causes Source, Forrester
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