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Twitter fundraising, communication and awareness with 140 characters

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Aspire Knowledge
Aspire Knowledge

This document discusses how charities can use Twitter to fundraise, communicate, and raise awareness using 140 characters or less. It provides examples of how one charity successfully utilized Twitter during a campaign that increased followers, retweets, and website visits. It also discusses best practices for an effective social media strategy and monitoring the impact of efforts.

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Twitter: how to fundraise, communicate and raise awareness using 140 characters © 2011 Fundraising UK Ltd www.fundraising.co.uk
Us • Bertie @cafedumonde • Howard @howardlake © 2011 Fundraising UK Ltd www.fundraising.co.uk
since November 1994 © 2011 Fundraising UK Ltd www.fundraising.co.uk
here for anyone affected by breast cancer
Information & Multimedia (Services) The Information & Multimedia team manages all of Breast Cancer Care information in all formats across all services, enabling us to achieve our aim of having integrated services and a ‘one stop shop’ of information. We operate like an in-house agency for other departments Publishing Community & Library & Information (Editorial, Digital, Social Media Design & Production) Discussion forum Help with enquiries Concept / development Presence on Social Media books and other resources Writing / proofing / editing Carry out literature searches Guidelines and advice Video editing … Layout / Print … … inform produce discuss refine
What we’ll cover • Why Twitters matters • How to use Twitter to promote campaigns, engage supporters and fundraise • How to use Twitter within your charity • Learn from one charity's successful use of Twitter © 2011 Fundraising UK Ltd www.fundraising.co.uk
www.fundraising.co.uk Photo: yungspita on Twitpic.com twitpic.com/7w9kk © 2011 Fundraising UK Ltd
2,800 sponsored a room for a homeless person © 2011 Fundraising UK Ltd www.fundraising.co.uk
25 May 2011: followers grew from 1,400 to 7,800+, with 7,000 retweets, and website visits up 626% © 2011 Fundraising UK Ltd www.fundraising.co.uk
Twitter is the norm • “Twitter is no longer purely in the domain of early-adopters; rather it is becoming a universal tool which is being used increasingly by all types of Internet users, regardless of their online preferences.” http://weblogs.hitwise.com © 2011 Fundraising UK Ltd www.fundraising.co.uk
NOW © 2011 Fundraising UK Ltd www.fundraising.co.uk Photo: www.flickr.com/photos/projectarchive/1232145942/
• Petrofac mentioned just June 2011 once a day on Twitter • 5 companies follow more people than follow them • Cairn Energy plc has six followers © 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
Effective campaigns © 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
© 2011 Fundraising UK Ltd www.fundraising.co.uk
revolution
60,000 visitors / month 1 post every 4 minutes 1500+ active users / month 8 hours of moderation / day
Staff survey Guidelines Training
+37% CEO TRUSTEE
Social media plan Social media training Private Facebook group Celebrity tweets Promo and live blogging
Anecdotes Followers Fans @replies Likes Retweets Comments Clicks Visits
Survey Guidelines* Training Empower Monitor Report Learn
New website (open source) More interactivity (multimedia, UGC…) More conversations
Q&A © 2011 Fundraising UK Ltd www.fundraising.co.uk

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Twitter fundraising, communication and awareness with 140 characters

  • 1. Twitter: how to fundraise, communicate and raise awareness using 140 characters © 2011 Fundraising UK Ltd www.fundraising.co.uk
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