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1. Pick ‘n’ mix for a sweet
Conten Strateg
Variety is the spice of every content strategy. Get the mix
just right to hit the sweet spot with your audience!
Landin Pag
STEP
On STEP
55% increase in inbound leads when
adding 5 landing pages to existing 10
More landing pages + more calls to action
= MORE CONVERSION
Your Weit
Tw
Check your bag
is fit for purpose!
A website health check
will show what needs to
be fixed to get the most
from your content.
Scoop traffic and direct
visitors on your site!
*TIP: Best in class content marketers use 14 tactics on average
New rticl Featur
Super sticky content
to chew over!
82% of consumers like
reading relevant
branded content
48% of consumers feel
more positive about
brands that publish
relevant content
STEP
re
Exciting minty
fresh bursts!
90% of UK marketers
publish news articles on
their sites, making it the
most-used content
marketing tactic
3 in 5 consumers read
branded content while
looking at products
to buy
Blog Newsletter
Hundreds of flavour
combinations to suit
all tastes!
Refreshing the minds
of your customers
each time!
Irrelevant and repetitive
content are top reasons
for unsubscribing
1 in 5 recipients spend
at least 1h/week engaging
with marketing emails
57% of companies have
acquired a customer
via their blog
Pretty enjoyable!
90% of info transmitted
to the brain is visual
High-quality infographics
are 30x more likely
to be read than text
Publishing infographics
leads to an average
12% traffic growth
Enjoy the flavour
for longer!
Posts with videos attract
3 times more inbound
links than plain text posts
C Studi Whit Paper
Faceboo Pt
Engage with a wide
variety of people!
185% traffic increase
when companies have
1,000+ Likes
4 in 5 social media
users want to connect with
brands on Facebook
Press Releases
How-to Guides
Tweet
A great way to spread
your message!
1 in 3 marketers have
generated leads
through Twitter
Companies with 51-100
followers generate
106% more traffic
than those with
25 or fewer
Can’t find
what you are
looking for?
Just ask me!
Animation
And more!
Companies that blog 15
times or more a month
get 5 times more
traffic than non-blogging
companies
Infographic Vide
Thought leadership
to stand out from
the crowd!
The proof that you're
top banana!
UK internet users spend
45% longer watching
online videos now than
in 2012
70% increase in visits
to video sites since 2011
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http://oers.hubspot.com/marketing-benchmarks-from-7000-businesses
http://contentmarketinginstitute.com/wp-content/uploads/2013/03/UK_Research_CMI_2013_Final-3.pdf
http://www.the-cma.com/uploads/documents/cma-01.jpg
http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf
http://www.exacttarget.com/resources/SFF8.pdf
http://emailstatcenter.com/Usage.html
http://www.customermagnetism.com/infographics/what-is-an-infographic/
http://www.experian.com/blogs/hitwise-uk/2013/03/26/online-video-exceeds-1-billion-visits-a-month/
http://www.mediabistro.com/alltwitter/digital-marketing-2011_b15395
http://www.eccolomedia.com/IMAGES/PUBLICATIONS/2012_B2B_Technology_Collateral_Survey_Report.pdf
http://www.thinkstockphotos.co.uk/
58% of B2B marketers
rank white papers the
most effective content
marketing tactic
3 in 4 enterprise tech
purchasers find white
papers very influential in
decision making
4th most-used content
marketing tactic among
UK businesses
B2B marketers rank case
studies the most
effective method of
marketing with content
www.contentplus.co.uk
info@contentplus.co.uk
0207 517 2260