Mobile Fundraising for Non-Profits
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Seminar for non-profits on how to use mobile as part of the fundraising toolkit. Covers text-to-donate, mobile web, mobile apps, mobile auctions and even mobile kiosks. Note: presentation was exported from Google Docs and some formatting was lost.
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Mobile Fundraising for Non-Profits
- 1. Mobile for Fundraisers Engaging 21st century donors
- 2. Objectives •Identify the impact of mobile •Know the (successful) mobile techniques •How to get started
- 3. Are you still using this? •Use of cash declines 3% every year •Use of checks declines 9% per year •Security concerns •Manual
- 4. Your future donors use this 89% have phone source: Pew Internet 2012, ComScore 2013 46% 54% have smartphones
- 5. What is the impact? source: Neilsen 2013, Smartphone owners Text Messaging Email Web Sites Social Media Applications 86% 82% 75% 63% 62%
- 6. How to 'think mobile' •Engagement •Tell your story •Let them take action!
- 8. Text-to-Give •Fast and Familiar •Restricted •Limited •Anonymous •90-day proceeds $350 - $1K/mo $.35 + 3.5%
- 9. Text-to-Donate •Less restricted •Unlimited amounts •Donor Data •Immediate Proceeds •More steps to donate $0 - $500/mo $1 + up to 5%
- 10. Mobile outreach Cash4Kids: We've almost reached our goal this month! As a past supporter we'd love your help. Please donate at http://tfund.it/C4K. Thank you! Ok! I just gave $50. Keep up the good work! 3-4 times per year
- 11. Success with text-to-donate Point-of-Engagement Impulse The Ask The call-to-action: "Text GIVE to 28594" •Events •In-Venue •Direct Mail •Flyers •Business Cards
- 12. Mobile Apps
- 13. Smartphone Applications •For fundraising vs. fundraisers •Complex to build/update •Not just for donations •App Stores and fees
- 15. Success with mobile apps ?
- 16. Mobile Web
- 17. But we already have a website vs.
- 18. Your donation page 15 - 20 fields Should be: 5 - 7 fields
- 19. What needs to happen •RAZ Mobile •Duda Mobile •Moov Web •Custom $2K - 15K •Joomla •Drupal •Wordpress •Custom $15K-40K Separate site Responsive site
- 20. What is this? •Link physical and digital •Requires smartphone app •Link to Donate page •Free to create QR code (Quick Response)
- 21. Success with mobile web •Top-of-page donate button •Short donation form Check with your processor •Donate page re-direct •Direct, short URL uw.edu/give vs. www.washington.edu/giving/make-a-gift
- 22. Mobile Auctions
- 23. What is a 'Mobile' auction? •Bid from mobile device app web text-messaging •Silent Auctions only •Dedicated items
- 24. Why a 'Mobile' auction? •Increase auction and donation proceeds •Anywhere bidding with outbid alerts •Reach beyond the auction floor •Payment completion
- 25. Considerations •Registration/setup •Device requirements •Checkout •Data collection •Mobile coverage
- 27. More Mobile
- 29. Mobile Credit Card Reader •Square •Paypal •Intuit •PayAnywhere
- 30. In conclusion Mobile is here to stay Start with text-to-donate Can be added with minimal disruption Then mobile web Separate, then as part of a re-design