BEST PRACTICE: Visual social marketing – The next generation of social media

1. VISUAL SOCIAL MARKETING:
THE NEXT GENERATION OF SOCIAL
MEDIA
MARISSA.PICK@CFAINSTITUE.ORG
#B2BSummit15
@marissapick

2. WE’RE LIVING DURING A
SOCIAL MEDIA REVOLUTION
#B2BSummit15
@marissapick

3. MOST RETWEETED TWEETS IN HISTORY
The now World’s Most Retweeted Tweet surpassed the
millionth mark within hours, now residing well over 3M.
#B2BSummit15
@marissapick

4. #B2BSummit15
@marissapick

6. 6
YOUR BRAIN PROCESSES
IMAGES 60,000 TIMES
QUICKER THAN TEXT.
6

7. #B2BSummit15
@marissapick

8. #B2BSummit15
@marissapick

9. SOCIAL MEDIA FACTS
• 72% of all internet users
are now active on social
media
• 71% of users access
social media from a
mobile device
#B2BSummit15
@marissapick

10. SOCIAL MEDIA USAGE & ADOPTION
The 30-49 bracket sits at 72%
usage
#B2BSummit15
@marissapick
Pew Research Center

11. SOCIAL MEDIA USAGE & ADOPTION
#B2BSummit15
@marissapick

12. • 60% of 50-60 year olds are active on social media
• In the 65+bracket, 43% are using social media
• The fastest growing demographic on Twitter is the 55-64 year age
bracket
#B2BSummit15
@marissapick

13. The power of images on Twitter
#B2BSummit15
@marissapick

14. Publishers who use infographics grow in traffic an
average of 12% more than those who don't
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@marissapick

15. THE POWER OF IMAGES ON FACEBOOK
Photos and images on Facebook generate 53%
more 'Likes' than the average post.
#B2BSummit15
@marissapick

16. 79% journalists
say that images increased the odds
of a story (press release) getting picked up.
That’s good PR!
#B2BSummit15
@marissapick

17. Readers are
4X more likely
to engage or comment on a
blog post with a
good image.
That’s good PR!
#B2BSummit15
@marissapick
#B2BSummit15
@marissapick

18. Visual social marketing strategy is
essential!
You MUST take advantage of specific
strategies, tools, tactics, and tips to
have a competitive edge!
#B2BSummit15
@marissapick

19. STAND OUT: CUT THROUGH THE NOISE!
#B2BSummit15
@marissapick

21. WHY INCORPORATE VISUALS?
• Story telling
• Behind the scenes
• More personal connections
• Reinforce your brand/event message
• Show them how awesome your brand is
• Inspire with ideas
• Visual stories your customers/attendees want to
see/hear
#B2BSummit15
@marissapick

25. DON’T HAVE ENDLESS BUDGETS?
#B2BSummit15
@marissapick

26. #B2BSummit15
@marissapick

27. 1. BALANCE FUN IMAGES WITH
PICTURES FROM YOUR BUSINESS
#B2BSummit15
@marissapick

28. 2. LEVERAGE VIDEOS & EMBED INSTAGRAM & VINE VIDEOS WITHIN YOUR BLOG OR WEBSITE
#B2BSummit15
@marissapick

29. INTERNAL CASE STUDY:
READER’S APPRECIATION WEEK
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@marissapick

30. 3: INSPIRE POTENTIAL CUSTOMERS
EVOKE EMOTIONS
#B2BSummit15
@marissapick

31. 4. LEVERAGE PHOTO CONTESTS
#B2BSummit15
@marissapick

32. 5. NETWORK ACROSS SOCIAL MEDIA:
• Engage—like others’ photos and leave comments
• Follow your already established followers from other social
media platforms
• Include hashtags—across all social media: Instagram, Facebook,
Twitter, Vine, Google+, etc.
#B2BSummit15
@marissapick

33. 6. REWARD
FOLLOWERS!
#B2BSummit15
@marissapick

34. 51% OF US MILLENNIALS WILL SHARE INFO WITH COMPANIES IN
EXCHANGE FOR AN INCENTIVE
(SOURCE: USC ANNENBERG CENTER FOR THE DIGITAL FUTURE)
#B2BSummit15
@marissapick

35. 7. SHOW WHAT YOUR PRODUCT CAN DO – INCLUDE USER GENERATED
CONTENT FOR A CHANCE TO BE FEATURED!
The #ShareaCoke campaign launched in 2011,
and the company attributes the campaign to a
2% increase in U.S. sales after over a decade of
declining revenues.
#B2BSummit15
@marissapick

36. HOW WOULD YOU CHANGE FINANCE FOR THE
BETTER
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@marissapick

37. @marissapick
#CFASOCIAL15
#B2BSummit15
@marissapick

38. 8. SHOWCASE PHOTOS OF EMPLOYEES - CELEBRATE YOUR STAFF & SHOW THEM HOW
MUCH THEY’RE VALUED
#B2BSummit15
@marissapick

39. 9. SHOW YOUR OFFICE & COMPANY
#B2BSummit15
@marissapick

40. 10. EXPOSE SOMETHING NEWSWORTHY!
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@marissapick

41. THREE OF MY FAVORITE
TOOLS & TIPS TO HELP YOU GET STARTED
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@marissapick

42. FLIPAGRAM

43. QUOTER
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44. PABLO BY BUFFER
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@marissapick

45. #B2BSummit15
@marissapick

46. QUESTIONS?
MARISSA.PICK@CFAINSTITUTE.ORG
#B2BSummit15
@marissapick