Disaster Planning is not a knee jerk reaction.

1. Aureus I.T.
Solutions
The Gold Standard for Small Business
Solutions
Disaster Planning and
Business Continuity

2. Our Presenter
My name is Jim Roysdon and I am the owner of
Aureus IT Solutions. I bring over twenty years of IT
experience to bear against your IT problems.
I've worked my way up through help desks from major
corporations, to developing sales force automation
applications to aid with tracking clients and sales and
integrating discrete systems into solid business processes
(saving my clients millions of dollars). I moved down to
Tampa to take a job as a manager of application
development for a financial firm and lead many projects
that produced optimized processes.
Aureus IT is unlike many of the local IT shops in town
because we will support both sole proprietor as well as
the small business. Whether you have one computer or more, we will be here to help you.
We will help you see the value of IT.

3. Disaster Planning and
Business Continuity
• Disaster Planning
– What would happen should a natural disaster
occur?
• Mitigation
• Preparedness
• Response
• Recovery
– Could you stay open?
– Could your office work remote or relocate?
• Do you have a plan?
• Can your business continue?
• Will it endure?

4. Small and Medium Business (SMB)
Disaster Preparedness Survey
By Applied Research
50% of SMB’s Have No Backup
and Disaster Recovery Plan
50% 36%
Out of those who have a plan:
Half implemented a plan following an
outage or loss
14%
Only 28% have actually tested their plan
Have A Plan
No Plan/Intend To Create Plan
No Plan/No Intention to Create Plan
Source: Symantec 2011 SMB Disaster Preparedness Survey

5. Common Excuses

6. Why Don’t Small and Medium Business’s
Have A Disaster Plan for their IT?
Lack Resources
Lack
Skills/Qualified
Data Protection
Is Not a Priority
Never Occurred To
Them
Do Not View
Computer Systems
Source: Symantec 2011 SMB Disaster Preparedness Survey

7. Can you afford Data Loss?
• Every week 140,000 hard drives crash in the United States. 1
• In the past two years, Over 50 percent of businesses experienced an
unforeseen interruption, and the vast majority (81%) of these
interruptions caused the business to be closed one or more days.2
• 80 percent of businesses suffering a major disaster go out of
business in three years, while 40 percent of businesses that
experience a critical IT failure go out of business within one year. In
the case of suffering a fire, 44 percent of enterprises fail to reopen
and 33 percent of these failed to survive beyond 3 years.3
• 31% of PC users have lost all of their files due to events beyond their
control.
• 34% of companies fail to test their tape backups, and of those that
do, 77% have found tape backup failures.
1 Mozy Online Backup
2 “2009 Disaster Recovery and Business Continuity Survey”. Hughes Marketing Group.
3 www.usfst.com “Hidden Threats to Enterprise”

8. Productivity Loss
• 59% of Fortune 500 Companies
experience a minimum of 1.6
hours of downtime per week
• An average fortune 500 Company
has around 10,000 employees
• Assume the Average pay would
be $56/hour including benefits
and overhead
• Annual downtime cost would be
$46 million
Source: http://www.slideshare.net/ctrlsdatacenters/next-level-in-data-management

9. The Cost of Downtime
Downtime is expensive for SMB’s: $12,500
per day
SMB downtime impacts SMB Customers:
$10,000 per day
44% of SMB Customers have had an SMB
Vendor temporarily shut down
29% of SMB Customers lost “some” or “a
lot” of data as a result of SMB Vendor
downtime
An overwhelming 54% of SMB Customers
switched vendors due to unreliable
computer systems
Source: Symantec 2011 SMB Disaster Preparedness Survey

10. Cost of Recreating your Lost
Data
According to the National Computer
Security Association, without
adequate backup, it takes:
– 19 days and $17,000 to
recreate just 20 MB of lost
sales/marketing data
– 21 days and $19,000 to
recreate just 20 MB of lost
accounting data
– 42 days and $98,000 to
recreate just 20 MB of lost
engineering data
Source: http://www.slideshare.net/ctrlsdatacenters/next-level-in-data-management

11. Can you avoid downtime?
• The simple answer: No
• Prepare for it
• Reduce it!
• How?

12. Your Current Office Set up
Your Office:
• PCs and Printers
• Server(s)
• Firewall
• Connection to the
Internet/Cloud

13. Bandwidth Concerns
• When backing up your data, it’s important to keep in mind the transfer
rate at which the data is being saved to your backup device. Even if you
have a device with plenty of storage space, your data won’t transfer
quickly unless your bandwidth is set to the appropriate transfer rate.
• Say you have a 1 terabyte device and you need to transfer the data to
another device. Let’s compare how long this will take with two different
bandwidths (10 kilobytes per second and 10 megabytes per second).
Case 1: Transfer Rate of 10 kBps Case 2: Transfer rate of 10 MBps
Convert all the numbers to bytes: Convert the numbers to bytes:
1 TB = 1012 bytes 1 TB = 1012 bytes
10 kBps = 104 bytes per second 10 MBps = 107 bytes per second
Dividing 1 TB by 10 kBps is equal to 108 s, Dividing 1 TB by 10 MBps is equal to 105 s,
which is more than 3 years. which is just over 1 day.

14. But we already back up!
• Traditional Backup • Business Continuity
– Eliminates downtime in the event of a disaster by
– Device failure rates are between allowing your business to fail-over to a secure
41-72% cloud
– Slower – Bring up and restore specific files or applications
– High Human Error through a remote web interface
– Redundant backups in three different locations:
– Theft or Loss of Media local server or workstation, local BDR appliance
– Difficult to test and off-site data centers
– Limited Options to Encrypt data – Very low risk of corrupted backups or data loss
– Can take hours, days or weeks to – Full automation of backup process; very little
management needed
get data restored
– Off-site backups stored in SAS70 Type II data
– There is no backup for your centers (most secure rating possible)
backup with tape and disk – Automated snapshots of backups are taken to
solutions. Even if data tapes/disks ensure backups were successful and can be
are secure off-site, if a disaster is booted at any time
severe, the original backup system – Downtime after a disaster is reduced from days
may also be destroyed or hours to minutes or seconds
– Immediate access to files, applications and email
even if the local appliance or server is down
– AES 256 and SSL key-based encryption

15. Wait?! What? Restored in
SECONDS?
• Once seeded and in place, the ABCS can “restore” a
PC or Server by running it “virtually” within seconds
from the ABCS device
• An engineer can then troubleshoot the faulty
hardware with little downtime to the business
• Once repaired, the PC or Server can be fully restored
• Should the office befall a natural
disaster, all the PCs and servers
backed up can be run virtually from
the cloud within minutes, not hours
or days

16. Tactical Considerations
What’s your maximum allowable
downtime?
How quickly must your data be
retrieved and mounted or restored?
How and where should your data be
stored?
How do you ensure your plan actually
works?

17. Variables
How much data do I have?
How quickly does my data grow?
How frequently does my data
change?
What level of retrievability do I
consider necessary?
What level of retrievability would I
find convenient?

18. What does IT truly cost?
• Mid-sized Company: 30 PCs and 1 Server
– 1 IT Support Personnel:
$45,000/Year
– Benefits and Taxes: $11,250.00
– General Overhead: $ 3,500.00
– Training $ 3,000.00
– Annual Cost $62,750.00
– Monthly Cost $ 5,229.17
• But Wait, there’s more

19. More IT Costs
• Additional IT Costs
– Annual Anti-Virus Subscription: $ 1,400.00
– Hours/Month Lost By "IT Manager“ 8
– Average Employee Salary $ 80,000
– Average employee downtime per month 8
– Hard Dollar Cost/Lost Productivity $ 11,538.46
– Loss / Hardware Costs $ 2,500.00
– Anti-Virus & Backup Imaging Software Cost $ 2,000.00
– Outside Contracting Service $ 100
– Hours Billed by Outside support 8
– Cost of Outside IT Support $ 800

20. Total Cost IT Cost then??
• Total Current Monthly Costs for IT Service
Just under $25,300
• But wait, there’s more!
• If a system goes down, there are intangible costs
• What costs add to this?
– Lost Revenue
– Cost to restore Data loss
– Employee Moral
– Penalties for Breached Contracts
– Lost Reputation
– Marketing Costs to restore reputation
– And more

21. We’ve Got Solutions

22. Aureus Business
Continuity Solution (ABCS)
• Add an ABCS
Server
• Point any PCs
Servers to the ABCS
• Point the ABCS to
the Cloud
• Data is replicated to
one data center (PA)
• PA replicates to CA

23. Basic Backup And Disaster
Recovery (BDR) Features
Local Backup
Automated backup to on-site
device.
Off-site Backup
Automated backup and
synchronization to Bi-coastal
SAS70 Type II data centers.
Data Deduplication &
Local Compression
Reduces storage and bandwidth
requirements by eliminating
redundant data.

24. Bandwidth Concerns
• When backing up your data, it’s important to keep in mind the transfer
rate at which the data is being saved to your backup device. Even if you
have a device with plenty of storage space, your data won’t transfer
quickly unless your bandwidth is set to the appropriate transfer rate.
• Say you have a 1 terabyte device and you need to transfer the data to
another device. Let’s compare how long this will take with two different
bandwidths (10 kilobytes per second and 10 megabytes per second).
Case 1: Transfer Rate of 10 kBps Case 2: Transfer rate of 10 MBps
Convert all the numbers to bytes: Convert the numbers to bytes:
1 TB = 1012 bytes 1 TB = 1012 bytes
10 kBps = 104 bytes per second 10 MBps = 107 bytes per second
Dividing 1 TB by 10 kBps is equal to 108 s, Dividing 1 TB by 10 MBps is equal to 105 s,
which is more than 3 years. which is just over 1 day.

25. Device Seeding
• Bring in our device
• Run backup’s overnight
• Ship drive images overnight to the data center
• Data center loads the images
• ABCS now monitors and sends the
incremental differences
• Saves bandwidth, time, and MONEY!

26. Costs?
• Each Office will be different in their needs and capacities
• For example, using 30 PCs and a server:
– 2TB ABCS Device: $700 / month (under a three year service contract)
• This office would also benefit from our “Securitus”
monitoring service offering
– Aureus Monthly Service Cost for “Securitus” Solution
$ 1,500 (under a three year service contract)
– Total IT Costs per Month before Aureus $ 25,300
– Total IT Costs per Month before Aureus $ 2,200
– Total Savings per MONTH: $ 13,100
– Total Savings per YEAR*: $157,200
– Three Years Savings: $471,600
*Does not include the intangible losses

27. Q&A