How to Engage People Once They are On Your Site
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I'm on your website, now what? Rachel Yeomans of Astek walks you through the process of engaging individuals once they are on your website, and to keep them clicking! This was presented during the SIPA (Specialized Information Publishers Association) Marketing Conference in 2011.
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How to Engage People Once They are On Your Site
- 1. Rachel Yeomans Marketing Director | Social Media Astek Consulting www.astekweb.com © Astek Consulting 2011
- 2. I’m on your site. Now what? The how The why Prove it www.astekweb.com © Astek Consulting 2011
- 3. www.astekweb.com © Astek Consulting 2011
- 4. Engagement Bring your conversation to the forefront Don’t list, hook! www.astekweb.com © Astek Consulting 2011
- 5. Lower That Bounce Rate What would keep you on a website? Some basics Simple & easy-to-find navigation Makeevery page count! KISS Key words (tag clouds, categories) Excerpts on your home page Links at the end of each post Update! www.astekweb.com © Astek Consulting 2011
- 6. Incentives Feature a contest Blogger contest for bloggers to review a publication Partner with authors or other publishers Have winner’s announced on website www.astekweb.com © Astek Consulting 2011
- 7. Add-Ons It’s not all about you Don’t tell, ask! www.astekweb.com © Astek Consulting 2011
- 8. www.astekweb.com © Astek Consulting 2011
- 9. Product Teasers www.astekweb.com © Astek Consulting 2011
- 10. Subscription Incentives www.astekweb.com © Astek Consulting 2011
- 11. Subscription Incentives www.astekweb.com © Astek Consulting 2011
- 12. U.S. Department of Defense www.astekweb.com © Astek Consulting 2011
- 13. U.S. Department of Defense www.astekweb.com © Astek Consulting 2011
- 14. Show the Path Goal: Grow Email List Social KEEP THEM CLICKING! Media Thank You Website Page with Message: Online Landing “Write Our Write our Ads Page Email for Us” email for us (email submissions (and win)! sign-up) & feature emails from Email the past for inspiration www.astekweb.com © Astek Consulting 2011
- 15. Show the Path Goal: Sell publication(s) KEEP THEM CLICKING! Social Media Thank You Message: Page with Website At 1pm hear embedded Online Landing from Expert ebook or Ads Page on increasing related (Live Online your web articles with Chat) traffic. discount Email www.astekweb.com © Astek Consulting 2011
- 16. Remember… Always have a path Change your path (i.e. experiment)! Make several paths at once Think outside of the box www.astekweb.com © Astek Consulting 2011
- 17. www.astekweb.com © Astek Consulting 2011
- 18. Stop Ignoring Social Media Facebook Average user is connected to 80 community pages, groups & events Global Audience: 656,870,980 US Audience is 23% of Global 8,695,560,138 visits/month Data from Compete.com www.astekweb.com © Astek Consulting 2011
- 19. Stop Ignoring Social Media Twitter 31,017,254 unique visitors over the past 6 months 59,471 websites refer traffic to Twitter 1,399,127,428 average number of visits/month from December- February Data from Compete.com&Quantcast www.astekweb.com © Astek Consulting 2011
- 20. Stop Ignoring Social Media YouTube YouTube is the second largest search engine on the web 50% of YouTube’s 300 million users go at least once a week Data from engaugemedia www.astekweb.com © Astek Consulting 2011
- 21. www.astekweb.com © Astek Consulting 2011
- 22. There Isn’t Just One Measurement Your brand is different Your website is different Your site visitors interact and transact differently Choose YOUR goals and set your own form of measurement www.astekweb.com © Astek Consulting 2011
- 23. ROI There’s a formula – it’s just not always the same Individual Engagement Rates = Daily Instances of Each Action / Site’s Total Daily Unique Visitor Counts www.astekweb.com © Astek Consulting 2011
- 24. Case Study: Make a Wish www.astekweb.com © Astek Consulting 2011
- 25. How You Measure Analytics Listening Tools Dashboards Radian6 Google Analytics Sysomos Omniture SM2 Hubspot CustomScoop SproutSocial SproutSocial Complete List: http://bit.ly/stmjRF www.astekweb.com © Astek Consulting 2011
- 26. Analytics & Measurement Email Marketing Benchmarks Industry Open Click Rate Soft Hard Un- Rate Bounce Bounce suscribe Rate Rate Rate Media & 18.43% 3.39% .48% .63% .03% .11% Publishing Marketing & 18.79% 4.13% 1.39% 2.50% .08% .23% Advertising E-commerce 14.98% 3.36% .74% .88% .08% .25% Data from Mailchimp.com www.astekweb.com © Astek Consulting 2011
- 27. www.astekweb.com © Astek Consulting 2011
- 28. Do Something Start with one platform Set your goals Spend 15 minutes using the platform per day Just get started! www.astekweb.com © Astek Consulting 2011
- 29. Thank You! Rachel.Yeomans@AstekWeb.com Twitter.com/RachelYeomans Twitter.com/AstekWeb LinkedIn.com/in/RachelYeomans www.astekweb.com © Astek Consulting 2011
Notes de l'éditeur
- Intriguing image from an article by CFO.com above the fold on the home page
- Bounce rate goal: under 2%http://blog.kissmetrics.com/2-percent-bounce-rate/
- http://www.convinceandconvert.com/web-site-analytics-and-metrics/the-hitchhikers-guide-to-to-tracking-website-engagement/
- http://mailchimp.com/resources/research/email-marketing-benchmarks-by-industry/