Smartphones have transformed consumer behavior. Mobile search, video, app usage, and social networking are prolific. Smartphone users are multi-tasking their media with 86% using their phone while doing other things such as watching TV (52%). Implication: Extending advertising strategies to include mobile and developing integrated cross-media campaigns can more effectively reach today’s consumers. Smartphones help users navigate the world. Appearing on smartphones is critical for local businesses. 95% of smartphone users look for local information on their phone and 90% take action a result, such as making a purchase or contacting the business. Implication: Ensuring that clickable phone numbers appear in local results and leveraging location based services on mobile make it easy for consumers to connect directly with businesses.

1. How Your Local Business Can
ATTRACT and KEEP Customers
Through Mobile Marketing
Presented by: Ed Burckhardt
(800) 520-9498
www.ecommnow.com

2. Table Of Contents
1 Mobile Usage Facts & Trends
2 Popular Mobile Activities
3 Why Mobile Marketing?
4 Potential Mobile Profit Boosters

3. What is Mobile Marketing?
Mobile Marketing is a set of practices
that enables organizations to
communicate and engage with their
audience in an interactive and relevant
manner through any mobile device or
network.

4. Mobile Marketing Facts & Trends
Every Business Should Know About
 More than 6 Billion Mobile Users Worldwide
 By 2014, Mobile Internet Usage is Expected to
Exceed Desktop Internet Usage
 More than 50% of all “Local” Searches are
Done from a Mobile Device
 Over 350 MILLION People Access Facebook
from Their Mobile Devices

5. Mobile Marketing Facts & Trends
Every Business Should Know About
 A Majority of Adult Cell Owners Now Go
Online Using Their Mobile Devices
 Our Mobile Devices are the First Thing We
Check in the Morning and the Last Thing
We Check Before Bed
 Most People Keep Their Mobile Devices
within Arm’s Reach 24/7
 Smartphones are Now OUTSELLING
Personal Computers

6. Mobile Marketing Facts & Trends
Every Business Should Know About
 Adults Now Spend More Time with Mobile Devices
than Print Media Such as Newspapers and
Magazines
 Mobile Coupons Get 10 TIMES the Redemption Rate
of Traditional Coupons
 86% of cell phone owners are “connected TV
viewers” – meaning they use their phones in some
form or fashion while watching TV

7. Popular Mobile Activities
What Are People Doing on Their Mobile Devices?
Social Networking Performing Searches
Using Mobile Apps Listening to Music
Browsing Websites Watching Videos
Sending and Reading Emails Checking News and Weather
Sending and Reading Text Messages

8. What Does This Mean for Your Business?
You Must :
1. Put your business in front of your
mobile target audience
2. Spend your marketing dollars where
they can yield the best returns
3. Utilize the power of mobile
marketing to stay connected to your
local market

9. Mobile Technology is
GREAT, But It Has
Caused Problems for
Some Local Businesses…
Mobile has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…

10. Why Mobile Marketing?
It’s POWERFUL For Helping You…
 Build Your Brand
 Gain the Edge on Your Competitors
 Connect with Local Consumers
 Generate New Leads & Repeat Loyal Customers

11. Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS MOBILE METHODS
• Yellow Page Books • Mobile Websites
• Newspaper Ads • Text Message Marketing
• TV Commercials • Mobile Apps & More!

12. Could Mobile Marketing Be The Missing
Piece of the Puzzle for YOUR
Small Business?
Mobile Marketing is No
Longer a Trend…
It’s the NEW Way to Do
Business!

13. Potential Mobile Profit Boosters
Your Website Should be Viewable and
Mobile Websites Easy to Navigate on Mobile Devices
Send Valuable Offers and Info to Your
Text Marketing Customers on Their Mobile Devices
Provide Instant Gratification and Access to
QR Codes Your Mobile Audience
Stay in Touch with Your Customers
Mobile Apps Directly on Their Mobile Devices

14. Is This YOUR Mobile Audience?
Recent studies show that current
mobile web-user experiences are
overall HORRIBLE when it comes
to viewing and navigating
websites…

15. Mobile-Friendly Site vs. Traditional Site
Web Designers Understand How to
Build Websites Made for COMPUTERS
But a MOBILE PHONE is
Not a Computer…

16. Why a Mobile Website?
 Improved Mobile User Experience
 Faster Website Loading Speed on Mobile Devices
 Location-Based for Geo-Targeting
 More Exposures to “On-the-Go” Consumers

17. What is Text Message Marketing?
Permission-based communication with
customers and potential customers via text
messages sent to their mobile devices…
Communication includes helpful
information, coupon offers, event
notification, and more…

18. Why Text Message Marketing?
 Builds a Powerful List of Targeted Buyers
 Permission-Based – Customers Opt-in to Receive Your
Text Messages
 Cost-Effective and Produces a High Rate of Return
 Very Little Technical Knowledge Required

19. What is a QR Code?
A QR Code is a matrix barcode (or
two-dimensional code), readable by QR
scanners, mobile phones with a camera,
and smartphones…
Once scanned, the mobile user will be
directed to your destination of choice such
as a coupon offer, an online video, etc…

20. Why QR Codes?
 Quickly Becoming Popular in the
Marketing World
 Allow Consumers to Access Information
About a Product or Company
IMMEDIATELY
 Many Major Brands are Using Them to
Engage with Customers
 Easily Read by Most Mobile Devices with
the Help of a QR Code Reader

21. What is a Mobile Application?
Mobile applications (also called “mobile
apps”) are applications developed for small
handheld devices, such as smartphones...
Most smartphones today come preloaded
with mobile apps and users can download
additional apps via the internet…

22. Why Mobile Apps?
 Your Customers Can Reach You Easily
with One Tap
 Produces Repeat, Loyal Customers
through Engagement
 Effortlessly Send Out Coupons and
Special Announcements with “Push”
Notifications
 Builds Your Brand by Staying in Front of
Your Customers

23. ANY
QUESTIONS
Contact Us:
Toll Free (800) 520-9498
ed@ecommnow.com

24. Thank You For Viewing
Our Mobile Marketing
Presentation!
Ed Burckhardt
For More Information About How You Can
eCommNow - OCAutoService
Lower Advertising Costs and Boost Profits at (800) 520-9498
the Same Time, Contact Me Today! www.ecommnow.com