1. Platform Diving – Head First
Building an API Business
Ready to dive in?
Jeffrey Schaubschlager, Sr. Product Manager, Open APIs & Emerging Platforms
#BBYOPEN @jtschlager 1
http://www.mgoblue.com/facilities/canham-natatorium.html

2. #BBYOPEN @jtschlager 2
Photo: Mike Powell / Allsport

3. Believe!
Do Something, Yesterday.
Take Cover
Blow It Up
Make it Work
#BBYOPEN

4. Going to a
movie
theater
Get out of the
prediction
business…
#BBYOPEN 4

5. APIs are
Table Stakes.
Period.
#BBYOPEN 5

6. By 2013 there will be
1trillion
Internet connected devices
(that’s 7 per person!)
#BBYOPEN 6
from: Mary Meeker - KPCB

7. 7,000+
APIs
#BBYOPEN 7
http://blog.programmableweb.com/2012/05/22/6000-apis-its-business-its-social-and-its-happening-quickly/

8. “You can't build a reputation on
what you are going to do.”
Henry Ford
#BBYOPEN @jtschlager 8

9. Take bites of the apple…
Don’t eat the whole apple…
#BBYOPEN @jtschlager 9

10. How?
Build
Something
Courtesy of: http://www.mushon.com
#BBYOPEN @jtschlager 10

11. Invest in
Experts
#BBYOPEN @jtschlager 11
Copyright: Miramax Films - http://www.miramax.com

12. MONETIZE IT!!!
Short-Term & Long-Term
#BBYOPEN @jtschlager 12

13. Don’t Chase your
Tail.
YET
#BBYOPEN @jtschlager 13
http://www.whyaskme.net

14. Find a Partner
Long-tail devs can
wait…
#BBYOPEN @jtschlager 14
http://www.bat-blog.com

15. You will need…
Executive
Cover
#BBYOPEN @jtschlager 15
Copyright: http://www.nbc.com/the-apprentice/photos/live-season-finale/1800#item=42893

16. “Make way for the bad guy!”
Tony Montana
16
Copyright: http://www.universalstudiosentertainment.com/scarface/

17. In the ‘Sun Also Rises,’ Michael Campbell
was asked how he went bankrupt.
“Gradually, and then
Suddenly”
#BBYOPEN @jtschlager 17

18. Accelerate
#BBYOPEN @jtschlager 18
http://www.lifehackery.com

19. You May Even Drive
Culture Change
#BBYOPEN @jtschlager 19
Copyright: 20th Century Fox

20. You are the
guardian
for your partners &
developers
#BBYOPEN @jtschlager 20
Copyright: Paramount Pictures and Marvel Studios

21. #BBYOPEN @jtschlager 21
AP Photo/Bob Galbraith, File

22. Jeffrey Schaubschlager
Sr. Product Manager, Open APIs &
Emerging Platforms
@jtschlager
#bbyopen
www.bbyopen.com
jeff.schaubschlager@bestbuy.com
#BBYOPEN @jtschlager