Social Media Strategy for Grow Socially

Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Social Media:
Strategy before
TacticsJohn Foley, Jr.
CEO/CMO, Grow Socially, Inc.
1

Phone 1.800.948.0113
Thank you to our Sponsors – Applause!
2
Offering End to End Digital Marketing Services
Queens University of Charlotte provides educational
experiences that transform students' lives and foster personal
and professional success.

Phone 1.800.948.0113
Before I Begin …
► Please Turn Your Phone ON!
3
@johnfoleyjr
ON PLEASE!
SILENT but ON!
http://www.slideshare.net/growsocially
Find presentation here:

Phone 1.800.948.0113
► Grow Socially, Inc – Support Services
► Online Marketing/Social Media
► Plan, Manage, Execute and Measure
► interlinkONE – Software (SaaS)
► Enterprise Marketing Management
Software
► Plan, build, manage, execute and measure
all marketing activities
15 Years Woot!
I love
Mar(H)keting!
John Foley, Jr.
CEO/CMO Grow Socially / CEO – interlinkONE

Phone 1.800.948.0113
John Foley, Jr. - Accolades
• Jetsetter Status on FourSquare
• Mayor of iStrategy
• Ranked #16 as a Top CMO on Twitter in 2010
• 2nd
runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet”
Personality Category
• Book titled: “Business Transformation – A New Path to Profit for the Printing Industry”
Release Date March 2011 - http://ilink.me/booksite
• One of the 50 most influential people in Sales Lead Management by Sales Lead Management
Association in 2010 - http://ilnk.me/SLMA50

Phone 1.800.948.0113
John Foley, Jr.
Accolades and Accomplishments
Book titled: “Business Transformation – A New Path to Profit for the
Printing Industry” Release Date April 2011 - http://ilnk.me/lulubook
Facebook.com/johnfoleyjr
Twitter.com/johnfoleyjr
@johnfoleyjr

Phone 1.800.948.0113
Overview
► What’s going on?
► Social Media Marketing Plan
► Effectively use social media
► Identify the right audience
► Social Media – What and
Why?
► Tools & techniques
► Measuring effectiveness
► Wrap – Q&A

Phone 1.800.948.0113
Revolution
► Erik Qualman - Socialnomics
8

Phone 1.800.948.0113
MARKETING PLAN
It all starts with a plan

Phone 1.800.948.0113
Expo Event
8AM-6PM
Send out
flyers to
clients
Announce
on website
Email
eNewsletter
(Announce)
Tell
colleagues
you’re
attending
Send thank
you cards
Enter new
contacts in
CRM
Mail
-Monthly
Newsletter
Marketing Calendar

Phone 1.800.948.0113
Social Media Marketing Plan
► Describe Business and Its Goals
► Know Your Audience
► The One Thing
► Humanize Your Brand
► Content Resource &
Distribution Strategy
► Measure Your Success
Strategy
Before
Tactics!

Phone 1.800.948.0113
Know Your Audience
► Who Are They?
► Where Are They
Cyclically?
► How Do They
Use Social
Media?

Phone 1.800.948.0113
Define Target Audience
► Prospecting
► Customer Service
► Partner Management
Audience Acquisition
► Discover
► Engage
► Get Found
Your Target Audience – It’s Important

Phone 1.800.948.0113
Is everyone interested in the same communication?
I’m on
Twitter
I still
email
I use Facebook,
Twitter &
LinkedIn
I love my
mail
I Google for
my
information
Where are your prospects and customers getting their information?

Phone 1.800.948.0113
Let Others Tell Your Story
► Word-of-mouth marketing
has expanded
► If you have a great
company, product or
service, people will spread
that message for you
► Deliver relevant
information, and people will
return the favor

Phone 1.800.948.0113
Apple = Innovation
The One Thing
Disney = Magic

Phone 1.800.948.0113
How Will You Humanize Your Brand?

Phone 1.800.948.0113
Content Resource Library Visit Resources Daily
Pull Content Make Links Measurable Push Content Out
Content Distribution Strategy
Resources are monitored. Content is identified and pulled, made
trackable, and pushed out across platforms.
Content
A
Content
B
Content
C

Phone 1.800.948.0113
Social
Media
Compiler
Contact
Match
and Sync
Contact
Database

Phone 1.800.948.0113
How to Measure Success?
► Site Traffic
► Downloads
► eNewsletter Sign-Ups
► Blog Comments
► Questions
► Shared Links
► Re-Tweets
► Followers
► Who’s talking about you and
how?

Phone 1.800.948.0113
$
Optimize / Social Friendly
Blogs
eNewsletter Sign-Ups
White Papers
Landing Pages
Offers
Emails
Polls
Get Noticed
Engage
and
Nurture
Inquiries
Engage
and
Nurture
Integrated Multi-Channel Marketing
Action – Publish – Engage – Converse – Share
Social Media Blogging Analytics
Content Mgmt SEO
Start with MKTG
Plan
Product?
Service?
Asset?
Qualified
Leads
Sales

Phone 1.800.948.0113
What is an Effective Social Media Strategy ?
► Online/Social Media Marketing Plan
► Website
► Search Engine Optimization
Online Marketing Plan

Phone 1.800.948.0113
► Community
► Conversation
► Networking
► Marketing
► Relationships
► Immediate
Information
► Platform
What is Social Media?

Phone 1.800.948.0113
Why Use Social Media
► Your Company's -Brand and Awareness
► Website Traffic
► More prospects to sell to
► Generate interest in your Product/Service
► Loyalty
► Position your company
► Another Channel

Phone 1.800.948.0113
What’s your website have to do with it?
► Social-friendly,
searchable
► Interactive
► Blogs
► Comments
► Landing Page
► eNewsletter Sign-Ups
► Widgets
► Whitepaper downloads
► Calls to action for people
to raise their hand
MUST BE ENGAGING!

Phone 1.800.948.0113
Websites and Widgets
27

Phone 1.800.948.0113
► Appealing
to the eye
► Creative
► Interactive
► Different
► Can be a call
to action

Phone 1.800.948.0113

Phone 1.800.948.0113
► Get found
► Using specified keywords
► Consistently updating
► Using links to other pages
of site or other websites
What is Search Engine Optimization?

Phone 1.800.948.0113
COMPANY
WEBSITE
Social
Media
SEO
DM/Flyer
E-mail
Links
Other
Inbound and Outbound Marketing Work
Together
Whitepapers,
eBooks
Downloads
eNewsletter
Sign-Ups
Comments &
Questions on
Blog
Info/Inquiries
Webinar
Sign-Ups
100
Visitors
2000
Visitors
800
Visitors
3500
Visitors
CRM

Phone 1.800.948.0113
Use Social Media Effectively
► Start with a Plan
► Address Goals
► Make a Schedule
► Know What You Want
to Do
► Cross Promote
Across All Pages
► Integrate with Website
► Include in Offline
Marketing Efforts

Phone 1.800.948.0113
Identify the Right Audience
► Which Industries?
► Are existing clients
online?
► Connect with people
you meet
► Include keywords on
your profiles
► Engage with target
audiences

Phone 1.800.948.0113
Start the Conversation
► Twitter
► Hashtags
► Retweets
► Twitter Chats
► LinkedIn
► Groups
► Discussions
► Blog

Phone 1.800.948.0113
Get Business Results
► Have Sales Reps Online
► Share Case Studies Online
► Answer Questions
► Send Requested
Information
► Follow Up
► Connect

Phone 1.800.948.0113
Tools & Techniques for Implementing Effective Social
Media Campaigns
Tools
► Social Media Pages
► Blog
► Team Approach
► Cameras, Video Cameras
► Link Shorteners
► Platforms – Hoot Suite –
Tweetdeck
► Listening – Radian6,
Sysomos, Viral Heat
Techniques
► Daily Management
► Consistent Monitoring
► Integration of Social
Media and Multi-Media
Channels
► Consistent Online Look

Phone 1.800.948.0113
► Listen
► Share Relevant Content
► Industry Specific
Content
► Marketing Information
► Consistently monitor for
customer service
► Continually post
relevant content
► Link all pages back to
corporate site
► DON’T talk about
yourself all the time
► Secure Branded URLs
for each Channel
► Promote Monthly
Newsletters
► Listen More
Best Practices

Phone 1.800.948.0113
Tools for Measuring Effectiveness
► Link Shorteners
► iLink.Me
► TinyURL.com
► Google Analytics
► Website
► Insights
► LinkedIn, Facebook, Twitter, YouTube

Phone 1.800.948.0113
Tools for Measuring Effectiveness - Listening

Phone 1.800.948.0113
http://ilink.me

Phone 1.800.948.0113
Tools to Measure Success
www.ilnk.me

Phone 1.800.948.0113
What Are These Sites, Anyways?

Phone 1.800.948.0113
Top 4 Channels/Medias for (Most)
Marketers
► Twitter: Block Party
► Facebook: House party with a business effect
► YouTube: Your own TV Station
► LinkedIn: Chamber of Commerce networking event

Phone 1.800.948.0113
What is Twitter?
► Share what you are
doing in 140 characters
or less
► A free social messaging
utility for staying
connected in real-time

Phone 1.800.948.0113
Spread the Word
http://ilnk.me/7dde

Phone 1.800.948.0113
Company
47

Phone 1.800.948.0113
What is Facebook?
► A free social network
used by people &
companies
► Companies can host
pages and groups to
self-promote

Phone 1.800.948.0113
Get Yourself Out There
Creating a page involves:
► Logo
► Name
► Content

Phone 1.800.948.0113
Company Page
50

Phone 1.800.948.0113
What is YouTube?
► Video-sharing website
on which users can
upload and share
videos.

Phone 1.800.948.0113
Set Up a Gallery

Phone 1.800.948.0113
Big Production
VS
Business Casual
More approachable, more interesting, more diversified,
more updates!

Phone 1.800.948.0113
What is LinkedIn?
► A business-oriented social
networking site
► Mainly used for
professional networking
► Has more than 43 million
registered users, spanning
170 industries

Phone 1.800.948.0113
LinkedIn.com Dashboard

Phone 1.800.948.0113
Profile – Connect – Chris Talley

Phone 1.800.948.0113
Company - Profile

Phone 1.800.948.0113
Blogs
► Humanizing
► Improves SEO
► Keywords
► Links
► Updated Information
► Give Expertise
► Updates on Company
Activities
► Sharing Information

Phone 1.800.948.0113
Four Fundamentals of All Five Sites
1. Build your network
2. Engage with the network you have built
3. Be consistent
4. Track and analyze

Phone 1.800.948.0113
Customer Service: The complaint

Phone 1.800.948.0113
Customer Service: To Reply

Phone 1.800.948.0113
Keywords
► Improves SEO
► Narrows down
what your site
is about
► The more,
the better

Phone 1.800.948.0113
You
Your Website
is Homebase

Phone 1.800.948.0113
Create Marketing Campaigns
Integrating content creation, distribution, customer
engagement, and measurement of your marketing efforts
can increase campaign effectiveness.

Phone 1.800.948.0113
Expo Event
8AM-6PM
Send out
flyers to
clients
Announce
on website
Email
eNewsletter
(Announce)
Tell
colleagues
you’re
attending
Send thank
you cards
Enter new
contacts in
Excel
Mail
-Monthly
Newsletter
Marketing Calendar
Create
Post, Link
back to
website
Announce on
&
Comment on
event’s
page
Connect with
Keynote
Speakers on
Join in on
event’s
hashtag
Share
speaking
presentation
on
Friend new
contacts on
Share event
article on
Share event
article on
Announce
booth #
with
video post
Follow-Up
with
Post & Post
Pictures

Phone 1.800.948.0113
Wrap Up
► Start with a Plan
► Create a Online
Marketing Strategy
► Incorporate Your
Social Media,
SEO and Website
► Measure the Results!

Phone 1.800.948.0113
Q & A / Contact Me! http://ilink.me/JR
iFlyMobi.com
QRCode

Social Media Strategy for Grow Socially

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Social Media Strategy for Grow Socially

Similar to Social Media Strategy for Grow Socially (20)

More from AuroIN

More from AuroIN (6)

Recently uploaded

Recently uploaded (20)

Social Media Strategy for Grow Socially

Editor's Notes