Get the inside scoop on Google's Quality Rating Guidelines (leaked!) and the latest in its algorithm updates, nicknamed Google Pigeon by Search Engine Land.

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Quality Rating
Guidelines
Kenny Davies,
Content Optimisation Specialist

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Google’s quality guidelines
were leaked!
Currently on version 5 - a few months old.
Huge focus on:
• knowledge graph style results
• reputation
• authority
• adverts on page

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E-A-T
High emphasis on a high
level of expertise,
authoritativeness or
trustworthiness.
Remember:
Pandas need to E-A-T!!

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Lacking in E-A-T
Sites that lack E-A-T should
be awarded the Low rating
when a page or site is
being assigned a rating.
Lacking a certain amount of
E-A-T is enough of a
reason for a rater to give
any page a low-quality
rating.

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Ads, ads and more ads
More of a negative perception:
• Pop-ups
• ads in navigation
• inline ads
• text-splitting ads

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What makes an expert?
It is crucial to have writers who are
authorities or experts in their field.
Google is clearly emphasising the
role of authority and expertise in
websites, so going the next step
further isn’t surprising in the least.

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Supplementary (related) content
Google wants raters
to look at other types
of secondary content,
with a particular
emphasis on content
that suggests related
content on a site.

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User Generated Content
User generated content such as
forums that are frequented by
experts on specific topics, will be
factored into E-A-T

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High content rating
Google wants to see a wide variety of
supplementary content on a page, and
emphasises it as an important part of
a page that is worthy of a High rating

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Local search… Pigeon
Last night, Google released
a local search algorithm
update. There is no internal
name for the update, but
SEL called it Pigeon.

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What Pigeon does
Pigeon ties deeper into
web search capabilities,
with search features
such as Knowledge
Graph, spelling
correction, synonyms
and more.

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This new algorithm improves
Google’s distance and
location ranking parameters.
In addition…

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