1. APOLLO InitiativeDelivering business value through co-innovation SAP Consumer Mobile Solution for CP‘s and RetailersInform and Influence Consumer at the Point of Decision May 26, 2011
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3. SAP uniquely qualified to deliver compelling Consumer Mobile Solution based on market footprint, rich product portfolio and advanced technical capabilities
4. SAP Consumer Mobile Solution designed to deliver value to all parties, including consumers, retailers and consumer product companies
14. Save time shoppingLEGACY SYSTEMS & NEW SERVICES Access information needed to increase personalization level of real-time interaction with shopper. This includes information on consumer profile, products, inventory and promotions CRM ERP BI POS RTOM PMR
16. L’Oreal - Initial Consumer Use-caseDrive traffic to stores and create cross-sell/up-sell opportunity Receive Special Offer Enjoy Virtual Make-up Session Activate Special Offer Capture Ad Save Congratulations Consumer heads to a local store and experiments with virtual make-up service offered by L’Oreal Consumer learns about the product and terms associated with personalized special offer Consumer captures L’Oreal ads to learn about product and receive special offer Special offer activate once consumer completes virtual make-up session Consumer enjoys the new service, buys the right products, saves money and feels special L’Oreal drives traffic to nearby store and provides incentive to discover/use new virtual make-up service Special offer valid only after consumer visits specific retail stores and use Ezface kiosk for virtual make-up session Leverage L’Oreal VIP program with 500K member to increase awareness and drive adoption of mobile app L’Oreal drives consumer to nearby store and creates opportunity for up-sell/cross-sell L’Oreal increases sales and strengthen consumer loyalty through personalized experience
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18. Real TimeCasino Data Drives Drives Drives Location (Inventory & Promotions) CRM Profile (Loyalty Status) ConsumerLifestyle Choices