So many small business owners are still having so many misconceptions about Social Media. I really hope this presentation helps clear some of them. After providing online marketing solutions, exclusively for auto repair shops for over 12 years, I find so many that are still fearful of using social media for their businesses. They don't mind posting to their personal profiles in Facebook, but shy away from having an Business Page presence, either in Facebook, or Google+. If they could only realize the tremendous potential, and benefits, that interacting with their customers, or providing helpful answers to their questions, could have in their business. Posting helpful articles and videos in your blog, ex. http://automotionreno.com/blog/, then posting them weekly to your own business branded social channels, can produce results that will surprise you. Your online presence, directly related to the services you provide, keeps growing exponentially. One of the (many) great results, search engines will love you, they'll gladly keep on indexing all your blog pages and videos. After a while you end up with over 100 pages indexed by them. Aside from the great exposure, how does this help you? Car owners searching with long tail keywords (which many use), such as "need to replace my BMW cabin air filter", might come across your blog article and video, explaining why you need to replace your cabin air filter. If you would like to find out more, about how to implement it for your shop, email me at: ed@ecommnow.com, or feel free to call me at: (800) 520-9498. Don't worry, I don't believe on "sales pitches", I only deal with facts.

1. Top 10 Misconceptions
about Social Media
Presented by: Ed Burckhardt
(800) 520-9498
ed@ecommnow.com
www. ecommnow.com

2. Misconception #1
The FACTS:
Social Media Is a Fad For Teenagers
 Adults are Responsible for
Driving Social Media
Growth World-Wide
 Approximately 67% of
Online Adults Use Social
Networking Sites

3. Misconception #2
The FACTS:
Social Media is Too Time-Consuming
and Hard To Manage
 Doesn’t Take Long to Set Up;
After That, it Only Requires
On-going Management
 Social Media Posts and
Updates Do Not Require a Lot
of Time, but Be Consistent

4. Misconception #3
The FACTS:
Social Media Is Expensive
 Using the Social Networks is
Free
 The Only Real Investment is
“Time” or Hiring Someone to
Help You
 Overall, Social Media is Less
Expensive than Traditional
Forms of Marketing and
Advertising

5. Misconception #4
The FACTS:
Social Media: Just Set It And Forget It
 Do Not Stop at Setting Up
Your Social Media Profiles
 Post Valuable, Relevant
Content on a Regular Basis
 Communicate and Engage
with Your Audience Often

6. Misconception #5
The FACTS:
Social Media Replaces Your Company Website
 Social Media Should be
Used in Addition to Your
Website
 Connect Your Website to
Your Social Media Profiles
and Vice Versa
 This Cross-Promotion is a
Win-Win Situation

7. Misconception #6
The FACTS:
Social Media Takes Too Long to Generate Sales
 Social Media isn’t All About
“Selling”
 It’s About Building
Relationships with
Consumers that Ultimately
Lead to Sales

8. Misconception #7
The FACTS:
You Have to Post a Lot to Get Results
 There is No Need to Post
Several Times per Day
 Over-Posting Could be a
Turn-Off to Your Audience
 Determine a Schedule that
Makes Sense and Make
Sure Posts are Valuable to
Your Audience

9. Misconception #8
The FACTS:
You Need a Lot of Fans and
Followers to Get Sales
 It’s More About “Quality”
than “Quantity”
 Target Followers and Fans
Who Fit Your Profile for
Potential Sales
 Targeted Social Media
Engagement Boosts
Conversions

10. Misconception #9
The FACTS:
You Need to be on Every Social Media Site
 Start with Just a Few Social
Networking Sites and Build
From There
 Where is Your Target
Audience Spending Time?
 Branch Onto Different Sites
Once You Have a Handle
on the Sites You Started
With

11. Misconception #10
The FACTS:
Social Media Isn't a Good Method
for Your Type Of Business
 Don’t Make the Mistake of
“Assuming” without Finding
Out for Sure
 If Your Business Needs
More Exposure, More
Leads, and More
Customers, Social Media
Can More Than Likely Help
You Achieve Those Goals

12. Helpful Tip
Combine good quality content, such as articles
and videos, that will be informative for your
customers. Then post them to your branded
Social Channels
weekly, Facebook, Google+, Twitter, YouTube,
and the search engines will love you. Some of
our clients have over 120 pages of their
website, indexed by Google, Bing, etc.

13. Upcoming FREE eBook!
I am finishing a 40 page eBook “60 Ways Social
Media Can Grow Your Local Business” that will
guide you step by step on the most effective
way to use Social Media for your business.
If you would like to receive a free copy, go to my
blog www.autoshopmarketing101.com, sign up
to get a free copy in your email.
No Selling – No Sales Calls, Just Helping!

14. Presented by: Ed Burckhardt
(800) 520-9498
ed@ecommnow.com
www. ecommnow.com
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