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Future challenges for B2B brands

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B2B Marketing
B2B Marketing

Social media, marketing automation, Buyer 2.0, big data - B2B marketing has been rocked by some profound changes over the last 18 months: but what will the future hold? How will these shape the marketing environment in the future? This session from a published author and leading thinker in the B2B marketing space will explore some of the key issues that brands and senior marketers will face in the months ahead. This session will cover: •How B2C marketing will set precedents for B2B marketing, the consumerisation of IT •How future and evolving digital devices, platforms and innovations will define new digital marketing opportunities •What start-ups are the most interesting to watch in this space right now •The future of social media marketing

1  sur  30
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90% B2C 2
93% B2B 3
4
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Or What I Need To Know To Stay Ahead Of My Peers Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
35 min presentation + 5 min Q&A Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
WHO? Consultant Expert Commentator Author Deliver new digital business Sky News Top 5 in the UK for Social projects and revenues Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
1. Life • Live to work > Work to live • Portfolio career 2. Culture • Ben & Jerry vs Vinetta (Unilever) 3. Work • Chatter • BYOD • Motion control (GUI to NUI) Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
2. Culture • Viennetta vs. Ben & Jerry Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
2. Culture • Viennetta vs. Ben & Jerry Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
1. Life • Live to work > Work to live • Portfolio career 2. Culture • Ben & Jerry vs Vinetta (Unilever) 3. Work • Facebook > Chatter • Apple > BYOD • Motion control (GUI to NUI) Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Day part (Hearst) • Morning routine • Commute • Lunch break • After Dinner Smart phones (MediaCom) • 72% • 22% • 15% • 14% Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Day part (Hearst) • Morning routine • Commute • Lunch break • After Dinner Smart phones (MediaCom) • 72% • 22% • 15% • 14% Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Zeebox Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Zeebox Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Skoda Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Shazam Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Kiip.me Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Glassdoor Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Weesh Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
1. Harness Big Data 2. Connect Advocates • AutoDesk Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
1. Harness Big Data 2. Connect Advocates • AutoDesk 3. Involve Customers • Dell Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
1. Harness Big Data • Adobe 2. Connect Advocates • AutoDesk 4. More Social 3. Involve Customers • Dell Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
29
Or What I Need To Know To Stay Ahead Of My Peers Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman

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Future challenges for B2B brands

  • 1. 1
  • 4. 4
  • 5. 5
  • 6. Or What I Need To Know To Stay Ahead Of My Peers Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 7. 35 min presentation + 5 min Q&A Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 8. WHO? Consultant Expert Commentator Author Deliver new digital business Sky News Top 5 in the UK for Social projects and revenues Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 9. 1. Life • Live to work > Work to live • Portfolio career 2. Culture • Ben & Jerry vs Vinetta (Unilever) 3. Work • Chatter • BYOD • Motion control (GUI to NUI) Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 10. 2. Culture • Viennetta vs. Ben & Jerry Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 11. 2. Culture • Viennetta vs. Ben & Jerry Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 12. 1. Life • Live to work > Work to live • Portfolio career 2. Culture • Ben & Jerry vs Vinetta (Unilever) 3. Work • Facebook > Chatter • Apple > BYOD • Motion control (GUI to NUI) Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 13. Day part (Hearst) • Morning routine • Commute • Lunch break • After Dinner Smart phones (MediaCom) • 72% • 22% • 15% • 14% Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 16. Day part (Hearst) • Morning routine • Commute • Lunch break • After Dinner Smart phones (MediaCom) • 72% • 22% • 15% • 14% Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 17. Zeebox Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 18. Zeebox Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 19. Skoda Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 20. Shazam Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 21. Kiip.me Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 22. Glassdoor Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 23. Weesh Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 24. 1. Harness Big Data 2. Connect Advocates • AutoDesk Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 26. 1. Harness Big Data 2. Connect Advocates • AutoDesk 3. Involve Customers • Dell Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 28. 1. Harness Big Data • Adobe 2. Connect Advocates • AutoDesk 4. More Social 3. Involve Customers • Dell Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman
  • 29. 29
  • 30. Or What I Need To Know To Stay Ahead Of My Peers Email: contact@holloman.info LinkedIn: http://www.linkedin.com/in/christerholloman

Notes de l'éditeur

  1. Shelf space
  2. Unilever
  3. 2nd screen, or 3rd screen
  4. 2nd screen, or 3rd screen