RT stands for ‘Racing technology’ to highlight the technology transfer from motorsport and be consistent with the previous generation (TT & GT)

5. Consumer needs

7. Product positioning and competitive landscape

8. Positioning within Dunlop’s summer portfolio Street Response Fast Response Sport Maxx RT Sport Maxx GT W/Y/Z V H T 13'' 14'' 15'' 16'' 17'' 18'' 19'' ≥ 20''

10. Product characteristics

11. Introducing the Sport Maxx RT

13. DRY PERFORMANCE Benefit Feature Action Enhanced grip Adaptive compound Motorsport derived polymer delivers increased adaptability to road surface. Benefit Feature Action High Handling Stability Massive Outer Shoulder Block Increases shoulder contact area when cornering, especially at high speed Benefit Feature Action Shorter Braking Distance, especially at high speed Short-Braking Blocks Optimized geometry leading to increased block rigidity

15. Adaptive compound Thanks to high adaptability of the Sport Maxx RT tread Compound, the real contact surface is increased Better Adaptability  More Contact at Micro-level  more Grip Real micro-contact area

16. Massive Outer Shoulder Block Inside Outside + 30% contact Increased Stiffness Connected block

18. WET PERFORMANCE Benefit Feature Action Better Aquaplaning performances Large Central Grooves Increased volume allows for higher water flow Benefit Feature Action Better Aquaplaning performances Round footprint Water flow is pushed via the lateral grooves

19. FUEL CONSUMPTION Benefit Feature Action Reduced Fuel Consumption Optimized construction Optimal material distribution reduces heat generation Aerodynamic sidewall and shoulders Reduces air drag

20. Strong weight improvement thanks to the new carcass

22. Line up

23. SOS: Almost 70% of the volume available for the launch