Thanks to the technological convergence which the Internet of Things is, a lot of data is being generated by people and objects. But Big Data is valuable only as long as it is actionable. This amount of available data can and will have a strong impact on every industry in the next few years, providing new opportunities to improve business intelligence and make smarter decisions. Business insider estimates that there will be 18 billion connected devices by 2018. While considering IoT on a consumer level, Strategy Analytics claims we will have 4,3 smart devices per person on the planet by 2020. Such a horizontal distribution of the internet of things allows insurance companies to estabilish a new dialogue with their customers. On the other hand, it will allow them to design tailor made solutions based on internet of things based analytics.

1. Four Ways The Iot Will Disrupt The Insurance Industry
THE INSURANCE OF THINGS

2. Big Data is valuable, but only as long as it’s actionable.
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18 Billion Connect Devices
Business Insider1 estimates that there will be
18 billion connected devices by 2018.
Establish New Dialogue
This horizontal distribution of the IoT allows
insurance companies to establish a new
dialogue with their customers.
4.3 Devices Per Person
On a consumer level, Strategy Analytics2
claims we will have 4.3 smart devices per
person on the planet by 2020.
Tailor-made Solutions
The distribution also allows them to design
tailor-made solutions based on IoT based
analytics.

3. 1. It’s Happening Now
IoT is becoming more common in the insurance world.
78% of insurance
customers are willing to
share personal
information for faster
claims and lower prices
(Accenture3)
Customer
Willingness
Insurers are trying to
respond by innovating
policies and claims.
Innovate Policies
Making insurance plans
more integrated to smart
devices gears innovation.
Integration with
Smart Devices
From “risk insurers” to
“smart companions”
toward IoT integration
Transformation

4. 1. It’s Happening Now
Two Examples of IoT Insurance Innovation
Healthcare Insurance
Free Fitness
Trackers
as enablers of a new
generation of plans
Premium Benefits
For customers that share a
healthy lifestyle by
reaching daily wellness
goals
Automobile Insurance
Leading Trends
Leading the “insurer of
things” trend with Italy and
UK at the top
User Based
Insurance
Offering UBI by leveraging
real-time IoT data.

5. 2. From Historical Data to Risk Prevention
Why is IoT-based Big Data so disruptive for the Insurance industry?
Detect Behavioral Patterns
Detect Emerging Trends
from past behavior data to
actionable insights for
prevention
Shift the Focus
Allows Insurers
to Process
Information

6. 3. Change or Die
STRATEGIC PARTNERSHIPS
Thanks to strategic partnerships
with device manufacturers,
platforms and startups, insurers
can quickly integrate their
business within actors of the
industry.
RESEARCH
Ronald Berger4 claims that by
the end of 2014, 60% of top
insurers in Europe had invested
in the connected car vertical,
but basically none had entered
the connected health or home
area.

7. Predict Future
Events
An insurance plan feeding on
connected devices data could
predict future events.
Assess Risk
By assigning a score to certain
customer’s behaviors.
Micro-Target
Customers
With tailor made solutions while
customers could receive
incentives if engaging in risk-
reducing behaviors.
Data-Backed Plan
A customized data-backed
plan approach established a
far more direct channel for
interaction and customer
management .
4. Tailor Made Pricing Strategies

8. The Insurer of Things: Auto, Health, and Home
How Atooma Can Bridge the Gap Between the IoT and Insurance
Connected Car
Smartphone apps, plugged black boxes,
connected vehicle’s sensors
Wearables
Fitness trackers, smartphone sensors
(gyroscope and accelerometer)
Connected Home
Camera, app platforms, home kit devices
Connected Car
Notifying the customer when he is
approaching a certain risk threshold, real-time
data to access accidents context or theft
Wearables
Analyze health condition and behavior, customer
wellness, and improve patient management with
contextual notifications or predictive alerts
Connected Home
Detect presence of intruders, noise,
smoke, water (leaks or floods), and fire,
and monitor the air
Key Enablers Examples

9. Key Takeaways On The Insurer of Things
An insurer has two ways to face the challenge
Option 01
Partner with startups and companies
that are working as IoT enablers and owners and
then link their policies to this resourceful stream of
data in order to delivery integrated solutions
Option 01
Atooma is a key enabler for both Option
01 and Option 02. Thanks to a fully
integrated white label solution, Atooma
provides an embedded prediction engine that
enables the insurer to fully embrace all
advantages brought by the Internet of Things.
Atooma’s Can Help
Option 02
Build your own leading IoT ecosystems
by capturing data from various proprietary IoT
devices, improve their services and monetize by
selling to third parties.
Option 02
Solution

10. Research for the Digital Age
WANT TO LEARN MORE?
CHECK OUT OUR REFERENCES
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Data and Analysis
The Connected Home: New
opportunities for property and
casualty insurers
Ronald Berger

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12. DISRUPT THE INSURANCE INDUSTRY
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