4. 4
OUR PROMISE
Your entertainment, your rules. We’ll use the power of the Internet to give people total control of how
they discover and consume entertainment: the ability to access amazing content at an incredibly
affordable price, on every device you own. Boom.
We put people in the driving seat of entertainment
Sam
Social Media & Creative Lead
OUR VISION
To be the new face of entertainment, bring the worlds best content to people at a price that everyone
can afford.
Ultimately, to be the leading entertainment service in Emerging Markets.
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5. OUR SOUL
Playing music on any device. Shopping whenever I want. Booking that holiday to anywhere, from
everywhere. Staying connected with every friend I’ve ever made.
The Internet has put freedom back into our hands, but not with TV and movies.
Why do we put up with rigid TV schedules, overpriced subscriptions, movies continuously on repeat
(again and again), and pain-in-the-@$$ movie download experiences.
iflix says, its time to change all that, and change it now!
Entertainment is now on your terms.
It’s time to bring the freedom of the Internet to the way you watch TV and movies. Not tomorrow, not
next week, but right now!
Freedom to play the content you love on any device.
Freedom to binge on long weekends, or Monday nights.
Freedom to download movies in cafés without stroke-inducing data bills.
Freedom to choose your when, where, what and how.
Freedom to play.
iflix. Let’s Play.
5
Ash
Chief Technology Officer
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6. CORE FEATURES
THOUSANDS OF HOURS OF TV SHOWS & MOVIES
The best of Hollywood, Asia and more, plus over 2,000 episodes of kids’ content.
WATCH IT NOW OR WATCH IT LATER
Stream or download.
CONNECT UP TO 5 DEVICES
Watch from any of your devices and stream on 2 at the same time.
ZERO CONTRACTS
Feel free to feel free.
WANT TO PAY NEXT TO NOTHING FOR IT?
Done. You can call all the shots with iflix.
6
WHAT IS IFLIX
• SHORT - iflix is YOUR collection of TV shows and movies that you can stream or download, anywhere,
anytime, on any device, on your terms, for an incredibly low price.
• LONG - Imagine being able to access a crazy huge selection of your favorite shows, THOUSANDS of
hours of TV and movies from all over the globe. Shows from Hollywood and Hong Kong, Seoul and
Shanghai, Thailand and Tokyo… And imagine being able to watch it whenever you want, wherever
you want, 24/7 on your phone, laptop, tablet, TV… whatever…. all for less than the price of a pirated
DVD. That’s iflix.
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8. YOU CAN RECOGNISE AN iFLIX PERSON A
MILE AWAY. WE’RE A LITTLE DIFFERENT:
WE COLOUR OUTSIDE THE LINES, WE
MARCH TO THE BEAT OF OUR OWN DRUM.
WE MOVE FREELY, AND A LITTLE FASTER
THAN THE CROWD.
We are cheeky, honest, fun. Confident, curious and smart. Very smart. But we are humble.
We keep it real. And speak from the heart. Our honesty may shock you at times and our cheekiness
(not cheesiness) will tickle your soul.
We make big bets and always back each other because we’re one team with one purpose. To put
people in the driving seat of entertainment. This purpose is always in our sights and everyday, we turn
up to obsess over the shit that matters, big and small.
Yeah, we’re a little crazy, but for the right things. We obsess over the customer experience. We won’t
sleep until our technology is so brilliant and simple, the user won’t even notice it’s there.
Playing hard means getting stuck into it. We’re absorbed and involved completely. Hands on, getting
dirty, feet firmly planted. iflix is about unbelievable value – so we are cheap about all the stuff that
doesn’t matter and excessively invest in all the stuff that does.
We go all-out for Freedom. This means...
... game-changing.
... taking risks challenging the status quo.
... focusing on what we know, but curious on what we don’t.
... full commitment.
... being inclusive.
iflix people work hard and play even harder.
We’re always ready. We’re in it for the long haul. We are here to win.
Let’s Play.
8
THE BEST
OF THE BEST
THE BEST
OF THE BEST
Hizam,
Head of Engineering
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9. HIRE FOR PASSION.
STAY FOR THE ADVENTURE.
We don’t hire skilled people and motivate them.
We hire already motivated people and inspire them.
We believe people are either pumped-up, or they are not. Unless you give motivated
people something to believe in, something bigger than their job to work toward, they will motivate
themselves to find a new job, and we’ll be stuck with whoever’s left!’ *
Firstly, we want people who are passionate about movies and TV shows – who have spent
weekends binge-watching; who fiddle with systems to get the best audio and video quality; who
remember favourite movie quotes and can vigorously debate the virtues of TV characters. Mostly, we
want people who are truly passionate about joining our revolutionary cause to redefine how people in
emerging markets consume entertainment. We want crazies who see a future that does not exist, and
are maniacally-driven to build it.
We stay because of the people around us. You know, the ones with common values and sense
of ambition. The ones who want to invent new things and do old things better. The ones whose
distortion of reality present challenges that stretch us.
We stay for the ones that give us freedom to do things differently. The ones we trust not to drop the
ball. We turn up even for the ones who annoy us (because they’re brilliant).
We turn up because the people around us value what we do. They believe in us and give us what we
need. Together we create something more than a job.
This is our adventure. We don’t settle for anything less**.
* adapted from “Start with Why” by Simon Sinek
** adapted from ‘Why We Turn Up’ - blog.percolate.com
9
Kimmy, Max, Ann Pim
iflix Thailand Team
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10. 10
5 REASONS WHY YOU SHOULD NOT
JOIN IFLIX TODAY.
Rahim
Creative Designer
Reason #5
You’re not a fan of entertainment. TV shows? Movies? Ain’t nobody got time for that! But let’s face
it; sometimes you just need a little mental/physical stimulation. Nothing beats watching Keanu
Reeves for an hour and a half straight (mental stimulation) or feel your body tingle every time Meg
Ryan’s nose crinkles when she smiles (physical stimulation). iflix is made of serious movie buffs. Can’t
believe we get paid to watch stuff all day as part of our jobs.
Reason #4
You like being told what to do. You want orders hurled your way? Join the Army. You like your shows
decided for you? Just switch on your TV. We do things a little differently here. We trust everyone to do
what they need to do. This could mean allowing the flexibility to work from home/from on top of a
mountain/from a boat in the middle of the sea. And once a year, on their birthdays, every one at iflix
gets a treat of their choice. Like a spa session, or tickets to Disneyland, or ten pints of ice cream. This
last part isn’t true… yet. But we hope it will be. Once the CEO reads this?
Reason #3
You’re allergic to challenges. You avoid it like the plague. You like things to be easy. Sorry, but this just
isn’t how we roll. Challenges, like being civil before our morning coffee or changing the landscape of
entertainment in Southeast Asia, is met head-on equally. The tougher it gets, the more determined
we become.
Reason #2
You hate having fun. Fun is the enemy. You’d rather die than make work enjoyable. One should
suffer (slowly and painfully) in one’s job. You believe that a job that makes you happy is not a ‘real
job’. Well, we call bullsh*t on that! We show up every day, work our butts off and have fun doing it.
The impromptu cartwheels in the office are testament to that.
Reason #1
You really don’t get this list. Why are you telling me NOT to join iflix? Is iflix that bad to work at? Are
you guys insane? Is this a joke? Let’s see. We’re looking for the right kind of people to be part of iflix.
iflix is a really cool place to work at. No, we’re not. Well okay, maybe a little. And yes, it is. Having
a sense of humour is something that goes a long way here at iflix. Ditto for having a playful side.
Because at the end of the day, it’s going to be a funride. Question is… do you wanna play?
The reverse psychology of being awesome. Don’t join iflix if:
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12. • BE SIMPLE - but not simple-minded. In talk and tech, make it easy so we’re always accessible to
everyone.
• BE BRAVE - but not stupid. Have some balls, take on challenges head-on and continue to disrupt the
status quo.
• BE REAL - warts and all. This means being human, honest and accountable.
• BE CURIOUS - but not reckless. Because there’s always a better way, and we’ll find it.
• BE PLAYFUL - but not careless. We are cheeky and fun, and at times, a little bit silly.
12
THESE VALUES ARE OUR X-FACTOR. WE DO
THINGS A LITTLE DIFFERENTLY.
Quark Veronica
iflix Philippines Team
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19. 19
WE WELCOME WITH OPEN ARMS THOSE
WHO ARE HIGH MAINTENANCE, CHAOTIC,
NONCOMMITTAL, UNRELIABLE,
DEMANDING, CRITICAL AND THOSE
WATCHING THEIR WALLET.
Our members have varied motivations for joining - for some it’s value, others access to enjoyable
content, or belonging to something special. They want to always be sitting in the driver’s seat.
And they love that kinda ride.
We refer to subscribers of iflix as our ‘members’. Our aim is for iflix
to give our members the freedom to be themselves.
AFFECTIONATELYKNOWN
ASFLIXTERS
Noveen
IT Manager
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20. With any member interaction, put yourself in their shoes and talk to them like they were one of
us:
• BE HONEST - If you liked talking to them, say so. If you can’t help them, let them know
and offer an alternative. If you’ve made a mistake, tell them. We’ve got nothing to hide.
• BE SIMPLE - Don’t complicate things or use technical jargon. Get to the point quickly.
Always help a member by giving simple and clear directions.
• BE FUN - If you’re having fun, chances are they’ll have fun. Never forget, iflix is no place
for attitude.
• BE REAL - Talk naturally, with warmth and interest. Don’t read from a script,
let your uniqueness shine through.
Our members not only demand these things, they deserve them.
20
IF BY CHANCE, YOU ENCOUNTER A
MEMBER WHO ISN’T LOVING IT, LISTEN
TO THEM WITH UNDERSTANDING AND
COMPASSION. SAY SORRY.
Even if you think we’ve done nothing wrong, still say sorry because
we are truly sorry they’re feeling this way. No really, we are.
A LITTLE
RESPECT
Zaya
PR and Communications Manager, Philippines
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22. Our members want to enjoy limitless access to more content than they can view in a lifetime, and be
able to access this all the time, anywhere.
When people are happy, business grows. Being a business that focuses on people is exactly how
we’ll reach our goals. And we want to reach out to as many people in the region as possible.
Our goals are big, BOLD, and achievable:
22
LET’S GET DOWN
TO BUSINESS
OUR BUSINESS GOALS ARE ABOUT GIVING
THE BEST EXPERIENCE FOR OUR MEMBERS.
• BIG - The undisputed market leader in internet television in Southeast Asia. We want to reach 20
million members by 2019, out of the 600 million population, and stand shoulder-to-shoulder with the
largest media companies.
• AFFORDABLE - The undisputed lowest cost subscription TV service with the most cost-efficient
operations.
• RELIABLE - The most preferred service provider in terms of quality of speed, resolution and latency
compared to others. - and the most responsive customer service standards.
• VARIETY - The undisputed market leader in total hours of programming available and widest variety
of popular content relevant to the consumers in our markets.
We will celebrate our big milestones as we grow to this target.
We watch every dollar and spend it wisely on the things that will give our members the best
value in the market.
We will obsessively focus on maintaining the highest standards of service reliability.
We will stay on top of our members preferences and scour the ends of earth to secure and
deliver the programming content that they want.
Sherwin
Country Head - Philippines
Trixie
Digital Marketing Head - Philippines
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23. 23
OUR
ARCHITECTURE
OUR
VISION
OUR
PILLARS
Big.
Affordable.
Reliable.
Unrivalled Content.
To be the new face of
entertainment, bring
the worlds best content
to people at a price that
everyone can afford.
Ultimately, to be the
leading entertainment
service in Emerging
Markets.
OUR
PROMISE
Put people in the driving
seat of entertainment.
OUR
OBJECTIVES
We want to give our
members instant access to
amazing entertainment no
matter where they might
be, or what they might be
doing.
We want our members
to feel that they’re at the
heart of everything we do,
every single day.
We want our members to
tell our story, not the other
way around.
OUR
VALUES
Be Simple.
Be Brave.
Be Real.
Be Curious.
Be Playful
AGENDA OF PRIORITIES
(30 Day Action Items)
CRITICAL NUMBERS MEETING RHYTHMOUR
GOALS
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24. THAT’S IT IN A NUTSHELL
Well, it’s more of a papershell. But anyway, you get the gist of what
iflix is all about, who we are, and hopefully you’ve gained a better
understanding of how we value our members.
If you have any more questions or just feel like telling a random story,
give us a holler at letsplay@iflix.com
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24
