This document presents a SWOT analysis of KFC, summarizing its key strengths, weaknesses, opportunities, and threats. KFC's strengths include being the second largest food seller globally, generating $1 billion in revenue annually, and having a strong international presence. Weaknesses are rapidly increasing food prices, weak advertising, daily losses from unsold food, and a lack of focus on R&D. Opportunities exist in increasing delivery services and introducing new product lines. Threats include high prices, many competitors, changing customer demands, and increasing wage rates affecting menu prices.
3. Overview Of KFC
• KFC is the world's most popular chicken
restaurant chain, specializing in Original Recipe
• Founded by Colonel Harland Sanders in 1952.
• More than 11,000 outlets in 85 countries and
territories around the world.
• They serve 8 million customers each day.
4.
5. Strengths - Internal
• KFC is the 2nd largest food seller next to
McDonald.
• Generate $1B revenue each year.
• Very strong Internationally :UK, Middle East
Thailand, China, Japan, Korea, Mexico.
• Ranks highest among all chicken restaurant
chains for its convenience and menu variety.
• KFC Hygiene policy, availability of fresh product
all time give him good reputation among all
restaurant.
6. Weaknesses - Internal
• Rapidly increase of food prices are unaffordable for
middle class people.
• Weak in advertising its product.
• Due to sale drop. KFC bear the daily lose of ready
first foods and unable to maintained quality
product.
• Have very few own activities in KFC
franchisees.(coping other ideas).
• Coordination among .
• Lack of focus on R&D.
• Lack of relationship building with
employees, customers and suppliers
7. Opportunities - External
• Increase in U.S median income.
• Increase delivery services.
• Chicken is more reliable and healthy as compare
with cow meat.
• Replace home meals very quickly.
• Introduce new products like fish and deals menu
that attracts customers.
8. Threats - External
• High prices on products .
• about 83 out of 100 competitor.
• Cloistral in deep fried chicken make customer
unsatisfied.
• Increase wage rate directly affect menu prices.
• changing customer demands.
• Quality of service focus.
