This document provides an agenda and overview for a presentation on social media marketing. It introduces common social media platforms like Facebook, Twitter, LinkedIn, Google+, and YouTube. For each platform, it discusses dos and don'ts for social media marketing, including maintaining pages rather than profiles on Facebook, using calls to action in posts, and avoiding spamming colleagues on LinkedIn. Statistics on user numbers and growth trends are presented for each platform. The presentation concludes with a question and answer section and a list of recommended tools for social media marketers.

1. 1
The Phenomenon
presents

2. 2
Agenda:
•Introductions
•What is Social Media?
•Introducing the FAB 5
•The Marketing Possibilities
•SMM Dos & Don’ts
•Q&A
•Entraleads Presentation

3. 3
NAME
COMPANY
SOCIAL MEDIA KNOWLEDGE ON
SCALE 1 - 10

4. 4
What is
Social
Media?

5. 5
Social media refers to the means
of interactions among people in
which they create, share, and
exchange information and ideas
in virtual communities and
networks.

6. 6
Social Media Platform –
Common Factors
1. Online and mobile friendly
2. Easy to use
3. Easy to share

7. 7
47% = Facebook
has greatest impact on purchase
behavior.
Fastest growing segment in social
media = 45-54 year-olds

8. 8
People don’t “Check-in” ( Sorry
Foursquare )
74% are unfamiliar with the
concept of checking in.
Facebook is the most addicting
social network

9. 9

10. 10
By the numbers:
1. Facebook – 1.11B
2. Easy to use – 500 Million
3. Easy to share – 225 Million
4. YouTube- 1 Billion users
5. Google+ - 343 Million

11. 11
Landing Pages
TRAFFIC
Don’t forget the purpose of your Social
Media Marketing!!!

12. 12
Introducing, the FAB 5

13. 13
•Pages vs’ Profiles
•Post frequency
•A post vs’ A POST!!
•Link to Landing Page
•Marketing on FB

14. 14
Pages vs’ Profiles

15. 15
Pages vs’ Profiles

16. 16
•Post frequency
•A post vs’ A POST!!
•Link to Landing Page

17. 17
Marketing on FB
•Build a Strategy
•Create an authentic brand voice
•Make it interactive
•Nurture your relationships
•Keep learning

18. 18
Marketing on FB (The Numbers)
•520K people in El Paso (13+)
•460K people in El Paso (18+)
•Per day or lifetime budget

19. 19
FB Don’ts
•Use a profile as your business
page.
•Open a page and forget about it.
•Post on your personal page and
assume that nobody cares.
•Post without a call to action
•Get defensive about negative
posts.
Don’t:

20. 20
•Have multiple profiles
•Follow birds of a feather
•Create lists
•Link twitter account to FB
•Marketing on twitter

21. 21

22. 22
twitter Don’ts
•Use the same words to post the
same call to action.
•Use the default wrapper.
•Use just one account.
•Mix your personal account with
business
Don’t:

23. 23
•Colleague oriented
•Target your buyers
•Share industry info.
•Claim the company
•Marketing on Linkedin

24. 24

25. 25
Linkedin Don’ts
•Spam your colleagues.
•Use the default invite text.
•Forget to set a company profile.
•Invite everyone to join your
network.
Don’t:

26. 26
•New Kid on the block
•343 Million users
•A must for business location
•Create “Hangouts” (groups)
•Marketing is coming VERY
soon.

27. 27
Google+ Don’ts
•Ignore google.
Don’t:

28. 28
•Under rated for marketing
•Video will be king
•Is SEO’s best kept secret
YouTube is a bigger
deal than you think.

29. 29
YouTube and SEO

30. 30
Ads appear as:
•Sidebar display ads
•Pre-rolls
•Post Rolls

31. 31
Your opportunity:
•Share information
•Low cost production
•Embed into your website
•Buy YouTube marketing

32. 32
YouTube Don’ts
•Forget to create your channel
•Use your channel for personal
videos
•Forget to use the tags for SEO
•Be greedy with your knowledge.
Don’t:

33. 33
Q&A

34. Social Media Marketing Toolbox
A list of resources that
every Social Media
marketer should use
1. TweetDeck is a social media
dashboard application that helps you
manage Twitter and facebook accounts
all in one place.
2. HootSuite is a social media
management system that also allows
the user to manage multiple networks at
once.
3. AddThis is a social bookmarking
service that can be integrated into a
website with the use of a widget.
4. Instagram is a free photo sharing
platform that allows users to take
featured photos and apply visual filters
that can transform the look and feel of
the image.
5. PinReach is a Pinterest tool that helps
you view activity, measure impact and
gauge success on your Pinterest pages.
6. Storify is a social media service that
combines multiple parts of a story into
one cohesive whole.
7. YouTube's Audience Retention
Report. SocialMediaExaminer.com lists
this as the single most important social
media marketing tool to come around in
a long time.