The document provides clues and questions about various brands, companies, and advertisements. It tests the reader's knowledge of: 1. Brand logos and slogans such as the ingredients in State Bank of India's logo, the dress code policy of Harrods department store, and Mountain Dew's "Dewmocracy" campaign. 2. Famous businesses and their origins like Hugo Boss' early ties to the Nazi party in Germany or how Dalda cooking oil got its name. 3. Iconic advertisements, including early print ads for Vaseline and descriptions of ads without naming the brand. The reader must make connections between clues and correctly identify the brand, company, or advertisement being referenced in

2. 1.
Annual report of which
company?

3. Answer
Emami

4. 2*.
X brought this innovative thinking to succession
planning. He devised a structure in which each of
his four sons would hold one-fifth of the promoter
shareholding in each company. He would hold
another fifth. This meant each son would be in
charge of his own slice of the empire, but have a
share in his brothers’ businesses as well. The
philosophy extended to the house that X built in
Delhi where there are four separate quarters linked
by a common kitchen. Identify X or the business
family.

5. Answer
O. P. Jindal or the Jindal family.

6. 3*.
The opinion columns for which famous
magazine are titled:
Analects, Bagehot, Charlemagne, Lexington,
Buttonwood, Banyan, Baobab, Babbage, Game
Theory, Schumpeter, Prospero.

7. Answer
The Economist

8. 4.
What name is given
to this type of
women footwear?

9. Answer
Gladiators

10. 5*.
Some facts about this company.
• This company got its name from a famous
bookstore in London.
• This company was founded in Allahabad and
still has its headquarters at Allahabad.
• One of the first books of Rudyard Kipling
'Three Soldiers' was published by this
company.
Name this famous company.

11. Answer
A. H. Wheeler

12. 6.
Anil Ambani started X in 1983 with a capital
base of Rs 10 lakh. The story goes that patriarch
Dhirubhai gave the younger son Rs 10 lakh to
start this advertising agency, which essentially
was an in-house division of Reliance back then.
Fresh out of Wharton, Ambani converted it into
a separate agency with the Reliance-owned Y
brand being its first and only account.
Identify X & Y.

13. Answer
X - Mudra
Y - Vimal

14. 7*.
Which famous shopping store has the following
instructions for the visitor's dress code :
We would kindly ask all visitors to ensure all clothing is
clean and presentable and that the appropriate footwear
is worn whilst in the store. We would also ask that visitors
refrain from wearing clothing which may reveal intimate
parts of the body, or which portrays offensive pictures or
writing, as well as refraining from wearing crash helmets
in the store. In particular the code does not permit any
person entering the store who is wearing high cut, sports
or beach shorts, swimwear, bare midriffs, athletic
singlets, cycling shorts or general sporting attire, bare
feet or any extremes of personal presentation.

15. Answer
Harrods

16. 8.
Which famous company started out this way?

17. Answer
Flipkart.com

18. 9.
What are these types of?
Subtitle, tubelight, chipkoo, kanjoos, status
update , beep , dhinchak, vasooli , sharing
, activist , LOL , fan , party , lazy , filmy , pakau ,
bhukkad , proxy , curious , music , and despo.

19. Answer
Types of friends as per Airtel’s ‘Har Ek Friend
Zaruri Hota Hai’ campaign.

20. 10.
Jay Leno, the famous American stand-up
comedian & talk show host is famous for owing
a fleet of more than 100 cars, 90 bikes, 5 trucks
and 4 aircrafts. Which is the only Indian auto
brand that is a part of this enviable collection?

21. Answer

22. 11*.
Ad for which “visionary”
airline?

23. Answer

24. 12.
Supply chain of which famous co-operative
organization in India?

25. Answer
Shri Mahila Grih Udyog Lijjat Papad

26. 13*.
When this famous billionaire appeared for a job
interview with the Dunder Mufflin Paper Company
this year, these were lines spoken by him-
"Can you do any better on salary? What about
mileage when I use my car? I mean, gas ain't cheap
you know. [They offer him $0.25 per gallon.] How
about 27 cents per gallon?" "And when I make long
distance calls, will they be monitored? Or is it on
the honor system?"
Who was this billionaire?

27. Answer
Warren Buffett

28. 14.
He is the chairman of Aptech Limited and
Hungama Digital Media Entertainment Private
Ltd. RaRe Enterprises is the name of the
privately owned firm by him, which derives its
name from the first two initials of his name and
wife's name.
Identify him.

29. Answer
Rakesh Jhunjhunwala

30. 15.
As per the rules of the Mumbai Dabbawala’s
Nutan Mumbai Tiffin Box Suppliers’ Association,
a Dabbawala can be fined only for one reason
and that is for not wearing a ________. They are
fined Rs. 25 for this offence.
FITB

31. Answer
Gandhi Cap

32. 16.
Who is credited as the primary patent holder for
this staircase design?

33. Answer
Steve Jobs

34. 17*.
Connect them with a guy called David
Whitbread.

35. Answer
Onida Devils

36. 18.
___________ is a social and commercial custom
of North India and Pakistan that is based on the
belief that the first sale of a day or other selling
period establishes the seller's luck for subsequent
transactions during the remainder of the day. In
practical terms this means that sellers try to ensure
that the first or ________ sale happens on a cash-
only basis, and ideally without any discounts i.e. at
full-price, though the social protocol associated
with ________ sales varies by region.
FITB.

37. Answer
Bohni

38. 19*.
Connect.

39. Answer
The only two non-Tata chairman of the Tata
group.

40. 20.
Connect.

41. Answer
Both brand names come from reading their
names backwards.
OPRAH = HARPO
SERENA = ANERES

42. 21.
Launched on 2nd July, 1806 mainly to fund
General Wellesley's wars against Tipu Sultan and
the Marathas . It was renamed on January 2,
1809, once again in 1921 and then to its present
name after the Act of Parliament on 1st July
1955. What?

43. Answer
State Bank Of India

44. 22.
Ingredients
of which
famous logo.

45. Answer

46. 23*.
X started his clothing company in 1924 in Metzingen, where it
is still based, a small town south of Stuttgart. However, due to
the economic climate in Germany at the time X was forced
into bankruptcy in 1930. Undeterred, X set up a new business
and in 1931 became a member of the Nazi party. With the rise
of Adolf Hitler in 1933, X's business also began to prosper as
he became an RZM-licensed (official) supplier of uniforms to
the SA, SS, Hitler Youth, NSKK and other Party organizations.
With the defeat of Germany in 1945, X was charged with
being sympathetic to the Nazi cause and using forced labor,
and was denied the right to vote in Germany and ordered to
pay a fine. He died in 1948 but his business survived.
Identify X.

47. Answer
Hugo Boss

48. 24.
Bajaj Auto markets its three-wheeler commercial
vehicles under the brand name “RE”.
Expand RE.

49. Answer
Reverse Engine

50. 25.
Beginning in 2007, Mountain Dew began a promotion
entitled “___________” which involved fans of the beverage
brand electing new flavors, colors, names, packaging
graphics and advertisements for upcoming Mountain
Dew products. The campaign has been the subject of
recognition within the advertising industry, cited as one
of the earliest and longest-running examples of
crowdsourcing to make decisions about a product. Online
voters selected from three choices: Supernova (a
strawberry-melon flavor), Revolution (a berry flavor), and
Voltage (a raspberry-citrus flavor). On August 17, 2008,
Voltage was announced as the winning flavor.
FITB

51. Answer
Dewmocracy

52. 26.
VT-SPD Chilli,VT-SPF Coriander,VT-SPH
Saffron,VT-SPJ Mint,VT-SPK Fennel,VT-SPL
Cardamom,VT-SPM Pepper,VT-SPO Dill,VT-SPP
Rosemary,VT-SPQ Basil,VT-SPR Thyme,VT-SPS
Mustard,VT-SPW Cinnamon,VT-SGE
Tamarind,VT-SPT Clove,VT-SPU Anise,VT-SGB
Oregano,VT-SGC Fenugreek,VT-SGD Sesame.
What are they?

53. Answer
Spicejet Aircrafts.

54. 27.
Here’s the official guide to eat a particular product.
Step 1: Grab your _________. Holding each chocolatey part,
twist them in opposite directions. Now gently pull them apart
revealing the shiny vanilla cream!
Step 2: Lick the creamy filling right away. This is the simplest
part isn’t it? Don’t lick it all off, leave some for next step.
Step 3: Put the two halves together. Now, holding it with your
fingertips, dip the whole ______ in your full glass of milk. Let
it soak in the milky goodness before you chew it away.
FITB.

55. Answer
Oreo Biscuit

56. 28.
Everyone here knows about Herzberg’s Two
Factor Theory which talks of motivators and
hygiene factors. Herzberg often referred to the
hygiene factors as "KITA" factors, where KITA is
an acronym for ____________, the process of
providing incentives or a threat of punishment
to cause someone to do something.
FITB

57. Answer
Kick In The Ass

58. 29*.
In 1893, the Financial Times first began
_____________ as a stroke of marketing genius
to distinguish the FT from its major competitor,
the Financial News. It was also said that it was
cheaper using this idea. This idea is now
followed by many of the business newspapers
across the world. What is it?

59. Answer
Printing in salmon pink colour paper.

60. 30.
An ad for?

61. Answer

62. 31*.
Connect.

63. Answer
Fake brands used by Quentin Tarintino in his
movies.

64. 32.
Ad for?

65. Answer
Vaseline

66. 33.
This brand has been named after

67. Answer
Sachin Tendulkar

68. 34.
This brand hasn’t spent a single rupee on
advertising since its launch in the mid 50s. It has
innumerable number of pages and groups
devoted to it on Facebook, one of them run with
the abbreviation “Comrade”(Council of ______
Addicted Drinkers and Eccentrics . It is the
largest selling brand in the world in its category.
It is manufactured by Mohan Meakin Limited.
FITB

69. Answer
Gham Ka Saathi Rum, Old Monk.

70. 35.
It so happened that a quiz contest aired
on Doordarshan in February 1967, in which
participants could easily answer questions
pertaining to Greek mythology, but were unable
to reply to the question "In the Ramayana, who
was Rama's mother?".
Seeing this, Anant Pai came up with the idea of
creating which comic series?

71. Answer
Amar Chitra Katha (ACK)

72. 36.
XYLXY is a brand of hydrogenated vegetable oil
popular in South Asia. The substance was originally
imported from the Netherlands in the 1930s by the
trading company XYXY Limited. When Hindustan
Lever Limited wanted to brand it, the trader, who
still retained a commercial connection with the
product, said it had to be named after his company.
HLL wanted to include the letter 'L' in it for Lever (of
the Unilever group), and thus was born one of the
longest-living brands in India.
What is XYLXY here?

73. Answer
DALDA

74. 37*.
Expand TJ.

75. Answer
Tihar Jail

76. 38.
Which product adorns the legendary Madras
stripes (golden coloured pin striping on the fuel
tank) that are hand-painted by two brothers
E.Kishore & E.Jayakumar for all of its production
that rolls out of the factory?

77. Answer
Royal Enfield Bullet

78. 39.
Starting business in the 1900s, the logo for this
company was created in the late 1960s. After a
photo shoot for a bathing suit ad, a man and a
woman were sitting back-to-back, naked, with
the outlines of their bodies traced by the back
lighting. This led to the creation of its logo.
Identify the brand.

79. Answer

80. 40.
Ad for?

81. Answer

82. 41*.
What is common to the logos of these watch
brands?

83. Answer
All these brands have the Swiss flag in their logo.

84. 42.
If you type in ‘bras.com’ or ’underwear.com’ in
your web browser, you get redirected to which
fashion & clothing company’s website?

85. Answer
Calvin Klein

86. Hope you liked it.