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Working Lives
A research report into employer and employee attitudes to saving in the workplace
Edition 1
Overview of the report                                                                              Introducing Aviva’s
                                                                                                    first Working Lives report
•	 Working life in the UK today	                                                        3
	 More than half of employees (56%) agree that pensions are the                                     When David Lloyd George introduced the first state pension in Britain over
  best way to save for retirement – with employees who contribute                                   100 years ago (January 1909), it had the simple aim of giving people the
  putting aside 5.45% of their salary and employers contributing 6.40%.                             possibility in older age of living free of poverty and the workhouse.

                                                                                                    Today, being able to sustain a comfortable standard of living when
•	 Transforming workplace pensions	                                                     5
                                                                                                    they finally stop working is a goal for most UK workers. However, the
	 While 70% of employers are aware of automatic enrolment,                                          pressures of family life and daily living expenses, a lack of job security and
  68% of employees have little or no knowledge of the subject.                                      economic uncertainty leaves today’s workers juggling their short-term
                                                                                                    needs with long-term financial goals. Planning for retirement is therefore
•	 Beyond pensions – the value of workplace benefits	                                   7           an easy decision to put off until tomorrow.
	 Almost all (96%) companies agree that their employees are critical
                                                                                                    The simple fact is that people in the UK are not saving enough for their
  to their success and 78% of employers offer some type of benefits
                                                                                                    retirement. In a 2010 study, Aviva identified the annual pension gap (the difference between
  to encourage motivation and staff retention.
                                                                                                    what is needed to live comfortably in retirement and actual expected income) to be £318
                                                                                                    billion or £10,300 per person, per year in the UK for those retiring over the next 40 years1.
•	  he Savings Engagement in Employment (SEE) Index	
   T                                                                                    8
  The first SEE Index shows low level of engagement among employers and employees.                  The solution is not a simple one, and neither is there an immediate solution. Just as the
                                                                                                    Government 100 years ago made a landmark decision to introduce a pension to help Britain’s
•	 The critical lever – communication and engagement	                                   9           workers plan for the long-term, so today’s Government is on the brink of implementing
	 Almost one in three companies (30%) say they tend not to communicate                              pension reforms that will mean every employee in the country will be automatically enrolled
  to employees about pensions (beyond the basic requirements), as the                               into a workplace pension. From later this year, millions of people who have so far not been
  majority of employers look for support when discussing this issue.                                saving for their retirement will begin putting money aside for the first time.

                                                                                                    The Working Lives report from Aviva - one of the UK’s leading providers of workplace
•	 Pensions mean different things to different age groups	                            10
                                                                                                    pensions - aims to analyse the UK’s rapidly evolving workplace savings market, asking
	 Younger age groups focus on more immediate benefits but are hungry                                employers and employees about their attitudes to saving in the workplace.
  for knowledge on money management skills and pensions.
                                                                                                    This fresh perspective on savings in the workplace contrasts the views of more than 200
•	 Confident in the future of workplace saving	                                       12            private sector UK companies against the opinions of more than 2,000 private sector workers.
                                                                                                    A new Savings Engagement in Employment (SEE) Index also creates a benchmark, which will
	 Recommendations for employees, employers and the pensions industry.
                                                                                                    be tracked over time, to measure the overall level of savings engagement in the workplace.

•	 Appendix 1 – Questions on automatic enrolment answered	                            13            We look forward to monitoring the results and working towards a healthy workplace saving
                                                                                                    culture in the UK.
•	 Methodology	                                                                       15
                                                                                                    Graham Boffey
                                                                                                    Managing Director, Corporate Benefits, Aviva UK Life

                                                                                     Working Lives Report 2
Working life in the UK today
The start of automatic enrolment in October 2012 will affect all of the UK’s working population and forever change how people save for their           However, the importance of financial rewards
retirement2. More than 29 million adults in the UK are employed – of whom 23.17 million are employed in the private sector3.                           cannot be underestimated, with 53% of
                                                                                                                                                       workers reporting that their key workplace
But what is the current workplace environment onto which we are pinning so many of our hopes for Britain’s savings future? Despite the current         concern is how their pay compares to the
economic uncertainty, Aviva’s research shows that Britain’s private sector workers are generally happy, with 27% saying that they really enjoy their   cost of living, whilst 37% are concerned
work and a further 45% saying they quite enjoy their work.                                                                                             about job security. Against this backdrop,
                                                                                                                                                       96% of UK private sector employers say that
Employee Job Satisfaction                                                                                                                              their employees are absolutely critical to the
Measuring employees’ happiness in the workplace by age group                                                                                           success of the business - so ensuring they feel
                                                                   Employee age range                                                                  motivated and valued is a key consideration.

                                  22-24             25-29      30-34                    35-44                        45-54               55-64         Despite this, when asked about their other
                                                                                                                                                       key business concerns, it is not employees
        Really enjoy work




                                                                                                                                                       but commercial success that’s top of
                                                                                                                                                       employers’ minds – 58% state that keeping
                                                                                                                                                       up with the competition is critical, and 50%
                                                                                                                                                       said they worry about adopting more efficient
                                                                                                                                                       systems and technology. Of their employee
                                   27%              23%         28%                     27%                          28%                 26%           priorities, 50% of employers indicate that
                                                                                                                                                       their focus for the next 12 months is on
                                                                                                                                                       developing their existing workers.
        Quite enjoy work




                                                                                                                                                       Who is saving for retirement:
                                                                                                                                                       More than half (56%) of UK private sector
                                                                                                                                                       employees agree that pensions are the top
                                                                                                                                                       way to save for their retirement, followed by
                                   41%              46%         44%                     47%                          46%                 40%           property (43%) and a range of savings accounts
                                                                                                                                                       (43%). But not everyone has a pension.
enjoy their work




                                                                                                                                                       According to employees, 54% say their
  TOTAL who




                                                                                                                                                       employer offers a workplace pension.
                                                                                                                                                       However, when asked, only 35% of
                                                                                                                                                       employees say they have one and 58% say
                                                                                                                                                       they do not.
                                   68%              70%         72%                     74%                          73%                 66%


                            = 2% of the age group

                                                                                            Working Lives Report 3
Median Employer
                                                                                                                                                                                                                    and Employee Pension
                                                                                                                                                                                                                    Contributions
                                                                                                                                                                                                                         Employee
Typical pension contributions:
                                                                                                                                                                         5.22%                                           Employer
The typical amount that a UK employee with a workplace pension is contributing to the scheme is 5.45%                                                                    £1,205
of their salary (or £1,592 per year). The typical amount that a UK company contributes to an individual’s pension                                                                 5.69%                             %	 % of salary
scheme is 6.40% of an employee’s salary (or £1,783 per year).                                                                                                                     £1,371
                                                                                                                                                                                                                    Employees in the North West
                                                                                                                                                                         Scotland
However, while these sums are not insignificant, 11% of employees say they have no idea how much                                                                                                                    contribute most (5.77%)
they contribute and a further 17% have no idea how much their employer pays in.
                                                                                                                                                                                                                    Employers in the South West
                                                                                                                                                                                                                    contribute most (6.82%)
Employees workplace pension provision:

                                                                                                                                                                                                         5.43%
                                                                                                                                                            Ireland                                      £1,357
                                                                                                                                                                                                                      5.80%
                                                                                                                                                   5.43%                                                              £1,402
                                                                                                                                                                                            N. West       N. East
                                                                                                                                                   £1,357
                                                                                                                                                              5.75%
                                                                                                                                                              £1,437                         5.77%
                                                                                                                                                                                             £1,376           5.50%
                                                                                                                                                                                                              £1,425 6.50%
                                                                                                                                                                                              5.60%                  £1,743
                                                                                                                                                                                              £1,292
                                                                                                                                                                                                                   Yorks 
                                                                                                                                                                                                                   Humber

                38%                            28%                        15%                  4%                   4%                  4%                2%                                                   E. Midlands       5.00%
       Employer does not offer a      Contribute to their pension      Employer offers        Company        Not eligible to join   Simply don’t        Pay into a                                                               £1,536
       company pensions scheme          as does their employer      a scheme but neither   contributes but     their company        know what is    company pension,
                                                                      party contributes      they do not      pension scheme          on offer      but their employer
                                                                                                                                                         does not
                                                                                                                                                                                                    5.30%                5.50%
                                                                                                                                                                                                                         £1,833                5.45%
                                                                                                                                                                                                    £1,413
                                                                                                                                                                                  5.57%                                                        £1,976
                                                                                                                                                                                                             5.89%
Actively decided against:                                                                                                                                                         £1,578                     £1,571                       5.93%
Of those employees who are offered a pension scheme and actively decide not to contribute, the largest proportion (55%)                                                                                                                   £2,212
                                                                                                                                                                                    6.50%       W. Midlands
say that they simply don’t have the additional cash to put into a pension at this time. More immediate costs appear to hamper                                                       £2,275
                                                                                                                                                                                                                                       E. Anglia
pension saving with some saying they have to repay debts (28%) and others citing the need to pay for immediate family costs                                                                                             5.48%
(20%), as a barrier to saving.                                                                                                                                                         Wales                            £2,200      London
                                                                                                                                                                                                         S. West

A total of 17% of those who were offered an employer pension but do not contribute to one themselves, said this was because                                                                     5.58%                    5.88%
they didn’t trust pensions, and 4% said they did not trust their employer. One in five (21%) 25-34 year olds said they did not                                                                  £1,441                   £2,352
                                                                                                                                                                                                                                    S. East
trust pensions, the highest percentage among those surveyed, and the group who - it could be argued - have been making some                                                                6.82%
of the biggest financial decisions of their lives against the backdrop of the most turbulent economic climate of recent times.                                                             £1,810
                                                                                                                                                                                                                                                   6.78%
                                                                                                                                                                                                                                          5.50%    £2,328
                                                                                                                                                                                                                                          £1,925
                                                                                                                Working Lives Report 4
Transforming workplace pensions
Top Five Reasons People Don’t Contribute to Workplace Pensions                                                                    Levels of Planning for Automatic Enrolment by Company
                                                                                                                                  How prepared companies feel for the new legislation by company size
 No spare
   cash to                                                                                                                                     Fully prepared                                        Well advanced                     Started
contribute    55%                                                                                                                              57%                                                   31%                               planning
       to a                                                                                                                                                                                                                            9%
  pension


  Debts to
   pay off
              28%




                                                                                                                                  Over 1000
Immediate
     family
     needs    20%
  are more
 important


Don’t trust
 pensions
              17%
                                                                                                                                               Fully prepared              Well advanced      Started planning              Need to start




                                                                                                                                                                                                                                             No plans 3%
                                                                                                                                               33%                         19%                28%                           discussion




                                                                                                      Company Size by employees
                                                                                                                                                                                                                            17%
    Rather
  have the    13%
 cash now




                                                                                                                                  100 to 249
During the next few years all UK private sector businesses will be required to pay into a
workplace pension for eligible employees under the automatic enrolment regulations.

Employers will be required to contribute to an employee’s pension scheme if the individual
chooses not to opt out. Some of the most common questions about what automatic enrolment
means for employers and employees are answered in Appendix 1 of this report (page 13).                                                         Fully prepared   Well       Started planning            Need to start discussion       No plans
                                                                                                                                               22%              advanced   28%                         28%                            11%
                                                                                                                                                                11%
It is not surprising that automatic enrolment is something that many employers are aware of,
70% say they know about the new legislation and 43% have actively started planning for
its introduction. However, when their understanding and intended actions are more closely
                                                                                                                                  1 to 49




examined, the picture is less clear and perhaps suggests that many employers have not thought
through the long-term requirements beyond their initial staging dates.

Overall, just under a quarter of companies (23%) said they feel fully prepared and understand what
they will put in place, 11% said their planning is well advanced and 28% have started planning.
On the other hand, 11% of those who have heard of the legislation have no plans at all, and 27%
say that they have not started discussing the legislative implications for their business.

                                                                                             Working Lives Report 5
The consumer awareness gap:                                                                                        Those who are undecided amount to 21% and it is largely these ‘undecided’ workers who
While a high proportion of employers are at least aware of automatic enrolment (70%), a significant                employers, the Government and the broader industry must target.
number of private sector employees (68%) have little or no knowledge of the subject. This illustrates a            Over a third (37%) of employees think they will opt out. This breaks down into: 18% who say they
critical challenge that will need to be overcome if automatic enrolment is to gain traction in the workplace.      cannot afford it, 16% will opt out as ‘they prefer to make their own arrangements’, and 3% will
Even those employees who said they had some knowledge on the subject, when questioned                              opt out when they get around to it.
further actually had little depth of understanding as to what it might mean for them personally.                   When asked what they think their employees’ opt out rates will be, employers’ estimations are


26%                                                      36%
                                                                                                                   generally in line with those of employees. Almost a quarter of employers (23%) think that none of
                       had no idea how it                                       said that as they
                                                                                                                   their staff will opt out and 27% said they are unsure of how many of their staff will opt out.
                       might affect them                                        were already in a
                                                                                pension, it would                  Of those who feel that some of their staff will opt out, the typical percentage of workers they


13%                    felt it would have                                       not impact on them                 believe will actively decide to leave the scheme is 33%.



                                                         15%
                       an impact but did                                        felt they would                    Employers Views On % Of Employees Who Will Opt Out
                       not know what                                            receive less money                 The percentage of employers that don’t know how many employees will opt out
                       that would be                                            in their pay packet


       9%
                                                                                                                                                                                                   24%
                    were aware that they would be automatically
ONLY




                                                                                                                                                                       33%
                    enrolled into a pension for the first time                                                                          27%


The choice to adapt or change:                                                                                                                                                        21%
                                                                                                                                                   15%
For those companies who have started planning for automatic enrolment and currently offer a
pension, the majority of these (67%) have indicated that they intend to maintain their current scheme.

The remainder (32%) will adopt a two-tier system by maintaining their current pension provision and
adding a compliant second scheme for those employees who are not yet scheme members.
                                                                                                                                                                                               1000+
On an encouraging note, 42% of employers say they don’t think this change will have an impact on                                                  50-99
their business and 31% say it will have a positive impact on their business.
                                                                                                                                  1 to 49
                                                                                                                                                                                 250-999
To opt out or not to opt out:                                                                                                                                100-249
One of the key factors in measuring the success of automatic enrolment will be the level of                                                      Size of company by employee
employee opt out rates.
                                                                                                                   Large companies (+1000 employees)4 are least likely to believe that their employees will opt out,
When asked about how they will respond to automatic enrolment, 43% of those employees without                      predicting that just 12% will choose not to belong to the scheme. On the other hand, small
a pension currently said they will remain within the scheme once enrolled. This breaks down into: 27%              businesses (1-19 employees) are most likely to predict that their employees will opt out (37%).
said they will be very pleased to have a pension, 8% said they will contribute more than the minimum
levels, and 8% said they will stay in because they could not be bothered to opt out.
                                                                                                    Working Lives Report 6
Beyond pensions – the value of workplace benefits
The vast majority (96%) of employers agree that their employees are critical to their success and         Most common UK workplace benefits:
are increasingly expecting high levels of creativity and initiative (92%) from their staff. However,      Excluding pensions, the most common benefits UK workers are offered are annual/performance-
people are already working on average 42.7 hours per week5 and many are concerned about how               based bonuses (35%), life insurance / death in service benefit (24%), health insurance (23%) and
the rising cost of living will be met by their salaries alone.                                            entry into the company share scheme (14%). Not all benefits are directly financial and over one in
                                                                                                          five (22%) UK workers say their employer provides items such as luncheon vouchers, subsidised gym
Wage increases are not always possible as companies need to continue to be prudent with their             membership, crèche facilities or the opportunity to take a sabbatical.
spending. Indeed, over a third (39%) of businesses are looking for ways to motivate staff ‘without
unduly increasing remuneration’ and 46% of businesses say they design their remuneration                  Not all benefits are equal:
packages carefully to control costs.                                                                      What an employee is offered and what they value is not always the same but it does appear that
                                                                                                          UK private sector employers are beginning to embrace a broader range of options.
Attracting and keeping employees:
With the cost of recruitment standing at an average £5,311 per hire6, the importance of a                 Benefits employers’ offer vs. those most valued by employees
good benefits package as a retention and motivational tool cannot be overlooked. This fact is
recognised by many UK businesses as over three-quarters (78%) offer their employees benefits
                                                                                                                                                                                            Health
beyond their basic salary.                                                                                    Annual Bonus                                                                Insurance
                                                                                                                      35%                  Pension scheme*               Life
                                                                                                                                                                                              23%
Not surprisingly, salary / wages is highly valued by the majority of employees with half (50%)                                                                                                                   Non-
                                                                                                                                                  33%                Insurance /                               financial
rating this as the most important element of their job. However, almost the same amount (46%)                                                                      Death In Service                            benefits
                                                                                                                                                                                              Health
                                                                                                                                                                       Benefit
want a healthy work-life balance, 46% see working within a good team as important and 40%                                                                                                   Insurance            22%
                                                                                                                                                                        24%
say that ‘doing a job they love’ is key to job satisfaction.                                                            Annual Bonus             Pension                                      15%
                                                                                                                              36%                scheme                          Life
                                                                                                                                                                              Insurance                  Non-financial
Top Five Most Important Aspects of a Persons Job                                                                                                  16%                                                      benefits
                                                                                                                                                                                14%
                                                                                                                                                                                                             14%

                                                                                                            Employer offers    Employee values   Pension scheme* = Money purchase / Defined contribution pension scheme


                                                                                                          Top five benefits employers offer employees, broken down by age
                                                                                                                                                                          TOTAL       18-24    25-34      35-54       55+
                             Flexibility and                                                               Annual bonus or performance based bonus                         35%        34%       41%        35%       28%
                            work-life balance                Doing a job I love
                                                                   40%                                     Money Purchase / Defined Contribution                           33%        19%       36%        36%       31%
                                  46%
                                                                                                           Pension Scheme
                                                                                                           Life insurance / death in service insurance                     24%        15%       23%        27%       22%
                                                                                Good facilities /          Health insurance                                                23%        19%       24%        24%       19%
                                                                              environment at work
                                                                                                           Non-financial benefits                                          22%        29%       27%        21%       16%
                                                                                     28%
                                           Working within a good                                          Although pensions are considered the second most valuable benefit by employees, when asked
       The salary / wages                      quality team                                               how they would prefer to save for retirement they came out on top – pensions (56%), and property
              50%                                  46%                                                    retains a strong foothold (43%) despite stagnation in the housing market.

                                                                                             Working Lives Report 7
First
                                                                                                                                                      SEE
The SEE Index                                                                                                                 Index
                                                                                                                              score -                score
                                                                                                                                                   employers             SEE
                                                                                                                             Q1 2012
                                                                                                                                                       38
                                                                                                                                                                        score
                                                                                                                                                                      employees

                                                                                                                                                                             29
As part of the Working Lives report, a new Savings Engagement in               SEE Index Breakdown - level of engagement
Employment (SEE) Index has been devised to track the overall level             by employer size and employee age
of savings engagement in the workplace including awareness levels,
                                                                                Employer by size with level of engagement scores
ownership and enthusiasm for workplace savings (including pensions) on
                                                                                Employee by age with level of engagement scores
the part of UK private sector employers and employees.

These factors were given different weightings to produce a score out of
100 that will be tracked over the coming months and years. The initial SEE
Index shows a worrying lack of engagement by both employees (29 out of
100) and employers (38 out of 100) in the workplace savings arena.

Employee enthusiasm, ownership and awareness – the key areas tracked
by the SEE Index – rose in proportion to their annual earnings – 24 out
of 100 (under £20,000 per year) to 44 out of 100 (over £50,000 per
year). Concerns over immediate spending priorities are frequently stated
as a reason not to save for retirement by employees, and therefore it is
understandable that those who feel more cash-strapped may be less likely
                                                                                                34                   36                      38                    44                 47
to save for retirement. This highlights the challenge ahead for automatic
                                                                                              1 - 49               50 - 99                 100 - 249             250 - 999           1000 +
enrolment, which stands to most benefit those on lower incomes, and
                                                                                                                                       Size of company
those who are also less likely to be interested in saving into a pension.

For employers, the level of interest seems to be down to company size,                                    24
with firms of 1–49 employees (34) being less engaged than those with                                                                                                          27
over 1,000 employees (47).

This may be because only the largest companies will need to meet their                                                                                   30
                                                                                                                               31
automatic enrolment requirements in the next year or so, and may
already have a company pension, while small companies will meet their
automatic enrolment staging over the next few years, and may not have
any current pension provision.

This is the first SEE Index and will act as a benchmark for future tracking.

                                                                                                        18 - 24              25 - 34                   35 - 44                55 +
                                                                                                                                    Age of Employee

                                                                                          Working Lives Report 8
The critical lever – communication and engagement
How employers communicate and engage with their employees about pensions and other                             Attracting employees’ attention:
workplace benefits is likely to be integral to changing the long-term savings culture in the UK.
                                                                                                               While some employees (43%) jumped at the chance to be kept abreast of developments within
How employees gather information about their company pension scheme                                            workplace savings (and 37% trust themselves to make decisions), a similar amount displayed a
                                                                                                               worrying apathy (41%).

                                                                                                               Almost a fifth (18%) would be interested in information on a regular basis in their payslip, 17%
                                                                                                               would like accessible information on the intranet and 7% would like to be informed if their
     Annual statements sent              Use the               From a         Read company       From
                                                                                                               situation changes (for example due to a promotion).
         to their home               company intranet     financial adviser     newsletter    colleagues
            31%                           22%                 18%               16%            14%             However, 8% of employees said they don’t want to know about workplace savings, 6% want
                                                                                                               information less than once a year, and 19% said once a year was enough.

                                                                                                               Despite this apathy, some employees are clearly in need of guidance as 16% say they didn’t know
When employees were asked to think of sources of information about workplace pensions –
                                                                                                               how they wanted to receive information.
other than their employer, personal initiative came to the fore.
                                                                                                               Helping companies support their staff:
24% say that they use the media for information
                                                                                                               As pensions and benefits are a complex area, the guidance that companies can give is strictly regulated,
21% speak to their family and friends                                                                         and the majority of UK companies need support when they are communicating with their staff.
17% use financial advisers for information on workplace pensions                                              Larger companies tend to have specialists on hand – such as HR departments – and half (50%)
15% get information from the Department of Work and Pensions                                                  of companies with more than 5000 employees cite this as one of the sources they use to gather
                                                                                                               information to explain workplace savings and pensions to their employees.
Currently, the level of communication and engagement about workplace savings within
                                                                                                               However, this is not necessarily practical for smaller companies where the most common sources of
companies seems to be relatively low, and the methods used broadly traditional.
                                                                                                               information are financial advisers / investment consultants (31%), pension providers (31%) and the
How employers communicated with employees about pensions                                                       Department for Work and Pensions website (19%).

                                                                                                               Encouraging workplace saving:

                                   20 %                                                 24%                    With workplace pensions becoming increasingly important, the ultimate question facing the pensions
        30%                    only explained the           16%                      said that they            industry is – how do you encourage more employees to save and plan more for their long-term
    said they ‘tend                                                              looked to the pension         future? Employees say this comes down to money with 52% saying that they would save more into
                              benefits of a pens
                                                 ion    waited until there
  not to communicate                                                             trustee or provider to
                                when    someone          were legislative                                      their workplace pension for their retirement if they had an increase in salary / bonus.
    with employees                                                                communicate with
                                    joined the           changes before
       about their                                       communicating                 their staff             However, ‘understanding’ also plays a major role as many employers realise that if employees were
                                     company
        pensions’                                         with their staff                                     aware of how to make the most of their money, they would be in a better position to save into a
                                                                                                               pension. Indeed, 22% of employees want to know how much they should save, 12% want advice on
                                                                                                               how to manage their money and 11% want to understand the importance of saving.

                                                                                                  Working Lives Report 9
Pensions mean different things to different age groups
While automatic enrolment offers the potential of transforming many UK employees’                              Age Group Engagement Differences
retirements, workplace pensions are perceived differently by different age groups.                             What would make employees save more for their retirement

Focus on immediate benefits:
                                                                                                                                                                                                                        32%
While 21% of 35-44s say that a pension scheme is a valued workplace benefit only 7%
of 22-24s agree. The younger age group is more likely to be focused on lifestyle benefits such
                                                                                                                                                                                                                        30%
as gym membership and a subsidised canteen (21% of 22-24s vs. 13% of 35-44s)
as they struggle to get their careers off the ground.                                                                                    18-24    25-34   35-54     55+


This differing focus appears to be due to the fact that the younger generation believes
they are ‘too young’ to start a pension. Almost a third (32%) of 22-24s who have the
opportunity to start a pension through their workplace agree with this statement compared
to just 3% of 30-34s.                                                                                                                                                            24%
                                                                                                                                                                                                    23%
Access to savings key:




                                                                                                            Percentage of engagement
However, while the older generation focuses on pensions, the younger generation focuses
                                                                                                                                            20%                   20%                                                   20%
on what they see as more immediate financial solutions – shorter term savings. Indeed, 7%
of 18-24s and 6% of 25-34s say that the benefits they would most value in the workplace
are access to a wider range of savings or investment vehicles, compared to just 2% of 34-54s.

But while the younger age groups focus on more immediate benefits, they are hungry for
knowledge about pensions as sustained communication from the industry and Government                                                                              15%
about retirement saving begins to hit home.                                                                                                                                      14%                14%
                                                                                                                                            13%
Almost a quarter (24%) of 18-24s said they would save more for their retirement if ‘shown
how to manage their money better’. 20% said they would do this if they ‘understood more
                                                                                                                                                                                                                        11%
about the benefits of saving’ for the long term and a further 20% said they would do this if
                                                                                                                                                                                 10%
‘someone showed them how to save more’.                                                                                                                           9%
                                                                                                                                            8%                                                       8%
If these barriers are overcome, especially at this early age, younger people may develop a
savings habit which they will carry with them throughout their working adult life.

                                                                                                                                                                  5%              5%                5%
                                                                                                                                            4%

                                                                                                                                          If someone         If someone         If someone       If someone          If someone
                                                                                                                                       showed me how      showed me what     showed me how    showed me what         showed me
                                                                                                                                         to save more      the benefits of    to manage my     I might lose if I   what I personally
                                                                                                                                                              saving are       money better      didn’t save       need to save for
                                                                                                                                                                                                                      retirement
                                                                                             Working Lives Report 10
Engagement:
Education, communication and
                                                                             Talking about pensions – Magic Money
engagement are key to helping the                  38% of UK                 As part of its campaign to recognise individuality and
younger age groups get their retirement        employers say that they       engage with customers via an age appropriate medium,
savings on track.                               have no plans to adapt       Aviva launched its Magic Money social media campaign
                                               their existing retirement     in late 2011 – aimed at Generation Y (25-34s).
However, 38% of UK employers say              communication strategies
that they have no plans to adapt their          to suit younger workers      In a series of short film clips shot on the streets
existing retirement communication                                            and in the bars of Brighton and London, magician
strategies to suit younger workers and                                       Pete Hathway used magic tricks with money as
15% say that it is not their place to                                        the central theme to bring home the savings
encourage saving amongst employees.                     15 %                 message to this generation of workers. These clips
                                                                 not their
Younger workers who have their entire             say that it is             were then uploaded onto social media websites
                                                                   urage
careers ahead of them arguably need the            place to enco             and it was viewed 685,445 times. This perfectly
                                                                     gst
most guidance, so it is disappointing to             saving amon             illustrates that communication around pensions
                                                        employe    es
see that employers do not intend to cater                                    can be fun and age appropriate.
to their needs and send them on the path
to further financial security.

Some UK employers have recognised the importance of reaching
the under-35s and 31% intend to explain the benefits of tax and
employer contributions, 19% intend to highlight the fact that by
not saving, they are giving away ‘free money’ and 15% intend to
talk less about retirement and more about long-term saving.




       31%                                              15%
                                                    intend to talk less
    intend to explain
   the benefits of tax    19% intendct            about retirement and
                                                       more about
      and employer       to highlight the fa
                                                     long-term saving
      contributions       that by not saving,
                                             ay
                         they are giving aw
                              ‘free mon ey’




                                                                                        Working Lives Report 11
Confident in the future of workplace saving
The advent of automatic enrolment is a significant change for the UK pensions market and
is likely to put the workplace at the heart of not only most employees’ income generation,
but also their financial planning and wealth generation.

However, as the SEE Index shows, a significant amount of work needs to be done on the
level of engagement employees and employers indicate they have in workplace saving.

This places a huge responsibility on the Government, pensions industry and advisers to
guide the UK’s working population – and their employers – through this process.




   Employers need to:                                                  Employees need to:                          The pensions industry needs to:
   •	 Understand your employees:                                       •	 Take advantage: Don’t miss out on        •	 Listen to customers: Put the
      Understand the different needs and                                  the “free money” your employer may          needs of employers and employees
      priorities of different employees –                                 offer as part of your company pension       at the heart of all you do
      young and old, savers and non-savers
                                                                       •	 Educate yourself: Find out               •	 Provide choice: Provide a range
   •	 Take action: Translate your                                         about automatic enrolment                   of savings options to meet the
      strong awareness of automatic                                       and its benefits – see                      different wants of different
      enrolment into positive action                                      www.direct.gov.uk/en/                       customers
                                                                          pensionsandretirementplanning
   •	 Ask for help: Ask your                                                                                       •	 Minimise opt outs: Positively
      financial adviser and pension                                    •	 Take responsibility: The sooner             sell the benefits of retirement
      provider for support or go to                                       you start to plan for your retirement,      saving to those who have yet to decide
      www.aviva.co.uk/auto-enrolment                                      the better                                  how to react to automatic enrolment
                                                                                                                   •	 Boost engagement: Challenge ourselves
                                                                                                                      to raise Aviva’s SEE Index to over 50




                                                                                         Working Lives Report 12
Appendix 1 – Questions on automatic enrolment answered
What is automatic enrolment?                                                             What is an eligible employee?

 Automatic enrolment is a new process by which employees, if they are                        Any employee who normally works in the UK and who earns over a limit
 not already in a pension scheme that meets the minimum contribution                         set by the Government. The limit is £8,105 for the current tax year.
 levels set by the Government, will join a pension scheme chosen by                          Employees already in a qualifying pension scheme don’t need to be
 their employer. Employees don’t have to do anything to join the scheme                      automatically enrolled into a new scheme but can stay where they are.
 and contributions can be taken from their salary without them having                        True self-employed persons are not covered nor are people who are simply
 to agree to it. Employees will be able to stop paying at any time and,                      office holders in a company, such as a company chairperson. But other
 if they opt out of the scheme within one month of starting, any                             people, including agency staff and in some cases self-employed contractors
 contributions they have made will be refunded to them.                                      who are working for a ‘sole employer’, may need to be auto-enrolled.




What will employers need to do?                                                          Can employers use their current scheme?

 Once the employer reaches their ‘staging date’ they will have to auto-enrol                 Employers can use their current scheme for automatic enrolment, if it can
 all their eligible employees who are not already in a suitable pension scheme               administer automatic enrolment, or they could use a new scheme. They
 into an automatic enrolment pension scheme. They also have to allow their                   don’t have to use their current scheme if they don’t want to.
 other employees who are not eligible the right to opt in and may need to
 pay contributions for these employees as well. Employers can delay auto-
 enrolling eligible employees for up to three months to avoid auto-enrolling
 very short term, temporary employees.




                                                                            Working Lives Report 13
What is NEST?                                                                             How much will this cost employers?

 NEST stands for the National Employment Savings Trust. NEST is a new                         Initially, employers will have to pay no less than 2% of an employee’s
 government-sponsored pension provider. It has been created to support                        banded earnings into a scheme. Employers can ask employees to pay as well
 automatic enrolment in sections of the employer market where private providers               but the employer cannot pay any less than 1% of these banded earnings. For
 are unable to operate commercially – e.g. at the very small end of the employer              the current tax year banded earnings is pay between £5,564 and £42,475.
 market. For more information about NEST, see www.nestpensions.org.uk                         It is proposed that the contribution rates increase to 5% of banded earnings
                                                                                              from October 2017, with the employer paying no less than 2%, and 8% of
                                                                                              banded earnings from October 2018, with the employer paying no less than
                                                                                              3%. The employee can be asked to make up the differences between the
Do employers have to use NEST for automatic enrolment?                                        total and whatever the employer pays. Alternatively if the employer wishes
                                                                                              to avoid using banded earnings, contributions can be based on percentages
 No, NEST is one of the many alternatives available to employers.
                                                                                              of pensionable earnings or total earnings. The percentages they must use are
 NEST however has a public service obligation which means that employers
                                                                                              very similar to those stated above.
 who cannot find an alternative provider will be able to use NEST.




                                                                           Working Lives Report 14
Methodology
When do employers need to start automatic enrolment?                                              The Aviva Working Lives Report was designed and produced by Aviva, and Wriglesworth
                                                                                                  Research in association with Opinion Leader. As part of this, 2,004 private sector
                                                                                                  employees and 210 private sector employers were interviewed in the first quarter of 2012.
 This is still subject to consultation. The proposals are as follows. All staging
                                                                                                  This data was combined with additional information from the sources listed below and
 dates relate to the first day of a month2.                                                       used to form the basis of the Working Lives Report in April 2012.

 •	 The staging dates for employers with 250 or more members are between                          Additional data sources include:
    October 2012 and February 2014 with the largest employers going earliest.                     1.	 Aviva/Deloitte – Pensions Gap – September 2010

 •	 Employers with 50 to 249 members will stage between April 2014 and                            2.	 ONS – Annual Survey of Hours and Earnings – December 2011

    April 2015 and those with 30 to 49 members will stage between August                          3.	 ONS – Labour Market Statistics – March 2012

    2015 and October 2015.                                                                        4.	 University of Strathclyde – Company Size Definitions – March 2012

                                                                                                  5.	 ONS – Membership of Workplace pension schemes – February 2012
 •	 Employers with less than 30 members will stage between January 2016
                                                                                                  6.	 Bersin  Associates – Cost of Recruitment – December 2011
    and April 2017, apart from one test group who will stage in June 2015.

 •	 All other employers, including new employers will stage between April                         Technical notes
    2017 and February 2018. Employers with less than 50 members will be                           l	     For the purpose of this report, a small company is defined as up to 50 employees,
                                                                                                         a medium company is defined as up to 250 employees and a large company has
    subdivided by their PAYE references, other larger employers stage in
                                                                                                         more than 250 employees5.
    accordance with their size.
                                                                                                  For further Information on the report or for a comment, please contact
 For more information about automatic enrolment,                                                  Diane Mangan at the Aviva Press Office on 07800 691714 / diane.mangan@aviva.co.uk
                                                                                                  or Fiona Robertson on 07800 692299 / fiona.robertson@aviva.co.uk
 see http://www.aviva.co.uk/auto-enrolment/




                                                                               Working Lives Report 15
WORKING_LIVES_33770 05/2012 © Aviva plc

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Workplace pensions attitudes and savings engagement

  • 1. Working Lives A research report into employer and employee attitudes to saving in the workplace Edition 1
  • 2. Overview of the report Introducing Aviva’s first Working Lives report • Working life in the UK today 3 More than half of employees (56%) agree that pensions are the When David Lloyd George introduced the first state pension in Britain over best way to save for retirement – with employees who contribute 100 years ago (January 1909), it had the simple aim of giving people the putting aside 5.45% of their salary and employers contributing 6.40%. possibility in older age of living free of poverty and the workhouse. Today, being able to sustain a comfortable standard of living when • Transforming workplace pensions 5 they finally stop working is a goal for most UK workers. However, the While 70% of employers are aware of automatic enrolment, pressures of family life and daily living expenses, a lack of job security and 68% of employees have little or no knowledge of the subject. economic uncertainty leaves today’s workers juggling their short-term needs with long-term financial goals. Planning for retirement is therefore • Beyond pensions – the value of workplace benefits 7 an easy decision to put off until tomorrow. Almost all (96%) companies agree that their employees are critical The simple fact is that people in the UK are not saving enough for their to their success and 78% of employers offer some type of benefits retirement. In a 2010 study, Aviva identified the annual pension gap (the difference between to encourage motivation and staff retention. what is needed to live comfortably in retirement and actual expected income) to be £318 billion or £10,300 per person, per year in the UK for those retiring over the next 40 years1. • he Savings Engagement in Employment (SEE) Index T 8 The first SEE Index shows low level of engagement among employers and employees. The solution is not a simple one, and neither is there an immediate solution. Just as the Government 100 years ago made a landmark decision to introduce a pension to help Britain’s • The critical lever – communication and engagement 9 workers plan for the long-term, so today’s Government is on the brink of implementing Almost one in three companies (30%) say they tend not to communicate pension reforms that will mean every employee in the country will be automatically enrolled to employees about pensions (beyond the basic requirements), as the into a workplace pension. From later this year, millions of people who have so far not been majority of employers look for support when discussing this issue. saving for their retirement will begin putting money aside for the first time. The Working Lives report from Aviva - one of the UK’s leading providers of workplace • Pensions mean different things to different age groups 10 pensions - aims to analyse the UK’s rapidly evolving workplace savings market, asking Younger age groups focus on more immediate benefits but are hungry employers and employees about their attitudes to saving in the workplace. for knowledge on money management skills and pensions. This fresh perspective on savings in the workplace contrasts the views of more than 200 • Confident in the future of workplace saving 12 private sector UK companies against the opinions of more than 2,000 private sector workers. A new Savings Engagement in Employment (SEE) Index also creates a benchmark, which will Recommendations for employees, employers and the pensions industry. be tracked over time, to measure the overall level of savings engagement in the workplace. • Appendix 1 – Questions on automatic enrolment answered 13 We look forward to monitoring the results and working towards a healthy workplace saving culture in the UK. • Methodology 15 Graham Boffey Managing Director, Corporate Benefits, Aviva UK Life Working Lives Report 2
  • 3. Working life in the UK today The start of automatic enrolment in October 2012 will affect all of the UK’s working population and forever change how people save for their However, the importance of financial rewards retirement2. More than 29 million adults in the UK are employed – of whom 23.17 million are employed in the private sector3. cannot be underestimated, with 53% of workers reporting that their key workplace But what is the current workplace environment onto which we are pinning so many of our hopes for Britain’s savings future? Despite the current concern is how their pay compares to the economic uncertainty, Aviva’s research shows that Britain’s private sector workers are generally happy, with 27% saying that they really enjoy their cost of living, whilst 37% are concerned work and a further 45% saying they quite enjoy their work. about job security. Against this backdrop, 96% of UK private sector employers say that Employee Job Satisfaction their employees are absolutely critical to the Measuring employees’ happiness in the workplace by age group success of the business - so ensuring they feel Employee age range motivated and valued is a key consideration. 22-24 25-29 30-34 35-44 45-54 55-64 Despite this, when asked about their other key business concerns, it is not employees Really enjoy work but commercial success that’s top of employers’ minds – 58% state that keeping up with the competition is critical, and 50% said they worry about adopting more efficient systems and technology. Of their employee 27% 23% 28% 27% 28% 26% priorities, 50% of employers indicate that their focus for the next 12 months is on developing their existing workers. Quite enjoy work Who is saving for retirement: More than half (56%) of UK private sector employees agree that pensions are the top way to save for their retirement, followed by 41% 46% 44% 47% 46% 40% property (43%) and a range of savings accounts (43%). But not everyone has a pension. enjoy their work According to employees, 54% say their TOTAL who employer offers a workplace pension. However, when asked, only 35% of employees say they have one and 58% say they do not. 68% 70% 72% 74% 73% 66% = 2% of the age group Working Lives Report 3
  • 4. Median Employer and Employee Pension Contributions Employee Typical pension contributions: 5.22% Employer The typical amount that a UK employee with a workplace pension is contributing to the scheme is 5.45% £1,205 of their salary (or £1,592 per year). The typical amount that a UK company contributes to an individual’s pension 5.69% % % of salary scheme is 6.40% of an employee’s salary (or £1,783 per year). £1,371 Employees in the North West Scotland However, while these sums are not insignificant, 11% of employees say they have no idea how much contribute most (5.77%) they contribute and a further 17% have no idea how much their employer pays in. Employers in the South West contribute most (6.82%) Employees workplace pension provision: 5.43% Ireland £1,357 5.80% 5.43% £1,402 N. West N. East £1,357 5.75% £1,437 5.77% £1,376 5.50% £1,425 6.50% 5.60% £1,743 £1,292 Yorks Humber 38% 28% 15% 4% 4% 4% 2% E. Midlands 5.00% Employer does not offer a Contribute to their pension Employer offers Company Not eligible to join Simply don’t Pay into a £1,536 company pensions scheme as does their employer a scheme but neither contributes but their company know what is company pension, party contributes they do not pension scheme on offer but their employer does not 5.30% 5.50% £1,833 5.45% £1,413 5.57% £1,976 5.89% Actively decided against: £1,578 £1,571 5.93% Of those employees who are offered a pension scheme and actively decide not to contribute, the largest proportion (55%) £2,212 6.50% W. Midlands say that they simply don’t have the additional cash to put into a pension at this time. More immediate costs appear to hamper £2,275 E. Anglia pension saving with some saying they have to repay debts (28%) and others citing the need to pay for immediate family costs 5.48% (20%), as a barrier to saving. Wales £2,200 London S. West A total of 17% of those who were offered an employer pension but do not contribute to one themselves, said this was because 5.58% 5.88% they didn’t trust pensions, and 4% said they did not trust their employer. One in five (21%) 25-34 year olds said they did not £1,441 £2,352 S. East trust pensions, the highest percentage among those surveyed, and the group who - it could be argued - have been making some 6.82% of the biggest financial decisions of their lives against the backdrop of the most turbulent economic climate of recent times. £1,810 6.78% 5.50% £2,328 £1,925 Working Lives Report 4
  • 5. Transforming workplace pensions Top Five Reasons People Don’t Contribute to Workplace Pensions Levels of Planning for Automatic Enrolment by Company How prepared companies feel for the new legislation by company size No spare cash to Fully prepared Well advanced Started contribute 55% 57% 31% planning to a 9% pension Debts to pay off 28% Over 1000 Immediate family needs 20% are more important Don’t trust pensions 17% Fully prepared Well advanced Started planning Need to start No plans 3% 33% 19% 28% discussion Company Size by employees 17% Rather have the 13% cash now 100 to 249 During the next few years all UK private sector businesses will be required to pay into a workplace pension for eligible employees under the automatic enrolment regulations. Employers will be required to contribute to an employee’s pension scheme if the individual chooses not to opt out. Some of the most common questions about what automatic enrolment means for employers and employees are answered in Appendix 1 of this report (page 13). Fully prepared Well Started planning Need to start discussion No plans 22% advanced 28% 28% 11% 11% It is not surprising that automatic enrolment is something that many employers are aware of, 70% say they know about the new legislation and 43% have actively started planning for its introduction. However, when their understanding and intended actions are more closely 1 to 49 examined, the picture is less clear and perhaps suggests that many employers have not thought through the long-term requirements beyond their initial staging dates. Overall, just under a quarter of companies (23%) said they feel fully prepared and understand what they will put in place, 11% said their planning is well advanced and 28% have started planning. On the other hand, 11% of those who have heard of the legislation have no plans at all, and 27% say that they have not started discussing the legislative implications for their business. Working Lives Report 5
  • 6. The consumer awareness gap: Those who are undecided amount to 21% and it is largely these ‘undecided’ workers who While a high proportion of employers are at least aware of automatic enrolment (70%), a significant employers, the Government and the broader industry must target. number of private sector employees (68%) have little or no knowledge of the subject. This illustrates a Over a third (37%) of employees think they will opt out. This breaks down into: 18% who say they critical challenge that will need to be overcome if automatic enrolment is to gain traction in the workplace. cannot afford it, 16% will opt out as ‘they prefer to make their own arrangements’, and 3% will Even those employees who said they had some knowledge on the subject, when questioned opt out when they get around to it. further actually had little depth of understanding as to what it might mean for them personally. When asked what they think their employees’ opt out rates will be, employers’ estimations are 26% 36% generally in line with those of employees. Almost a quarter of employers (23%) think that none of had no idea how it said that as they their staff will opt out and 27% said they are unsure of how many of their staff will opt out. might affect them were already in a pension, it would Of those who feel that some of their staff will opt out, the typical percentage of workers they 13% felt it would have not impact on them believe will actively decide to leave the scheme is 33%. 15% an impact but did felt they would Employers Views On % Of Employees Who Will Opt Out not know what receive less money The percentage of employers that don’t know how many employees will opt out that would be in their pay packet 9% 24% were aware that they would be automatically ONLY 33% enrolled into a pension for the first time 27% The choice to adapt or change: 21% 15% For those companies who have started planning for automatic enrolment and currently offer a pension, the majority of these (67%) have indicated that they intend to maintain their current scheme. The remainder (32%) will adopt a two-tier system by maintaining their current pension provision and adding a compliant second scheme for those employees who are not yet scheme members. 1000+ On an encouraging note, 42% of employers say they don’t think this change will have an impact on 50-99 their business and 31% say it will have a positive impact on their business. 1 to 49 250-999 To opt out or not to opt out: 100-249 One of the key factors in measuring the success of automatic enrolment will be the level of Size of company by employee employee opt out rates. Large companies (+1000 employees)4 are least likely to believe that their employees will opt out, When asked about how they will respond to automatic enrolment, 43% of those employees without predicting that just 12% will choose not to belong to the scheme. On the other hand, small a pension currently said they will remain within the scheme once enrolled. This breaks down into: 27% businesses (1-19 employees) are most likely to predict that their employees will opt out (37%). said they will be very pleased to have a pension, 8% said they will contribute more than the minimum levels, and 8% said they will stay in because they could not be bothered to opt out. Working Lives Report 6
  • 7. Beyond pensions – the value of workplace benefits The vast majority (96%) of employers agree that their employees are critical to their success and Most common UK workplace benefits: are increasingly expecting high levels of creativity and initiative (92%) from their staff. However, Excluding pensions, the most common benefits UK workers are offered are annual/performance- people are already working on average 42.7 hours per week5 and many are concerned about how based bonuses (35%), life insurance / death in service benefit (24%), health insurance (23%) and the rising cost of living will be met by their salaries alone. entry into the company share scheme (14%). Not all benefits are directly financial and over one in five (22%) UK workers say their employer provides items such as luncheon vouchers, subsidised gym Wage increases are not always possible as companies need to continue to be prudent with their membership, crèche facilities or the opportunity to take a sabbatical. spending. Indeed, over a third (39%) of businesses are looking for ways to motivate staff ‘without unduly increasing remuneration’ and 46% of businesses say they design their remuneration Not all benefits are equal: packages carefully to control costs. What an employee is offered and what they value is not always the same but it does appear that UK private sector employers are beginning to embrace a broader range of options. Attracting and keeping employees: With the cost of recruitment standing at an average £5,311 per hire6, the importance of a Benefits employers’ offer vs. those most valued by employees good benefits package as a retention and motivational tool cannot be overlooked. This fact is recognised by many UK businesses as over three-quarters (78%) offer their employees benefits Health beyond their basic salary. Annual Bonus Insurance 35% Pension scheme* Life 23% Not surprisingly, salary / wages is highly valued by the majority of employees with half (50%) Non- 33% Insurance / financial rating this as the most important element of their job. However, almost the same amount (46%) Death In Service benefits Health Benefit want a healthy work-life balance, 46% see working within a good team as important and 40% Insurance 22% 24% say that ‘doing a job they love’ is key to job satisfaction. Annual Bonus Pension 15% 36% scheme Life Insurance Non-financial Top Five Most Important Aspects of a Persons Job 16% benefits 14% 14% Employer offers Employee values Pension scheme* = Money purchase / Defined contribution pension scheme Top five benefits employers offer employees, broken down by age TOTAL 18-24 25-34 35-54 55+ Flexibility and Annual bonus or performance based bonus 35% 34% 41% 35% 28% work-life balance Doing a job I love 40% Money Purchase / Defined Contribution 33% 19% 36% 36% 31% 46% Pension Scheme Life insurance / death in service insurance 24% 15% 23% 27% 22% Good facilities / Health insurance 23% 19% 24% 24% 19% environment at work Non-financial benefits 22% 29% 27% 21% 16% 28% Working within a good Although pensions are considered the second most valuable benefit by employees, when asked The salary / wages quality team how they would prefer to save for retirement they came out on top – pensions (56%), and property 50% 46% retains a strong foothold (43%) despite stagnation in the housing market. Working Lives Report 7
  • 8. First SEE The SEE Index Index score - score employers SEE Q1 2012 38 score employees 29 As part of the Working Lives report, a new Savings Engagement in SEE Index Breakdown - level of engagement Employment (SEE) Index has been devised to track the overall level by employer size and employee age of savings engagement in the workplace including awareness levels, Employer by size with level of engagement scores ownership and enthusiasm for workplace savings (including pensions) on Employee by age with level of engagement scores the part of UK private sector employers and employees. These factors were given different weightings to produce a score out of 100 that will be tracked over the coming months and years. The initial SEE Index shows a worrying lack of engagement by both employees (29 out of 100) and employers (38 out of 100) in the workplace savings arena. Employee enthusiasm, ownership and awareness – the key areas tracked by the SEE Index – rose in proportion to their annual earnings – 24 out of 100 (under £20,000 per year) to 44 out of 100 (over £50,000 per year). Concerns over immediate spending priorities are frequently stated as a reason not to save for retirement by employees, and therefore it is understandable that those who feel more cash-strapped may be less likely 34 36 38 44 47 to save for retirement. This highlights the challenge ahead for automatic 1 - 49 50 - 99 100 - 249 250 - 999 1000 + enrolment, which stands to most benefit those on lower incomes, and Size of company those who are also less likely to be interested in saving into a pension. For employers, the level of interest seems to be down to company size, 24 with firms of 1–49 employees (34) being less engaged than those with 27 over 1,000 employees (47). This may be because only the largest companies will need to meet their 30 31 automatic enrolment requirements in the next year or so, and may already have a company pension, while small companies will meet their automatic enrolment staging over the next few years, and may not have any current pension provision. This is the first SEE Index and will act as a benchmark for future tracking. 18 - 24 25 - 34 35 - 44 55 + Age of Employee Working Lives Report 8
  • 9. The critical lever – communication and engagement How employers communicate and engage with their employees about pensions and other Attracting employees’ attention: workplace benefits is likely to be integral to changing the long-term savings culture in the UK. While some employees (43%) jumped at the chance to be kept abreast of developments within How employees gather information about their company pension scheme workplace savings (and 37% trust themselves to make decisions), a similar amount displayed a worrying apathy (41%). Almost a fifth (18%) would be interested in information on a regular basis in their payslip, 17% would like accessible information on the intranet and 7% would like to be informed if their Annual statements sent Use the From a Read company From situation changes (for example due to a promotion). to their home company intranet financial adviser newsletter colleagues 31% 22% 18% 16% 14% However, 8% of employees said they don’t want to know about workplace savings, 6% want information less than once a year, and 19% said once a year was enough. Despite this apathy, some employees are clearly in need of guidance as 16% say they didn’t know When employees were asked to think of sources of information about workplace pensions – how they wanted to receive information. other than their employer, personal initiative came to the fore. Helping companies support their staff: 24% say that they use the media for information As pensions and benefits are a complex area, the guidance that companies can give is strictly regulated, 21% speak to their family and friends and the majority of UK companies need support when they are communicating with their staff. 17% use financial advisers for information on workplace pensions Larger companies tend to have specialists on hand – such as HR departments – and half (50%) 15% get information from the Department of Work and Pensions of companies with more than 5000 employees cite this as one of the sources they use to gather information to explain workplace savings and pensions to their employees. Currently, the level of communication and engagement about workplace savings within However, this is not necessarily practical for smaller companies where the most common sources of companies seems to be relatively low, and the methods used broadly traditional. information are financial advisers / investment consultants (31%), pension providers (31%) and the How employers communicated with employees about pensions Department for Work and Pensions website (19%). Encouraging workplace saving: 20 % 24% With workplace pensions becoming increasingly important, the ultimate question facing the pensions 30% only explained the 16% said that they industry is – how do you encourage more employees to save and plan more for their long-term said they ‘tend looked to the pension future? Employees say this comes down to money with 52% saying that they would save more into benefits of a pens ion waited until there not to communicate trustee or provider to when someone were legislative their workplace pension for their retirement if they had an increase in salary / bonus. with employees communicate with joined the changes before about their communicating their staff However, ‘understanding’ also plays a major role as many employers realise that if employees were company pensions’ with their staff aware of how to make the most of their money, they would be in a better position to save into a pension. Indeed, 22% of employees want to know how much they should save, 12% want advice on how to manage their money and 11% want to understand the importance of saving. Working Lives Report 9
  • 10. Pensions mean different things to different age groups While automatic enrolment offers the potential of transforming many UK employees’ Age Group Engagement Differences retirements, workplace pensions are perceived differently by different age groups. What would make employees save more for their retirement Focus on immediate benefits: 32% While 21% of 35-44s say that a pension scheme is a valued workplace benefit only 7% of 22-24s agree. The younger age group is more likely to be focused on lifestyle benefits such 30% as gym membership and a subsidised canteen (21% of 22-24s vs. 13% of 35-44s) as they struggle to get their careers off the ground. 18-24 25-34 35-54 55+ This differing focus appears to be due to the fact that the younger generation believes they are ‘too young’ to start a pension. Almost a third (32%) of 22-24s who have the opportunity to start a pension through their workplace agree with this statement compared to just 3% of 30-34s. 24% 23% Access to savings key: Percentage of engagement However, while the older generation focuses on pensions, the younger generation focuses 20% 20% 20% on what they see as more immediate financial solutions – shorter term savings. Indeed, 7% of 18-24s and 6% of 25-34s say that the benefits they would most value in the workplace are access to a wider range of savings or investment vehicles, compared to just 2% of 34-54s. But while the younger age groups focus on more immediate benefits, they are hungry for knowledge about pensions as sustained communication from the industry and Government 15% about retirement saving begins to hit home. 14% 14% 13% Almost a quarter (24%) of 18-24s said they would save more for their retirement if ‘shown how to manage their money better’. 20% said they would do this if they ‘understood more 11% about the benefits of saving’ for the long term and a further 20% said they would do this if 10% ‘someone showed them how to save more’. 9% 8% 8% If these barriers are overcome, especially at this early age, younger people may develop a savings habit which they will carry with them throughout their working adult life. 5% 5% 5% 4% If someone If someone If someone If someone If someone showed me how showed me what showed me how showed me what showed me to save more the benefits of to manage my I might lose if I what I personally saving are money better didn’t save need to save for retirement Working Lives Report 10
  • 11. Engagement: Education, communication and Talking about pensions – Magic Money engagement are key to helping the 38% of UK As part of its campaign to recognise individuality and younger age groups get their retirement employers say that they engage with customers via an age appropriate medium, savings on track. have no plans to adapt Aviva launched its Magic Money social media campaign their existing retirement in late 2011 – aimed at Generation Y (25-34s). However, 38% of UK employers say communication strategies that they have no plans to adapt their to suit younger workers In a series of short film clips shot on the streets existing retirement communication and in the bars of Brighton and London, magician strategies to suit younger workers and Pete Hathway used magic tricks with money as 15% say that it is not their place to the central theme to bring home the savings encourage saving amongst employees. 15 % message to this generation of workers. These clips not their Younger workers who have their entire say that it is were then uploaded onto social media websites urage careers ahead of them arguably need the place to enco and it was viewed 685,445 times. This perfectly gst most guidance, so it is disappointing to saving amon illustrates that communication around pensions employe es see that employers do not intend to cater can be fun and age appropriate. to their needs and send them on the path to further financial security. Some UK employers have recognised the importance of reaching the under-35s and 31% intend to explain the benefits of tax and employer contributions, 19% intend to highlight the fact that by not saving, they are giving away ‘free money’ and 15% intend to talk less about retirement and more about long-term saving. 31% 15% intend to talk less intend to explain the benefits of tax 19% intendct about retirement and more about and employer to highlight the fa long-term saving contributions that by not saving, ay they are giving aw ‘free mon ey’ Working Lives Report 11
  • 12. Confident in the future of workplace saving The advent of automatic enrolment is a significant change for the UK pensions market and is likely to put the workplace at the heart of not only most employees’ income generation, but also their financial planning and wealth generation. However, as the SEE Index shows, a significant amount of work needs to be done on the level of engagement employees and employers indicate they have in workplace saving. This places a huge responsibility on the Government, pensions industry and advisers to guide the UK’s working population – and their employers – through this process. Employers need to: Employees need to: The pensions industry needs to: • Understand your employees: • Take advantage: Don’t miss out on • Listen to customers: Put the Understand the different needs and the “free money” your employer may needs of employers and employees priorities of different employees – offer as part of your company pension at the heart of all you do young and old, savers and non-savers • Educate yourself: Find out • Provide choice: Provide a range • Take action: Translate your about automatic enrolment of savings options to meet the strong awareness of automatic and its benefits – see different wants of different enrolment into positive action www.direct.gov.uk/en/ customers pensionsandretirementplanning • Ask for help: Ask your • Minimise opt outs: Positively financial adviser and pension • Take responsibility: The sooner sell the benefits of retirement provider for support or go to you start to plan for your retirement, saving to those who have yet to decide www.aviva.co.uk/auto-enrolment the better how to react to automatic enrolment • Boost engagement: Challenge ourselves to raise Aviva’s SEE Index to over 50 Working Lives Report 12
  • 13. Appendix 1 – Questions on automatic enrolment answered What is automatic enrolment? What is an eligible employee? Automatic enrolment is a new process by which employees, if they are Any employee who normally works in the UK and who earns over a limit not already in a pension scheme that meets the minimum contribution set by the Government. The limit is £8,105 for the current tax year. levels set by the Government, will join a pension scheme chosen by Employees already in a qualifying pension scheme don’t need to be their employer. Employees don’t have to do anything to join the scheme automatically enrolled into a new scheme but can stay where they are. and contributions can be taken from their salary without them having True self-employed persons are not covered nor are people who are simply to agree to it. Employees will be able to stop paying at any time and, office holders in a company, such as a company chairperson. But other if they opt out of the scheme within one month of starting, any people, including agency staff and in some cases self-employed contractors contributions they have made will be refunded to them. who are working for a ‘sole employer’, may need to be auto-enrolled. What will employers need to do? Can employers use their current scheme? Once the employer reaches their ‘staging date’ they will have to auto-enrol Employers can use their current scheme for automatic enrolment, if it can all their eligible employees who are not already in a suitable pension scheme administer automatic enrolment, or they could use a new scheme. They into an automatic enrolment pension scheme. They also have to allow their don’t have to use their current scheme if they don’t want to. other employees who are not eligible the right to opt in and may need to pay contributions for these employees as well. Employers can delay auto- enrolling eligible employees for up to three months to avoid auto-enrolling very short term, temporary employees. Working Lives Report 13
  • 14. What is NEST? How much will this cost employers? NEST stands for the National Employment Savings Trust. NEST is a new Initially, employers will have to pay no less than 2% of an employee’s government-sponsored pension provider. It has been created to support banded earnings into a scheme. Employers can ask employees to pay as well automatic enrolment in sections of the employer market where private providers but the employer cannot pay any less than 1% of these banded earnings. For are unable to operate commercially – e.g. at the very small end of the employer the current tax year banded earnings is pay between £5,564 and £42,475. market. For more information about NEST, see www.nestpensions.org.uk It is proposed that the contribution rates increase to 5% of banded earnings from October 2017, with the employer paying no less than 2%, and 8% of banded earnings from October 2018, with the employer paying no less than 3%. The employee can be asked to make up the differences between the Do employers have to use NEST for automatic enrolment? total and whatever the employer pays. Alternatively if the employer wishes to avoid using banded earnings, contributions can be based on percentages No, NEST is one of the many alternatives available to employers. of pensionable earnings or total earnings. The percentages they must use are NEST however has a public service obligation which means that employers very similar to those stated above. who cannot find an alternative provider will be able to use NEST. Working Lives Report 14
  • 15. Methodology When do employers need to start automatic enrolment? The Aviva Working Lives Report was designed and produced by Aviva, and Wriglesworth Research in association with Opinion Leader. As part of this, 2,004 private sector employees and 210 private sector employers were interviewed in the first quarter of 2012. This is still subject to consultation. The proposals are as follows. All staging This data was combined with additional information from the sources listed below and dates relate to the first day of a month2. used to form the basis of the Working Lives Report in April 2012. • The staging dates for employers with 250 or more members are between Additional data sources include: October 2012 and February 2014 with the largest employers going earliest. 1. Aviva/Deloitte – Pensions Gap – September 2010 • Employers with 50 to 249 members will stage between April 2014 and 2. ONS – Annual Survey of Hours and Earnings – December 2011 April 2015 and those with 30 to 49 members will stage between August 3. ONS – Labour Market Statistics – March 2012 2015 and October 2015. 4. University of Strathclyde – Company Size Definitions – March 2012 5. ONS – Membership of Workplace pension schemes – February 2012 • Employers with less than 30 members will stage between January 2016 6. Bersin Associates – Cost of Recruitment – December 2011 and April 2017, apart from one test group who will stage in June 2015. • All other employers, including new employers will stage between April Technical notes 2017 and February 2018. Employers with less than 50 members will be l For the purpose of this report, a small company is defined as up to 50 employees, a medium company is defined as up to 250 employees and a large company has subdivided by their PAYE references, other larger employers stage in more than 250 employees5. accordance with their size. For further Information on the report or for a comment, please contact For more information about automatic enrolment, Diane Mangan at the Aviva Press Office on 07800 691714 / diane.mangan@aviva.co.uk or Fiona Robertson on 07800 692299 / fiona.robertson@aviva.co.uk see http://www.aviva.co.uk/auto-enrolment/ Working Lives Report 15