The emerging trends in IT industry along with the challenges.

2. Agendas
AGENDA
• Introduction
• Emerging Trends in IT
• Socialization of Technology
• Innovation
• Challenges

3. Overview of IT-ITeS Market
• IT-ITeS business is expected to
touch 100 billion USD in 2013
• Domestic IT services may touch
$ 10.2 billion from $ 9.1 billion
in 2013- Gartner
• Contributed 7.5% of GDP
• ITeS Segment has Potential to
Create 3.1 Million Jobs by 2013

4. Emerging Trends in IT
Growth of E-Commerce in India
Cloud Computing & Awareness
Mobile Applications and its usage

5. Socialization of Technology
Social Networks
E-Banking & E-Commerce
Open Source Tools & Platforms
Knowledge management Portals

6. State of Social Media
• In less than a decade, social media has rapidly integrated itself into
our everyday personal and professional lives.
• Awareness of social networking sites is very high Facebook is close
to 100%, Twitter reaches 80% awareness and Google+ is known by
70%, LinkedIn has relatively low awareness with 4 out of 10 internet
users familiar about it, It has strong niche position in B2B market
• 7 out of every 10 internet user is on at least one social networking
sites
• This implies that more than 1.5 billion users use social networking
sites.

7. Social Media has changed the face of communication
Boost of Smart phones:
51 % of the Internet
users have smart phones
with data subscription on
it. This has changed the
way of gathering data,
interacting, doing
business and lot more

8. 50% post information about
products, brand and/or companies
are on Social Networks
53% of smart phone user
compare prices during
Product Experience shopping via Smartphone
Promotions
Contest
News
Advertisements

9. Implications…
Huge growth potential
Create content for mobile
Design websites, blogs for
mobile viewing
Make it easy for viewers to
act on that content in a social
manner

10. Social Networking Portals having Maximum Number of Users

11. State of E-Commerce in India
• India’s online users grew by 50% in July 2012
• There were 12.5 Crore unique visitors, half of whom
spend time on internet from home or work, the rest half
from shared computers.
• 75% % internet users in India are in age group of 15-34
years (Male- 45.6% & Female 29%)
• India is one of the youngest online demographic globally

12. Fig. Insights of Online User Demography and Time spent by them
Source: Internet

13. Some Top E-Commerce Portals of India

14. State of E- Commerce in Retail in India
• Among Indian e-tailers, Flipkart.com was the most
visited website with an 11.5% outreach to online
users. 7.4 million or 74 lakh users.
• Snapdeal.com had a marginally lower outreach of
11.1% and audience on 6.9 million or 69 lakh users in
a month.
• Lifestyle shopping portals Jabong.com and
Myntra.com had similar levels of traffic as both
websites garnered 5.3 million or 53 lakh unique
visitors

15. Fig. Unique users/visitors on E-Commerce Portals in India
Source: Internet

16. State of E-Commerce Transactions
• Direct Debit is the most commonly used payment type
accounting for over 58% of the overall payments in India. 7%
of all transactions were paid by Cash on Delivery, a payment
mode gaining popularity.
• Across the Travel and Retail e-commerce domains, the
average transaction value during the quarter April to June
2012 was $31 or approximately Rs. 1660.
• Most visited portal was IRCTC, SBI was most preferred bank
for direct debit followed by ICICI and HDFC.

17. Snapshots of E-Banking Portals

18. Fig. E-Commerce Transaction Statistics
Source: Internet

19. Knowledge Management Portals

20. Some Open source Tools

21. Innovations That Drives Technology
• Social Analytics
• Business –Ready Storage
• API’s
• Search Engines
• Touch Computing
• Voice Control
• Mobile Payments

22. Challenges
• Obsolescence
• Complexity
• Data Storage and
Retrieval
• Human Resources
• Budgets
• Productivity

23. The future is definitely bright
as more and more students
are opting for the IT jobs
thus bringing their own
ideas to contribute in a
significant way.
Future of Indian IT Industry