(1) Facebook will soon have over 850 million users worldwide, with the top three countries being the US, India, and UK. (2) Managing a Facebook page involves tools like the admin panel, tabs/apps, and highlighting posts. (3) Best practices for pages include using eye-catching cover photos, updating regularly, and keeping content visual and engaging.

1. Facebook Timeline
Are you ready for the change?
Presented by:
Michelle Conaghan
www.avvio.com
www.facebook.com/avvio

3. Not another change

4. Facebook Global Stats
 845 million plus users world wide
 Top three countries include US, India, UK
 US has 155 million user.
 50% return daily
 Business are only reaching 16% of fans
 350 million mobile users
Irish Stats
 2.1 million user in Ireland
UK Stats
• 30 million users in the UK

6. Managing your page

7. Managing your page
• Admin panel
• Tabs are now apps
• Pin to the top
• About us
• Place page – maps
• Notifications
• Highlight posts

8. Insights on Timeline

9. GM’s want results in the form of ROI

10. People talking about this
 Liked your Page
 Liked, commented on, or shared your
Page post
 Answered a Question you’ve asked
 Responded to your event
 Mentioned your Page
 Tagged your Page in a photo
 Checked in or recommended you

11. Best practice guidelines

12. Best Practice
• Cover dimension – 851 x 315
• Profile image – 180 x 180
• No CTA’s on the cover
• No promotions or discounts
• No arrows or incentives to like
• Avoid excessive wording
• Run competitions through a third party application
• Update regularly
• Speed of response

13. Opportunities

14. Turn connections into customers

15. 18-34 year old women are the most active
U.S. Social Network Use by Age, Demographics
Base: U.S. social media users, Q3 2011
Source: The Nielsen Company

16. Customers expect something in return for a ‘Like’
Expect access to exclusive
content, events or sales
58%
Expect discounts or
promotions through Facebook
58%
Expect to receive updates
about the co. to the newsfeed
47%
Expect the company to post
updates, photos or videos to newsfeed
39%
Expect to share with friends,
family and/or coworkers
38%
Expect the name of co.
to show up on my profile
37%
Do not expect
anything to happen
37%
Expect the co. to send more relevant
content based on my public profile
36%
Expect to interact with page
owner (e.g., brand, person)
28%
Expect the co. to access data Consumer Expectations for Brand Liking
in my public profile
27%
% of Facebook users, September 2011
Source: ExactTarget
Expect the co. to contact me
through other channels
24%

17. 55+ user visits from mobile double
109%
76%
68% 67% 70%
61%
45% 44%
41%
37%
16%
Social Network Growth, by Age, Ethnicity
% change, Q3 2010 v. Q3 2011
Source: The Nielsen Company

20. Opportunities
• Eye catching emotive cover shots
• Strong profile images
• Direct messages from fans
• Prioritise app importance
• Pin the most important content
to the top
• Star interesting and visual
content
• Tell the story of your hotel
through Milestones

21. New Facebook cover

22. Tips for increased engagement

24. Tips
• Localise your content
• Keep it visual
• Pin important items
• Speed of response
• Listen to the feedback
• Use timeline to tell the
story of your brand
• Keep it fresh and engaging
• Consider ads to amplify
your message

26. Listen

27. The challenge for hotels is
to stand out from the crowd

28. Facebook Places update
• Check-in numbers on Facebook to be
revised
• Accurate and holistic picture of how
people visit your business.
• When people tag their friends at a
location and upload a photo, those
tags will be counted to include more
accurate check-in information.
• If a group of friends checks into a
location, all the people tagged are
counted in the check in stats.

30. Latest news, resources and tips

31. Social Community
www.facebook.com/avvio
www.twitter.com/avviotweets
www.linkedin.com/groups?about=&gid=3383791
https://plus.google.com/112277724145950763291
www.avvio.com/news-and-events.html