1. THE THIRD SPACE
Barry Tomalin
International House
London
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

2. THE MESSAGE
• B2 PLUS
• BUSINESS FIRST
• LANGUAGE SECOND
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

3. WHY?
• NEW REPORTING LINES
• NEW MARKETS
• NEW LANGUAGE
(English)
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

4. THE BUSINESS ENGLISH
CONTRACT
• I’m a business English
teacher.
• I supply the business
English.
• You supply the business
knowhow
• I’m a business
executive.
• I work internationally in
English.
• You give me the English.
• I’ll provide the business
application.
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

5. THE ‘BRAVE’ NEW
WORLD
• I’m a business
executive.
• I’m reporting
internationally.
• My managers are in
Mexico City and Delhi.
• I don’t know them.
• I don’t know how they
operate.
• HELP!
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

6. ‘BUSINESS PLUS’
BUSINESS
COMMUNICATION
STRATEGIES
BUSINESS
LANGUAGE
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

7. WHEN DO I USE
‘BUSINESS PLUS’?
• THE TRAINING CIRCUIT
THE TEMPLATE
CEFR Stages A, B, C
The A STAGE
A 1-A2
Language acquisition
The B STAGE
Language and Business
Business skills PLUS
The C STAGE
C1-C2
Business skills in English
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

8. WHAT KIND OF STRATEGIES
DO THEY NEED?
• PRESENTATIONS
How to present yourself
How to structure and
make a presentation
• MEETINGS
How to intervene in a conf
call
How to make your point
How to disagree
• NEGOTIATIONS
Where people are in a
negotiation
How to get from DEBATE
to PROPOSAL
NETWORKING
Active listening
Questions you can ask
Cultural fault lines
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

9. IS THERE A BUSINESS MODEL DO
WE CAN USE?
• The ‘ANGLO-SAXON’
model still dominates
world business
communication in the
multinational world.
• Under challenge but still
dominant.
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

10. HOW?
• Teach the key business
strategies.
• Teach the English they
need to deploy those
strategies successfully.
• At B2 level PLUS –
business strategies first.
Language skills support.
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

11. How to present yourself
NAME
JOB TITLE
COMPANY
LOCATION
WHAT YOU DO !
WHAT THEY NEED TO
KNOW
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

12. HOW TO PRESENT
A PROJECT
Most people are not good at describing projects
precisely.
We suggest using PAPO ©
• P – Project
• A – Purpose
• P – Process
• O - Outcome
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

13. HOW TO STRUCTURE
A PRESENTATION
• SIGNPOST
Topic, duration, main points,
questions
• SIGNAL
GREEN – My first point is..
RED – That was my first
point.
• SUMMARISE
Summarise key points,
conclude, invite questions.
SAY ‘THANK YOU!’
1/29/2015
(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)
13

14. HOW TO GIVE F.A.C.E.
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)
14
‘The moments he’s with you it’s like
no-one else is in the room.’
Give F.A.C.E time.
• Focus
• Acknowledgment
• Clarify
• Empathise
"Being president is like running a
cemetery: you've got a lot of
people under you and nobody's
listening." –Bill Clinton

15. OUTCOMES
FOCUS
At B2 PLUS
• International Business
strategies
• The Language to achieve them
RESULTS
• Optimised international
performance
• Application of language
knowledge to specific
operational goals
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

16. FOLLOW-UP
(E) barrytomalin@gmail.com
(W) www.culture-training.com
THE IH BUSINESS CULTURAL TRAINERS
CERTIFICATE
PARIS: November 30 –DEC 2nd
marlene.regaya@ilcfrance.com
LONDON: Visit www.ihlondon.com/executive-
centre/cultural-training for 2012 courses
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)