Counterfeits in Pharmaceutical Industry Impact Public Health and Pose a Negative Threat to Organization’s Brand Reputation.

1. DEFINING THE PUBLIC HEALTH RISKS OF COUNTERFEIT PHARMACEUTICALS
COUNTERFEIT PHARMACEUTICALS AND RISKS THEY POSE TO PUBLIC HEALTH
Presenter - Douglas C. Moyer
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2. DEFINING THE PUBLIC HEALTH RISKS OF COUNTERFEIT PHARMACEUTICALS
Doug Moyer, PhD, CPP
Michigan State University
• Assistant Professor, Program in Public
Health, College of Human Medicine
• Researcher, Food Fraud Initiative,
College of Veterinary Medicine
• Researcher, Center for Anti-Counterfeiting
and Product Protection Program (A-CAPP),
School of Criminal Justice
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© 2014 Michigan State University

3. PHARMACEUTICAL FRAUD AGENDA
 Definition of Pharmaceutical Fraud
 Types of Fraud and Fraudsters
 Types of Public Health Risks
 Counterfeit Drugs Risk Matrix
 Multidisciplinary Approach
 Strategies
 Incident Clustering Tool
 Discussion
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© 2014 Michigan State University

4. WHAT IS FOOD FRAUD?
Food fraud is a collective term used to
encompass…
 the deliberate and intentional…
 substitution, addition, tampering, or
misrepresentation of…
 food, food ingredients, or food packaging;
 or false or misleading statements made about
a product,
 for economic gain.
© 2014 Michigan State University
Spink, John, & Moyer, Douglas C. (2011). Defining the Public
Health Threat of Food Fraud. Journal of Food Science, 76(9),
R157-162.

5. WHAT IS PHARMACEUTICAL FRAUD?
Pharmaceutical fraud should be a collective
term used to encompass…
 the deliberate and intentional…
 substitution, addition, tampering, or
misrepresentation of…
 Pharmaceuticals, pharmaceutical
ingredients, or pharmaceutical packaging;
 or false or misleading statements made
about a product,
 for economic gain.
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© 2014 Michigan State University

6. To see the complete presentation check the
below link:
http://www.audioeducator.com/pharma-biotech/public-health-risks-counterfeit-
problems-06-03-14.html