2. Effective Marketing For Your Event Using Social Media
Phillip A. Jones, Director, Schmooze Events

3. Social Media Statistics Australia – December 2012
1. Facebook – 11,808,360 Australian users/accounts (up 52,720).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,500,000 (steady)
4. Tumblr – 3,200,000 (up 100,000)
5. WordPress.com – 2,500,000 (down 500,000)
6. LinkedIn – 2,100,000 (down 400,000)
7. Twitter – 2,114,000 Active Australian Users (steady)
8. Instagram - 1,175,000 Active Australian Users (steady)
9. Flickr – 820,000 (up 40,000)
10. Pinterest – 650,000 (up 20,000)
11. Google Plus – approx 377,500 (steady)
12. MySpace – 340,000 (down 10,000)

4. ✦
Trackable Metrics (i.e. you can measure it)
✦
27% of small and 34% have a social media presence
✦
55% of Australian’s use Facebook (12 million) 6 hours PER
WEEK or 2 million Australian’s on LinkedIn
✦
Convergence of mobile and easy to use (plus Apps)
✦
Helps with Google Search Engine Optimisation (SEO)
✦
Your ‘competition’ will be there and so are the eyeballs.

5. Event Journey
AwarenessAwareness Getting
Info
Getting
Info
BookingBooking
PreparingPreparingAt the
Event
At the
Event
Afterward
s
Afterward
s
Source - Australia Council-Connecting Arts Audiences Online

6. ✦
Most popular of all platforms across all ages
✦
Find some great examples and model on them
✦
Images or videos best over text
✦
Encourage people to share (give them something)
✦
Very handy advertising and page/group insights
✦
Timing is important

7. ✦
Small but potentially influential users
✦
Part of the mix but don’t rely on it
✦
Hashtags essential
✦
Not a broadcast medium, more conversational
✦
Good for activity at events
✦
Drive users to website or other more sticky engagement

10. ✦
Facebook page > hub for news
✦
Twitter discovery + built relationships
✦
eNews and several website calendars
✦
Shared links of media coverage
✦
Photos of event official and personal shared
✦
Publicity for and by event partners

11. ✤ It’s about telling a story, and being real
✤ Don’t use the same content across different social media
✤ Know who your audience is & what medium works best
✤ It needs to be resourced just like any business activity
✤ Give them something to share and join the dots for them
✤ Keep it light, and give them space to engage with you.

12. Contact Points
✤www.twodegreesgroup.com.au
✤@twodegreesgroup
✤@canberramartini
✤phillip@twodegreesgroup.com.au