Get started on LinkedIn by spending no more than 15 minutes per week.

1. KLTR Chicago East 1 Get the Most out of LinkedIn Wednesday, May 25, 2011 Andy Swindler Rachel Yeomans 1

2. Know, Like, Trust, Refer Social Media can take your networking online, augmenting what you do here and providing new opportunities to connect 2

3. The social media mess. 3

5. Why LinkedIn? Goal 1: Manage your online profiles Goal 2: Connect to make new business opportunities & stronger connections Goal 3: Share your expertise & current events 5

6. Overview of LinkedIn. THE business networking site >100M users Growing 1M every 2 days 66% are decision makers at corporations Decision Makers are the most active on the site. 12% are C-level or EVP; more than 25% are senior executives More than 250,000 in the commercial real estate industry 6

7. "If you're serious about managing your career, the only social site that really matters is LinkedIn. In today's job market an invitation to "join my professional network" has become more obligatory -- and more useful – than swapping business cards and churning out résumés." ~Fortune Magazine, March 2010 7

8. “I don’t have to care about LinkedIn.” Where do people go to find out about you? LinkedIn profile is usually the first thing that comes up. Look at what they’re seeing. 8

9. Why should we care? LinkedIn is equivalent to free advertising on Google because of their search engine optimization. 9

10. How LinkedIn? Optimize your LinkedIn profile Connect your address book & write recommendations Join & participate in 1 industry group Update your status with industry or company news 10

11. Live Demo [INSERT INTERNET HERE] 11

12. Mobile LinkedIn PDA application 12

13. 15 minutes a week is all we ask. Start small Every time you get a biz card – add it Invite people to recommend you by recommending them Share an article – your own personal direct mail program. 13

14. 15 minutes…… Listen to Iron Butterfly’s In-A-Gadda-Da-Vida 14

15. 15 minutes…… Make Rachel Ray’s Skillet Tamale Pie 15

16. 15 minutes…… Start a bucket list… 16

17. 15 minutes…… Twirl a pen in your hand… 17

18. What can social networking do for you in those 15 minutes? Finding people Decision makers on a requirement you’ve just heard about Could be 1 degree of separation Invite a prospect to connect during a pitch process 18

19. What can social networking do for you? Getting Testimonials “You scratch my back, I’ll scratch yours.” 19

20. What can you do with a testimonial? Enhance Proposals Enhance org charts Direct URL link to your recommendations 20

21. S.I.A.A: To do back @ your desk. SET UP: a LinkedIn profile IMPORT: your Outlook contacts ADD: everybody to your network (except the dry cleaner) ASK: to add LinkedInto your email signature 21

22. Privacy You can make your profile completely private, turn it on to full-view, or customize the display a la carte When logging in, you can “edit public profile settings” to control which parts of your profile will be visible to search engine users outside your network You can also select a custom “vanity URL” which can be your name 22

23. Questions? Thanks! See you online: 23 Web: www.astekweb.com Blog: www.astekblog.com Twitter: @AstekWeb LinkedIn: www.linkedin.com/in/andyswindler LinkedIn: www.linkedin.com/in/rachelyeomans Facebook: www.facebook.com/AstekWeb