Does your business use guest blogging as part of their overall marketing strategy? When done right, guest blogging can help provide a valuable link back to your site and increase your website's authority. This slideshare presentation explains how to decide which guest blogging opportunities to go after and how to outreach to bloggers for potential opportunities.

1. Guest Blogging: How to Find the
Best Website for Your Guest Blog
Presentation By: Authority Media

2. Broad VS. Niche Websites
• Broad websites cover a variety of topics.
▫ They can help your business reach many readers
• Niche websites cover specific topics
▫ They will help you reach people within your
specific industry
• Both websites can be very authoritative

3. Benefits of Getting Published on a
Broad Website
• Builds readership
• Helps you gain recognition
• Gives a high quality link back to your website
▫ This produces traffic to your website via the published
article
▫ It will increase your search rankings
▫ Search engines will give your website more authority
in SERPS when a highly authoritative site directs to
your website.

4. Benefits of Getting Published on a
Niche Website
• Builds readership
• Helps you gain recognition
• Gives you a high quality link back to your
website
• Helps you build rapport
▫ This gives you the most value for your guest blog
▫ Helps to increase conversion rates

5. Evaluating Websites with MozBar
• MozBar is an SEO toolbar available on Google Chrome
and Firefox
• It gives you a number from 1-100 indicating a website’s
authority
• The higher the number, the better

6. How to Choose Between a Broad Site
and a Niche Site
• Broad sites will get more exposure
• Niche sites will get more conversions
• Look at domain authority --- what’s the
difference?
▫ Remember: sometimes relevancy is more
important than authority.
▫ Ask yourself which one will draw higher
conversion rates

7. How to Use The Guest Blogging Tier
System
• Start from the top --- the highest tier you think you can
get published under
• If you don’t get a response from tier 1, go on to tier 2 and
so forth.

8. The Guest Blogging Tier System
• Tier 1 Websites: DA 80-100
• Tier 2 Websites: DA 60-79
• Tier 3 Websites: DA 40-59
• Tier 4 Websites: DA 20-39
• Try to avoid publishing to websites with a DA below 20.
It’s better to publish on your own website instead.

9. Other Tips
• Look for links at the bottom of websites that say
“Contribute” or “Write for Us”
▫ E-mail the blog owner if you don’t see these options.
 Include information about your article including a title,
summary, and example paragraphs.
• Maintain the relationship for future guest blogging
opportunities.
• Once the article is accepted, make sure you’re
allowed to include a “dofollow” link.
▫ Do not ask about links prior to being accepted or
forming a relationship.

10. No Time For Guest Blogging?
• Guest blogging should be a crucial part of your
SEO strategy.
• If you don’t have time for it, consider hiring an
SEO Company
• They can write articles and acquire opportunities
for you