Handout from the September 2010 BACN meeting

1. Kill Your Competition
Video Marketing Tips from A-Z with Judy B and Peter Ivory
presented by Judy Baker, Completely Creative
Resources for Video Marketing
This is a really good blog about video marketing: http://www.reelseo.com
www.ehow.com www.youtube.com www.howstuffworks.com
www.vimeo.com www.techsmith.com www.tubemogul.com
www.itunes.com www.apple.com www.adobe.com
Wikipedia: User generated video sharing
User generated sites mostly offer free services whereby users can upload video clips and
share it with the masses. Many sites place restrictions on the file size, duration, subject
matter and format of the uploaded video file. Most sites do not allow nudity, though
each site makes judgment calls on what qualifies as inappropriate content. Some sites
also flag adult material to keep it out of their public pool of content. Some sites screen
all their content before it is published and others approve first and use community
features to filter out inappropriate content “after-the-fact.”
Afreeca (South Korean) Fotki Mevio
AniBOOM Gawkk Myspace
AtomUploads (part of Gubb (Gubb.tv) MyVideo
AtomFilms) Tangle.com (formerly OneWorldTV
Blinkx Godtube) Openfilm
Blip.tv Google Video (no new Ourmedia
BlogTV uploads) pandora tv
Brainpop Hulu Photobucket
Break.com imeem (ceased video Podblanc
Buzznet hosting service) Rayzz
Crackle Indiavideo.org Revver
Dailymotion Kewego Rambler Vision (Russian)
Dyyno Lafango ReelTime.com
EngageMedia Liveleak RuTube
ExpoTV Mail.ru Sapo Videos (only
EZWebPlayer.com MaYoMo Portuguese)
Funnyordie.com Mefeedia SchoolTube
Flickr Megaupload ScienceStage
Flix (Israeli) Metacafe Sevenload
©2010 Judy Baker, Completely Creative 707.938.2586 www.creative1.com Page 1

2. Kill Your Competition
Video Marketing Tips from A-Z with Judy B and Peter Ivory
presented by Judy Baker, Completely Creative
The Video Bay Vidoosh (Iranian) Yahoo! Video
TroopTube Vimeo Youku (Chinese)
Truveo Vuze YouTube
Vbox7 (Bulgarian) Vzaar Zoopy
Veoh WikiVideo.it (English and
Viddler Italian)
Videojug Wildscreen.tv
http:// videomarketingresourcecenter.com/resources/
Editing Software
For PC Users
Sony Vegas Movie Studio 9 starts at $54.95. It’s the fun, easy way to create and share
your own movies. With Vegas Movie Studio home video editing software you can
create captivating videos that beg to be watched again and again. Digital video editing
tools add professional pizzazz with transitions, titles, and special effects including green
screen. Quickly format movies for online use.
MAGIX Movie Edit Pro 15 tarts at $49.99 Your start in the world of video editing,
Movie Edit Pro 15 helps you enrich your video recordings quickly and easily to produce
breathtaking movies. Simply add fitting music, professional fades, and select effects to
your videos. The comfortable interface, advanced automations, and handy assistants
guarantee perfect results at lightning speed! You’ll be well on your way to professional
looking videos for the web.
For Macs Users
iMovie Free. As part of the iLife feature on all new Macs, iMovie brings you movies that
aren’t a production to make. Maybe you want to throw together a few video clips. Maybe
you have more time and want to fine-tune every edit. Or maybe you just want to flip
through clips the way you flip through album covers in iTunes. iMovie lets you do it all
— then share it all. It offers drag-and-drop editing — a fun and easy way to make movies,
even if you’ve never edited a single frame. And the best part? It’s free with your Mac!
Final Cut Express 4 $199 ($99 upgrade). Edit like a pro. Start by capturing DV, HDV
and AVCHD footage or import your movie from iMovie — and discover the advanced
moviemaking power at your disposal in the new, Open Format Timeline. Ready for still
more? Add dynamic titles and graphics using LiveType. Final Cut Express 4 delivers all the
tools you need to make great movies.
©2010 Judy Baker, Completely Creative 707.938.2586 www.creative1.com Page 2

3. Kill Your Competition
Video Marketing Tips from A-Z with Judy B and Peter Ivory
presented by Judy Baker, Completely Creative
Hosting and Uploading Videos
Hosting – if you don’t want to do it through your web server
Amazon S3 (Simple Storage Service). An online service provided by Amazon.com, that
allows web designers to store large amounts of data online. S3 is free to join, and is a pay-
as-you-go sevice, meaning you only ever pay for any of the hosting and bandwidth costs
that you use, making it very attractive for start-up companies looking to minimize costs.
On top of this, the fully scalable, fast and reliable service provided by Amazon, makes it
highly attractive to web designers all over the world.
Uploading
click meeZs3. A service which allows you to fully manage your own Amazon S3 account,
including uploading and downloading files and folders, and creating players and wrappers
that you can easily use to embed media files on your web site.
Equipment
B&H. A world renowned vendor known as the place to be for all your video and pro audio
needs. Their commitment to sales quality and customer satisfaction is second to none.
Radio Shack. Cables, memory cards, cameras, and microphones, smart phones.
Amazon. www.amazon.com usually they have the best prices, but be sure to see who is
actually providing the products. Amazon is a portal, not the actual supplier of products.
While you are on the site, check out their video testimonials and product reviews for
inspiration and information.
©2010 Judy Baker, Completely Creative 707.938.2586 www.creative1.com Page 3

4. Kill Your Competition
Video Marketing Tips from A-Z with Judy B and Peter Ivory
presented by Judy Baker, Completely Creative
Video Workshops
1. Introduction to web video: what, where, why and how-to get started with
web video. 2–3Hrs $89.
1. Preparing for your Video (actual presentation & delivery with feedback
from the group) 4Hrs $149./$75.
refresher
1. Studio session with 6-8 people maximum. Video session and finished 3
minute video. 4hrs $249.
1. Sign up today for a $25 discount on any 1 workshop
1. Sign up for all 3 — $75 off today only ($487 value for $412) for those
attending BACN
Details available upon registration
Give us your business card and a check or credit card today to register
Give us your business card to be on our notification list.
Thank You.
©2010 Judy Baker, Completely Creative 707.938.2586 www.creative1.com Page 4