1. BUSINESS INTELLIGENCE WITH MICROSTRATEGY
BI at Scale
Optimizing BI Delivery in
Conjunction with the Database
Matt Ipri, Director, MicroStrategy
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

2. Background
MicroStrategy Overview
• Founded in 1989
• Largest independent public BI vendor (NASDAQ: MSTR)
• In the Gartner “Leader Quadrant” for BI Platforms
• Selected by Forbes as one of the 200 Best Small Companies
• Over 1 million business users at over 3,000 organizations
• Direct operations in 41 cities in 23 countries across the world
• Over 1,800 employees worldwide; 20% are dedicated to R&D
• Over 50 patents pending or issued for MicroStrategy software
Atlanta Denver Seattle Buenos Aires Barcelona Johannesburg Munich Vienna Melbourne
Boston Los Angeles Tampa Mexico City Brussels Lisbon Paris Warsaw Seoul
Charlotte Montreal Toronto Monterrey Cologne London Rome Zurich Singapore
Chicago New York Washington Sao Paulo Copenhagen Madrid Stockholm Sydney
Dallas San Francisco Frankfurt Milan Utrecht Tokyo
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

3. Background
Most Analysts Conclude that MicroStrategy is Best Overall BI Technology
Analyst Evaluation IBI IBM Cognos Actuate SAP BO Actuate
James Richardson #2 #3 #4 #5 #6
Kurt Schlegel
MicroStrategy
Critical Capabilities for
Business Intelligence
Rita Sallam #1 SAS Microsoft Jaspersoft
10 Core Capabilities
Reporting #7 #8 #9
Feb 2009
Customer Survey
Oracle Microsoft AS Hyperion Cognos AS Microsoft RS
Nigel Pendse #2 #3 #4 #5 #6
1,901 Companies MicroStrategy
58 Countries
17 Major Categories
#1 Bus. Obj. Cognos RS Crystal SAP
Feb 2009 #7 #7 #9 #10
Analyst Evaluation &
IBI Oracle SAS Hyperion Microsoft
Customer Survey
#2 #3 #4 #5 #6
MicroStrategy
Daan Van Beek
Norman Manley #1 Cognos Bizzcore Bus. Obj. SAP Actuate
70 Evaluation Criteria #7 #8 #9 #10 #11
Nov 2007
Analyst Evaluation IBI Oracle Cognos SAP Hyperion
Kurt Schlegel #1 tie #1 tie #4 #5 #6
BI Platform Bhavish Sood
MicroStrategy
Capabilities 12 BI Capabilities #1 Bus Obj. QlikTech Panorama Microsoft SAS
Rating 220 Distinct Criteria
#7 #8 #8 #10 #11
April 2007
Analyst Evaluation SAP BO Oracle IBM Cognos SAS Microsoft
#2 #3 #4 tie #4 tie #4 tie
Cindi Howson MicroStrategy
Hands-on testing
100+ Criteria Tested #1 IBI QlikTech
Q1 2009 #7 #8
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

4. Background
MicroStrategy is a Database-Aware Business Intelligence Platform
MicroStrategy Other BI Tools
Aware of and Takes Advantage Database- Make Use Only of Generic Database
specific Attributes and Strengths Attributes
MicroStrategy Other BI Tools
Generic DB Generic DB X
Attributes Attributes
DB-specific DB-specific
Strengths Strengths
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

5. MicroStrategy Offers Specific Benefits in Integrating with Database Platforms
Query Faster Generate Database-Specific SQL
Give the DBA Detailed Levels of Control with
Control the Details
Hundreds of VLDB Settings
Move the Least
Push-Down Analytics and Functions
Amount of Data
Architect Intelligently MicroStrategy is Aggregate Aware
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

6. DB-specific SQL Generation
MicroStrategy Generates SQL specific to the database being
accessed, even if multiple sources are being queried
• Syntax is optimized for each database platform
• Common syntax patterns are abstracted so that they can vary by
RDBMS (e.g., Create Temp Table Pattern = “create temp table #0#1
with no log #2”)
MicroStrategy SQL Engine
DB-Optimized DB-Optimized DB-Optimized DB-Optimized
Query Query Query Query
Data Operational Data Departmental
Warehouse Databases Warehouse Databases
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

7. Hundreds of VLDB Settings
There are more than 100 VLDB Settings and Properties
Available to the User
• Key Categories of Settings include:
1. Query Optimizations
2. SQL Pass Optimizations (Multi-pass and Single-pass Optimizations)
3. Calculation Optimizations
4. Join Optimizations
5. Indexing Optimizations
• Many are for backwards compatibility when SQL generation changes
• Some change semantics; some change only syntax
• Some affect result data; some affect only query performance
• Some do not affect SQL generation at all
• A few apply only to specific database platforms
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

8. Optimized Push-down Analytics
MicroStrategy has a Huge Internal Analytics Library, but will
push down Calculations to the DB when Possible
• MicroStrategy Provides an Un-matched Library of Analytics OOTB, including:
• 40+ Basic Mathematical Functions & Operators (e.g., Sum, Avg, etc.)
• 20+ Date & Time Functions (e.g., “DayofYear”)
• 50+ Financial Functions (e.g., NPV, IRR, etc.)
• 20+ Advanced Predictive Algorithms (e.g., Linear Regression, Tree
Regression, Neural Networks, etc.)
• And Hundreds of others…
• MicroStrategy also Provides the Ability to Define Any Custom Functions
• But to make best use of the DB power, MicroStrategy will push down analytics
as much as possible to the DB to perform calculations, joins, aggregations, etc
• This ensures that the LEAST amount of data is moved from the DB to the BI
layer
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

9. Aggregate Awareness
MicroStrategy provides the ability to detect and automatically
use aggregate tables in the data warehouse.
• MicroStrategy calculates the “size” of every table as it is added to the
metadata or model.
• The “size” is an integer number that represents the granularity or level of
aggregation of a particular table. It is not related to the physical size of the
tables (number of rows).
• It is calculated according to the attributes that are present in the table and
their position in their respective hierarchies. The higher the attribute level
smaller is its contribution to the logical table size.
• Based on this “size”, the MicroStrategy SQL Engine intelligently sources the
query to the table that will return the accurate results the fastest, using the
least resources and passes of SQL
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

10. Specific MicroStrategy Optimizations for Aster Data
• Aster Data nCluster-specific SQL syntax
– RANK function
– OLAP functions
– Full outer joins
– Use of CASE expressions
• Multi-pass SQL for analytical sophistication
– Partition key on intermediate tables
– SELECT INTO syntax for speed
• Extensions to Aster Data nCluster functionality
– Aggregate awareness with physical summary tables
– Middle-tier caching via Intelligent Cubes
– Report caching
• Seamless support for key Aster Data nCluster features
– Aster Data nCluster function library
– Can create views based on SQL-MapReduce and query from MicroStrategy
– Working integration with Aster Data SQL-MapReduce functions like nPath
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

11. Key Trends in Enterprise BI
1. Moving Intelligently Towards Enterprise BI
2. Extending BI to Operational Users
3. Mobile Intelligence
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

12. Key Trends in Enterprise BI: 1. Moving Intelligently Towards Enterprise BI
Start Small & Fast for Simple Projects, Preserving the Ability to Grow
Start Small & Fast
with MicroStrategy while:
Grow to
Any Scale Preserving the option to:
1. Grow to Any Scale
2. Grow to Any Level of Sophistication
Expertise
And still have an infrastructure that is:
3. Highly Maintainable
4. Highly Flexible
Start Small & Fast
Time
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

13. Key Trends in Enterprise BI: 1. Moving Intelligently Towards Enterprise BI
Metadata Portability Makes Merging Islands of BI Even Easier
Stage 1 Stage 2 Stage 3
Disparate Islands of BI Merge Metadata Consolidating Data
All Running on MicroStrategy BI Leave Data Using MicroStrategy Multi-source Re-pointing Metadata to the EDW
Enterprise Enterprise HR Sales Enterprise HR Sales
Enterprise Enterprise Enterprise
DW DW DW
Fin HR Sales Fin HR Sales Fin
Finance HR Sales Finance HR Sales Finance HR Sales
Dept Dept Dept Dept Dept Dept Dept Dept Dept
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

14. Key Trends in Enterprise BI: 2. Extending BI to Operational Users
Traditional BI Models Only Support 20% of An Enterprise Population
Well Supported by
Traditional BI
1. Constant access to computer systems
• Managers 2. Time to learn BI systems
• Analysts 3. Time to analyze data
• Information Workers 4. Time to run many different reports
5. Jobs that require new ad hoc reports
20%
NOT Well Supported
by Traditional BI
• Executives 1. Decision-makers, not report-makers
80%
2. Do more, analyze less
• Line Managers
3. Do not have enough time to learn or
• Operational Workers use traditional BI systems
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

15. Key Trends in Enterprise BI: 2. Extending BI to Operational Users
Operational Reports and Traditional Dashboards Are Not Sufficient
Traditional Dashboards
Sales Personnel
Customer Service
Consulting Mgrs
Easy to use… yet too little data Line Workers
Store Managers
Field Engineers
Claims Mgrs
Insurance Agents
Educators
Operational Reports
Portfolio Mgrs
Lots of data… yet no insight
Factory Managers
Drivers
Technicians
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

16. Key Trends in Enterprise BI: 2. Extending BI to Operational Users
Combine the Best Characteristics of Operational Reports and Dashboards
Traditional Dashboards
DashboardApp
• Embedded Interactivity
• Hundreds of Views
Operational Reports
• Compressed Data
• Micro-Database
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

17. Key Trends in Enterprise BI: 2. Extending BI to Operational Users
Key Characteristics of DashboardApps
DashboardApps are small self-running applications
ideally suited for operational workers:
Contain a great range and depth of data
Use highly graphical dashboard-like displays
Contain hundreds of different views of the data
Are automatically “personalized” for every recipient
Can be delivered via e-mail daily, weekly, or monthly
Operate standalone, without any direct server access
Require no BI training, no log ins, no software
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

18. Key Trends in Enterprise BI: 2. Extending BI to Operational Users
Our Customers Are Beginning to Deploy a New Breed of Dashboard Application
900 Store Managers
Retail One large DashboardApp distributed daily
Content: Store Ops, KPI performance, benchmarking
Food & 4,000 Store Managers
30,000 DashboardApps delivered daily
Beverage Content: Store operations
Financial 15,000 Branch Managers
One large DashboardApp delivered daily
Services Content: Production data, Customer data, Financial
Financial 2,000 Bank branches employees
Dashboard delivered daily
Services Content: Banking and retail operations
3,000 Retail Managers
Retail Dashboard delivered daily
Content: Manage inventory, improve margins
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

19. Key Trends in Enterprise BI: 3. Mobile Intelligence
The Mobile Internet is the 5th Major Technology Cycle of the Last Half Century
Mainframe Mini Personal Desktop Internet Mobile Internet
Computing Computing Computing Computing Computing
Scheduled Scheduled Desktop Web Mobile
Reporting Reporting Intelligence Intelligence Intelligence
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

20. Key Trends in Enterprise BI: 3. Mobile Intelligence
Mobile Intelligence Expands Inputs and Usability 4X
Geolocation
Proximity Search
Multi-touch Barcode
Data manipulation Reading
PC Voice Notes Mobile Photo
Phone Research
Apps Apps
Orientation Device Info
and Motion Exchange
Text pad
Notes
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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

21. Key Trends in Enterprise BI: 3. Mobile Intelligence
Mobile Intelligence Expands Information Opportunities by 10x
• 1 hour in the office @ Desk
The • Reports take 1 minute to run
• Time enough for 2 Reports per day
@Desk
Manager Office
• 10 hours on the floor per day
The • Targeted mobile queries take
seconds
Mobile • Any Decision, Anywhere
Manager
10X Impact
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

22. Key Trends in Enterprise BI: 3. Mobile Intelligence
Mobile Intelligence Expands User Opportunities by 100x
100%
% Of Day
Available Mobile Phone Usage, 2010
5 Billion
Computer
Users
1 Billion
World Population 7 Billion
Mobile Intelligence will change how we work and live with:
Customers, Employees, Partners, Vendors, Investors
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

23. Key Trends in Enterprise BI: 3. Mobile Intelligence
Web Based Business Intelligence vs. Mobile Apps
Web
Intelligence
Query & Reporting Dashboards Micro-
Applications
Manager Revenue vs. Goal
Mobile
Intelligence
Mobile BI Apps
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

24. To See, Do, and Learn More with MicroStrategy and Aster Data…
View the Joint Aster Data – MicroStrategy Demonstration
For Users, Developers, and Administrators – See what the power of
MicroStrategy and Aster Data can do together.
http://www.asterdata.com/partners/microstrategy.php
Reporting Suite – Free Reporting Software
Free software bundle gives you state-of-the-art reporting
www.microstrategy.com/FreeReportingSoftware/
Introduction to Enterprise BI – Free Hands-On Class
For Developers and Administrators - Learn about enterprise BI and the
MicroStrategy Platform at this complimentary 1-day class:
www.microstrategy.com/FreeBIclass
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CONFIDENTIAL
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.