2. Why Google Content Experiments?
1. Everybody likes a
winner
2. Helps your customer
become the winner
3. Your website will make
more money
4. And that makes you a
winner
5. It’s easy
Don’t take my word for it; check out
http://whichtestwon.com/
3. Google Content Experiments in
Five easy Steps
1. Set a Goal & establish it in Google Analytics
2. Create two versions of the page you want to
test – and don’t stop at two!
3. Create the experiment in Google Analytics
4. Add experiment JavaScript to the Original Page
– thank you CMS!
5. Monitor the test results - and keep improving!
4. Step
1 Set a Goal
Program goals:
• Lower bounce rate
by 20%
• Double new member
registration rate
• Increase sales by
$1,000/day
A/B test goal:
Can we
• Reach the purchase
make a better
“thank you” page
first impression
than this?
7. Step
2 Create Alternative Page for “A/B” Test
Make a difference
• Tone of the page
• Page layout
• Information:
– unique value
propositions
– Offers or enticements
Can we
• Calls to action
make a better
first impression
than this?
8. Step
3 Create an Experiment
Google Analytics Content Experiment
9. Step
3 Create an Experiment
• Google Analytics Content Experiment
14. Step
4 Joomla Plug-In for Google Experiments
(formerly Google Website Optimizer)
2. Add Google
1. Chose Options Experiment Code
www.basewind.com/extensions/optimizer - free version supports one experiment.
15. Set up the Joomla Plug-In
for Google Experiments
3. Create Tag Label
{Google Experiment|
16. Add Plug-In Tag to Original Page
Create a new module to contain plug-in
code to load experiment. – next to the
module title
Type in the tag label into the module body
{GoogleExperiment} – in the module body
where the plugin syntax is typed in. That’s all
that goes in the module
17. View Page Source to Confirm Code
Google Analytics
Content Experiment code is
the first thing
in the <head> section!
And it ONLY appears on the
Original (“A”) Version
of the page being tested!