Presented at the Auburn Club Leadership Conference, this presentation is a sample sponsorship packet for generating revenue year-round for an Auburn Club or Auburn Alumni Affiliate.

1. Your Auburn Club
2016 Sponsorship
Packet

2. Who we are: here just explain who your club is
and maybe when it was originally formed then
when you brought it back....
What we do: in this section just put a brief
explanation of what the purpose of your club is.
Like what do you do with money raised etc...

3. “___________ is looking toward a great 2016
and want you to join us! Please review this
presentation to see the Corporate Partnership
Packages we have available for 2016, giving your
company recognition and benefits throughout the
year as an ____________ Corporate Partner and
at our signature events. Contact us for more
information, or to learn about other ways to get
your company involved.”

4. The All In $2000
• 10 tickets (one premium table) to the Annual Meeting
▫ 1 booth to promote or sell at annual meeting
• 1 Golf team in annual tourney
▫ 1 booth to promote or sell at annual tourney
• 2 Hole Sponsor signs (2 different holes)
• Company logo on print materials.
▫ Flyers, email blast, etc.
• Company name and logo displayed prominently on Club’s
home page with hyperlink to company website

5. The Heisman $1500
• 8 tickets (one premium table) to the Annual Meeting
▫ 1 booth to promote or sell at annual meeting
• 1 Golf team in annual tourney
▫ 1 booth to promote or sell at annual tourney
• 1 Hole Sponsor signs (2 different holes)
• Company logo on print materials.
▫ Flyers, email blast, etc.
• Company name and logo displayed prominently on Club’s
home page with hyperlink to company website

6. The Freshman $1000
Option A
•5 tickets to the 2016 Annual Meeting (best seats available)
•4 playing spots in the Golf Tourney (One Team)
Option B
•10 tickets to the 2016 Annual Meeting (1 premium table)
•1 booth at the Annual Meeting to sell product or promote your business
* Both options include the following:
• Company logo on all print materials sent out directly from the Club
• Company name and logo displayed prominently on Clubs home page with
hyperlink to company website

7. 2016 BOOM Options
Power of 100 Event Option
• This will be the 3rd annual All-In reception. A few years ago we decided to do this out of necessity.
Now, this private event has become something we never imagined. This event gives you the
ability to mingle and interact with some of the biggest names in Auburn athletics. Although we
aren't sure who the guest speaker will be, we are sure you won’t want to miss it!
- Sponsor option: $500
Annual Event Tiger Walk Bus
• This year we will be chartering a bus so that a select few fans will be able to ride with YOUR
ANNUAL SPEAKER and set up a Tiger Trek while picking them up!
Ex: From Airport to Venue:. Seating is limited!!!
- Limited Seating: $100/person

9. Corporate Partnership Agreement
I, __________________, agree to partner with the Huntsville Madison County Auburn
Club for the 2016 season on behalf of, ___________________.
We are committing to the following package:
 The Over the Top Package for $2000: Initial _____
 The Heisman Package for $1500: Initial _____
 The Freshman Package for $1,000: Initial _____
The payment will be made by: Circle one
Check - Credit Card - Cash - Debit Card

10. Contact Us
• Lee Thompson – VP of Sponsorships 2016
• Phone: 256-975-4143
• Email: Lee.Thompson@HuntsvilleAuburnClub.com

11. Sponsor Contribution Tiger Trek Table Golf Tourney Hole Sponsor
Boom: P of 100
$250/$500
Profit for Club Bank
1 Aubies Tire $2500 $400 $200 $500 $1,400
2 Bo's turf cleaning $2,500 $400 $500 $400 $500 $700
3 Pat's Arm Bowling Center $1,750 $400 $500 $200 $250 $400
4 Caddy Dealership $1,850 $400 $500 $200 $350 $400
5 Honk if u sacked Brodie $2,500 $400 $500 $400 $500 $700
6 Iron Bowl Tire $1,000 $400 $200 $400
7 Sponsor $2,000 $400 $500 $200 $500 $400
8 Sponsor $2,000 $400 $500 $400 $700
9 Sponsor $1,500 $400 $200 $500 $400
10 Sponsor $1,250 $400 $200 $250 $400
11 Sponsor $1,500 $400 $200 $500 $400
12 Sponsor $1,000 $400 $200 $400
13 Sponsor $1,500 $400 $500 $200 $400
14 Sponsor $1,000 $400 $200 $400
15 Sponsor $1,000 $400 $500 $100
16 Sponsor $1,000 $400 $500 $100
17 Sponsor $1,500 $400 $500 $200 $400
18 Power of 100: KEY SPONSOR $2,500 $400 $500 $200 $700 $700
19 Freshman Sendoff: KEY SPONSOR $5,000 $400 $500 $400 $500 $3,200
21 Golf Tourney: KEY SPONSOR $5,000 $400 $1,000 $400 $500 $2,700
Totals $39,850 $8,000 $7,000 $4,600 $5,550 $14,700
Accounting Breakdown Example

12. The Tiger Card
• Ideal for small clubs with small events
• Allows people to give to club with out
making huge donations
• Provides club with operating capitol prior
to events
• The name “Tiger Card” brings memories
to young alum and their student ID

13. The Tiger Card – pricing structure
Cost of attendance
Football Kickoff Party = $15 Per Person
Club Picnic = $10 Per Person
Freshmen Send-off = $25 Per Person
Annual Meeting = $75 Per Person
Game Watching Parties =$Free
The cost to attend all events for this club would be $125

14. The Tiger Card $150
Admission for one to our 2016
Football Kickoff Party
Club Picnic
Freshmen Send-off
Annual Meeting
Game Watching Parties
I would try to negotiate 1 free appetizer per or drink per card on
game days. That would be great for loyal members of your club
and add value to the TIGER CARD!

15. The Tiger Card $150: Potential Revenue
This model has $25 of “Profit” built in to each card
This money can really help grow your club by providing much needed
additional revenue!
Also, it will provide over $3,000 in funds to help pay deposits, caterers,
etc before your event date
Example:
You sell just 25 Tiger cars @ $150: Revenue: $3,750
Money Allocated to your events: $125 x 25 $3,125
Pure Profit for club: $25 x 25 $625
The $625 could help purchase Tiger Rags Tee’s, Coozies, Etc…