Peter Gilheany, Director, Forster A leading high profile organisation exploring the importance of a digital strategy in managing press and media relations, responding to stories and managing crisis communications. Learn how to get your news out to journalists through online mediums Discover the power of user comments in the press and media and how to get your social media content noticed and used by journalists The vital importance of using social media to manage a media crisis and rapidly respond to journalist enquiries

1. From shouting to sharing Integrating PR and social media

2. It used to be lovely and simple “I’ll fax my press release over to you”

3. Now it seems very complex

4. It can lead to this

5. Or even worse…this

6. 2001 “We must change our website!” 2011 “We must get on Twitter!”

7. But it offers up great opportunities Where once it was opportunities to see…. ….now it is all about conversations

8. But conversations are two-way

9. Those you own, those you don’t, those you share

10. Useful tips Content is king – focus on the getting the idea right Focus on a unifying platform – all internal and involved stakeholders pulling in the same direction Have conversations and be human Put the audience first Help people out Apply the 80 / 20 principle It’s okay to make mistakes, it’s not okay to cover them up Go from the inside out Use it as a taster, not the main meal Put yourself in the driving seat, not the brand If you have nothing to say, don’t say it Create cross-discipline campaign team Integrate, integrate, integrate Do less but better

11. Beware of false intimacy – it’s on the record

12. If you are a dad, dance like a dad

13. Be inspired by others

14. Be inspired by others

15. Be inspired by others

16. Thank you Peter Gilheany Director, Forster peter@forster.co.uk 020 7403 2230 www.forster.co.uk